However beautiful the strategy, you should occasionally look at the results.
The new car market continues to make a compelling case for its own irrelevance. For decades, buying a new vehicle represented the latest technology, improved safety, and the excitement of …
The New Car Market Is Marching Toward Irrelevance Read More
For decades, America’s biggest consumer brands relied on one powerful advantage: loyalty. Once shoppers found a favorite cereal, toothpaste, coffee, or laundry detergent, they bought it repeatedly without much thought, …
The Decline of Brand Loyalty in Today’s Economy Read More
Many consumers have discovered something brands didn’t expect: they don’t perceive enough difference to justify paying more for nationally branded products. This has led to a significant shift in consumer …
Consumers Keep Choosing Private Label. Brands Still Think It’s About Price. Read More
Everywhere you turn, a brand is asking for feedback. You buy a pair of shoes. Survey. You order lunch. Survey. You call customer support. Survey. You visit a website for …
Brands Need to Stop Asking Customers for Feedback Read More
Everyone seems impressed by Mammoth Brands. The company formerly known as Harry’s has successfully expanded beyond razors into deodorants, body care, and, through its acquisition of Coterie, premium diapers. Investors …
Why Mammoth Brands May Be Making a Billion-Dollar Mistake Read More
According to the Wall Street Journal, about one million potential car buyers have dropped out of the market because new vehicles have simply become too expensive. That should terrify U.S. automakers. …
Do U.S. Automakers Understand That Most Americans Can’t Afford a $50,000 Car? Read More
Automakers still spend billions on flashy TV commercials showing cars speeding down mountain roads, happy families loading groceries, and drivers smiling as if owning that vehicle will somehow solve all …
TV Ads For Vehicles Are Essentially A Waste Of Money Read More
For years, it was the same story. Why are shoes so expensive? Tariffs. Why did my new TV cost more? Tariffs. Companies were quick to point the finger at import …
So, What Happens When Brands Get a Tariff Refund and Don’t Lower Prices? Read More
When a company like Spirit Airlines goes down, the business world loves to blame big, vague forces: regulators, the economy, “unfair” competition. It’s a convenient story. But sometimes the real …
Spirit Airlines Didn’t Collapse Because of “The System”—It Collapsed Because of Management Read More
For decades, marketers have treated advertising like a defibrillator: when growth flatlines, crank up the spend, launch a new campaign, and hope the brand comes back to life. That playbook …
Fix Your Brand Experience Before Increasing Ad Spend Read More