Most brand values are garbage
When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …
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Brand Fail
Most brand values are garbage Read More
The auto industry has a major problem
87% of American adults dislike something about purchasing a vehicle at a traditional car dealership. 87% of Americans dislike something about shopping at a traditional car dealership. 56% of Millennials …
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But it’s a Kia! The importance of brand positioning
Can you go from a discount car manufacturer to one that sells models over MSRP? Kia must think so because Kia dealers are routinely charging thousands over MSRP. The question …
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Uh, about your brand loyalty…
U.S. shoppers have money and are buying what’s in stock. But, big brands and ad campaigns are no longer enough to command consumers’ loyalty in grocery stores. As prices increase, …
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Who repairs the brand damage done by finance?
The consumer price index rose to 7.9% in February, the highest level since January 1982, per CNBC. Prices of apparel were up 6.6% YoY, per the US Bureau of Labor Statistics, while prices of household …
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Consumers see corporate profiteering as a driver of inflation
New polling results published Monday show that most U.S. voters see corporate profiteering as a critical driver of inflation and support a federal crackdown on companies that are “unfairly” pushing …
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The auto market is ripe for disruption
Pandemic-related supply chain problems stretch the new-vehicle shortage into a second year, with near-empty dealer lots, sky-high prices, and months-long waits for new wheels. The prolonged disruption exposes fault lines …
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Brands profiteering from inflation
Virtually every nation in the world is struggling with skyrocketing inflation rates, though the rate is increasing higher in the US than in most countries. The United Kingdom, for example, reported a …
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Employees pay the price for Peloton’s management
(Vice) Executives and insiders at the luxury home athletic equipment maker Peloton have cashed out over the last year to the tune of hundreds of millions of dollars, benefiting massively …
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Do the airlines care at all about their customers?
The airlines’ rash of flight cancellations over the winter break is a significant blunder, which has become nothing more than buses for people. Peter Coy said, “the airlines are running …
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