When we buy something from Amazon, we are used to having it delivered the next day, but they need to improve their core brand promise leaving an opening for Walmart and Target. This has nothing to do with layoffs. It concerns ignoring what they used to do best and treating drivers like cattle.
Over the past year, according to their emails, we have had Amazon packages delivered to the wrong address, and several were “undeliverable,” according to. to their messages. It’s gotten to the point where we are ordering from Costco instead of Amazon and we’re thinking of dropping our prime membership.
When you search for products on Amazon, you’re more likely to see “sponsored” products than a list of the best ones. The sponsored products are paid advertising, and Amazon makes more from paid ads than from selling merchandise.
While Jezz Bezos sails the world with his publicity-seeking, soon-to-be wife, his company is having some real issues. I understand that Amazon wants to be all things to everyone but when you lose focus of your core business you’re in trouble.
When a brand loses focus of its core values, it can suffer a number of consequences, including:
- Loss of customer trust and loyalty. Customers are more likely to do business with brands that they trust and believe in. If a brand strays from its core values, customers may see it as less trustworthy and less likely to do business with it in the future.
- Damage to the brand’s reputation. When a brand loses focus on its core values, it can damage its reputation. This can make it more difficult for the brand to attract new customers and lead to existing customers defecting to other brands.
- Employee disengagement. Employees are more likely to be engaged and productive when working for a company they believe in. Employees may become disengaged and less effective if a brand loses focus on its core values. This can lead to several problems, including decreased customer satisfaction, increased turnover, and decreased innovation.
- Financial losses. When a brand loses focus of its core values, it can suffer financial losses. This is because the brand may be less able to attract new customers, retain existing customers, or innovate.
There are a number of reasons why a brand might lose focus of its core values. These include:
- Changes in leadership. When new leadership comes in, they may have different ideas about the brand’s core values. This can lead to the brand straying from its original values.
- Changes in the marketplace. The marketplace is constantly changing, and brands need to adapt to these changes. However, if a brand changes too much, it may lose sight of its core values.
- Pressure from shareholders. Shareholders may pressure a brand to focus on short-term profits at the expense of long-term values. This can lead to the brand making decisions that are not in line with its core values.
If a brand loses focus of its core values, it is important to take steps to get back on track. This may involve clarifying the brand’s core values, communicating these values to employees and customers, and making sure that all of the brand’s decisions are aligned with these values.
Here are some tips for keeping your brand’s core values front and center:
- Make your core values clear and concise. Your core values should be easy to understand and remember.
- Communicate your core values to your employees and customers. Ensure that everyone who interacts with your brand knows your core values.
- Live your core values. Your brand’s core values should be reflected in everything you do, from how you treat your employees to how you market your products.
- Be consistent. Your brand’s core values should be consistent over time. Don’t change them just because it’s convenient or popular.
Amazon is losing the core value that made them great. Watch competitors jump in and steal market share.