However beautiful the strategy, you should occasionally look at the results.
SUMMARY: I keep reading that consumers want their brands to be socially responsible. That is 100% pure bullshit. Consumers could care less about what their brands do or say as …
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SUMMARY: A brand’s job is to anticipate changes in demand and consumer behavior and adequately prepare to respond to these changes. Brands that fail to anticipate changes in demand and …
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SUMMARY: There is no “one” marketing skill that’s needed for success. It depends on the product catgeory in which you compete. Content marketing is more hype than reality. People buy …
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SUMMARY: A lot of car models are in high demand, so dealers are charging thousands above MSRP. Consumers, flush with cash, may be willing to pay the “dealer adjustments,” but …
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QUICK READ: Consumer reviews of products can influence purchase decisions or they can erase months of marketing if not answered quickly and correctly. Too many brands are ignoring bad reviews …
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QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the …
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SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label …
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SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …
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SUMMARY: The idea that small brands can compete with bigger brands by spending less money and using budgets more strategically is the biggest line of BS out there.
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SUMMARY: There was a time when Apple was a “cool” brand and people were proud to display their Apple decals everywhere. Today Apple is a great business that makes a …
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