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June 24, 2022

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Brand Fail

Brand Fail / Branding / Commentary / Consumers & consumer behavior

Most brand values are garbage

April 22, 2022April 22, 2022 - by richmeyer - Leave a Comment

When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …

Most brand values are garbage Most brand values are garbage Read More
Brand Fail / Branding

The auto industry has a major problem

April 14, 2022April 14, 2022 - by richmeyer - Leave a Comment

87% of American adults dislike something about purchasing a vehicle at a traditional car dealership. 87% of Americans dislike something about shopping at a traditional car dealership. 56% of Millennials …

The auto industry has a major problem The auto industry has a major problem Read More
Brand Fail / Branding / Commentary

But it’s a Kia! The importance of brand positioning

April 2, 2022April 2, 2022 - by richmeyer - Leave a Comment

Can you go from a discount car manufacturer to one that sells models over MSRP? Kia must think so because Kia dealers are routinely charging thousands over MSRP. The question …

But it’s a Kia! The importance of brand positioning But it’s a Kia! The importance of brand positioning Read More
Advertising / Brand Fail / Branding / Consumers & consumer behavior

Uh, about your brand loyalty…

April 1, 2022April 1, 2022 - by richmeyer - Leave a Comment

U.S. shoppers have money and are buying what’s in stock. But, big brands and ad campaigns are no longer enough to command consumers’ loyalty in grocery stores. As prices increase, …

Uh, about your brand loyalty… Uh, about your brand loyalty… Read More
Brand Fail / Branding / Commentary / Consumers & consumer behavior

Who repairs the brand damage done by finance?

March 29, 2022March 29, 2022 - by richmeyer - Leave a Comment

The consumer price index rose to 7.9% in February, the highest level since January 1982, per CNBC. Prices of apparel were up 6.6% YoY, per the US Bureau of Labor Statistics, while prices of household …

Who repairs the brand damage done by finance? Who repairs the brand damage done by finance? Read More
Brand Fail / Branding

Consumers see corporate profiteering as a driver of inflation

March 3, 2022March 3, 2022 - by richmeyer - Leave a Comment

New polling results published Monday show that most U.S. voters see corporate profiteering as a critical driver of inflation and support a federal crackdown on companies that are “unfairly” pushing …

Consumers see corporate profiteering as a driver of inflation Consumers see corporate profiteering as a driver of inflation Read More
Brand Fail / Branding

The auto market is ripe for disruption

March 2, 2022March 2, 2022 - by richmeyer - Leave a Comment

Pandemic-related supply chain problems stretch the new-vehicle shortage into a second year, with near-empty dealer lots, sky-high prices, and months-long waits for new wheels. The prolonged disruption exposes fault lines …

The auto market is ripe for disruption The auto market is ripe for disruption Read More
Brand Fail / Branding / Commentary

Brands profiteering from inflation

February 15, 2022February 15, 2022 - by richmeyer - Leave a Comment

Virtually every nation in the world is struggling with skyrocketing inflation rates, though the rate is increasing higher in the US than in most countries. The United Kingdom, for example, reported a …

Brands profiteering from inflation Brands profiteering from inflation Read More
Brand Fail

Employees pay the price for Peloton’s management

January 21, 2022January 21, 2022 - by richmeyer - Leave a Comment

(Vice) Executives and insiders at the luxury home athletic equipment maker Peloton have cashed out over the last year to the tune of hundreds of millions of dollars, benefiting massively …

Employees pay the price for Peloton’s management Employees pay the price for Peloton’s management Read More
Brand Fail / Branding

Do the airlines care at all about their customers?

December 30, 2021December 30, 2021 - by richmeyer - Leave a Comment

The airlines’ rash of flight cancellations over the winter break is a significant blunder, which has become nothing more than buses for people. Peter Coy said, “the airlines are running …

Do the airlines care at all about their customers? Do the airlines care at all about their customers? Read More

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