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May 30, 2023

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Tag: Older Consumers

Article/Report Summary / Consumers & consumer behavior

Older consumers are being ignored

May 5, 2023May 5, 2023 - by richmeyer - Leave a Comment

Gen X (42-57) and Baby Boomers (58-76) collectively account for 63% of spending. The feeling among older consumers that they should be addressed is not surprising, given the under-allocation of …

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