However beautiful the strategy, you should occasionally look at the results.
(Vice) Executives and insiders at the luxury home athletic equipment maker Peloton have cashed out over the last year to the tune of hundreds of millions of dollars, benefiting massively …
Employees pay the price for Peloton’s management Read More
The airlines’ rash of flight cancellations over the winter break is a significant blunder, which has become nothing more than buses for people. Peter Coy said, “the airlines are running …
Do the airlines care at all about their customers? Read More
Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …
Let’s face it..most advertisers are just plain stupid Read More
The real reason for inflation is the increasing concentration of the American economy into the hands of a relative few corporate giants with the power to raise prices. In the …
Corporations are using the excuse of inflation to raise prices and make fatter profits Read More
SUMMARY: The best products and marketing in the world cannot make up for a company devoid of authentic leadership to do the right thing. Jack Welsh, who made himself rich …
Failures so wide they undermine confidence in Boeing’s grip on its businesses Read More
SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …
Wow! A lot of marketers really believe their own bull Read More
SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …
Facebook, branding, and other marketing lies Read More
SUMMARY: It should not come as any surprise to anyone that Facebook has lied and prioritized engagement over everything else. To Facebook, engagement, primarily based on misinformation, was a ticket …
Facebook: profits are the only thing that mattered Read More
SUMMARY: I keep reading that consumers want their brands to be socially responsible. That is 100% pure bullshit. Consumers could care less about what their brands do or say as …
Consumers want socially responsible brands is pure bullshit Read More
SUMMARY: A brand’s job is to anticipate changes in demand and consumer behavior and adequately prepare to respond to these changes. Brands that fail to anticipate changes in demand and …
Brands are going to lose a lot of customers because they… Read More