However beautiful the strategy, you should occasionally look at the results.
Online advertising is a multi-billion dollar industry, and it is increasing. However, this growth has also been accompanied by increased online advertising fraud. Ad fraud is the practice of inflating …
Online Advertising Fraud: What You Need to Know Read More
The internet has revolutionized the way we live, work, and communicate. It has also changed the way businesses advertise their products and services. Previously, companies relied on traditional advertising methods …
Internet Advertising in an Age of Ad Fraud and Privacy Concerns Read More
Online ad fraud is a significant issue. Most ad fraud falls into three buckets — fraudulent audiences, websites, or clicks. Ad fraud is one of the largest frauds in the …
Unmasking the Hidden Threat: The Escalating Battle Against Online Ad Fraud” Read More
The 2021 cost of digital ad fraud worldwide was estimated at 65 billion U.S. dollars. … It is also double the value of fraudulent transactions made by payment cards worldwide. It …
Online ad fraud is stealing your budget Read MoreFinancial Times: Online advertisers are starting to wonder “what exactly they are paying for”. Although digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media …
Online advertising fraud out of control Read MoreWhite Ops has exposed the largest and most pro table ad fraud operation to strike digital advertising to date. Russian cybercriminals are siphoning millions of advertising dollars per day away …
Online ad fraud rampant Read More