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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Why Do We Keep Using Facebook If We Hate It?

November 2, 2025November 2, 2025 - Leave a Comment

There’s a peculiar disconnect in Silicon Valley, and it’s centered on a company that occupies one of the most contradictory positions in modern business. Facebook—or Meta, as it’s rebranded itself—consistently …

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Book Excerpt and Review / Business Book Summary / Commentary / Facebook

Careless People: A Facebook Warning To Everyone

March 13, 2025March 13, 2025 - Leave a Comment

“Like many things at Facebook, it didn’t matter what the policy team debated or decided; it mattered what Sheryl thought. In this case, she had run into one of her …

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Advertising / Social Media

Unveiling the Truth: The Downside of Advertising on Meta PlatformsIntroduction

February 9, 2025February 9, 2025 - Leave a Comment

Meta Platforms, formerly known as Facebook, encompasses a diverse range of social media networks, messaging services, and virtual reality experiences. Their flagship applications, including Facebook, Instagram, and WhatsApp, connect billions …

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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