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September 18, 2023

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Brand Fail

Brand Fail / Branding

Unveiling the Anatomy of Bad Branding: A Guide to Avoiding Pitfalls

September 2, 2023September 2, 2023 - by richmeyer - Leave a Comment

In today’s competitive marketplace, branding plays a pivotal role in a company’s success. A well-crafted brand can inspire trust, loyalty, and recognition among customers, while a poorly executed one can …

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Bad Research / Brand Fail / Branding

Why Do So Many New Brands and Products Fail?

August 19, 2023August 19, 2023 - by richmeyer - Leave a Comment

Launching a new brand or product is a risky proposition. According to a study by CB Insights, 95% of new products fail. This happens for many reasons, but some of …

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Brand Fail

Are auto brands losing brand equity because of recalls?

August 8, 2023August 8, 2023 - by richmeyer - Leave a Comment

Hyundai and Kia are among the brands that continually add on fees and charge more than MSRP, but the latest recall, involving over 115,000 cars, is going to hurt their …

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Brand Fail / Commentary / Social Media / Twitter

Elon Musk is Destroying the Twitter Brand

August 7, 2023August 7, 2023 - by richmeyer - Leave a Comment

Elon Musk has made headlines since he acquired Twitter for $44 billion in October 2022. However, not all of the attention has been positive. Musk is destroying the Twitter brand …

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Brand Fail / Consumers & consumer behavior

Brands raised their prices and consumers are saying goodbye

July 13, 2023July 13, 2023 - by richmeyer - Leave a Comment

Brands raised prices leading to record profits but Americans are cutting back on higher-priced products. This is troubling to the US economy and consumer-focused companies. Despite surging inflation, shoppers kept spending …

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Brand Fail

The auto market is out of control

July 3, 2023July 3, 2023 - by richmeyer - Leave a Comment

The number of car buyers paying $1,000 or more monthly to finance a new vehicle is creeping higher, closing in on nearly one-fifth of new-car buyers — an all-time high. …

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Brand Fail / Branding / Commentary / Consumers & consumer behavior

Should brands support social issues in their marketing?

June 28, 2023June 28, 2023 - by richmeyer - Leave a Comment

Bud Light marketing vice president Alissa Heinerscheid has taken a leave of absence and is being replaced by Budweiser global marketing vice president Todd Allen. But Anheuser-Busch DENIES claims it …

Should brands support social issues in their marketing? Read More
Brand Fail / Commentary

Amazon is failing its core values

June 20, 2023June 20, 2023 - by richmeyer - Leave a Comment

When we buy something from Amazon, we are used to having it delivered the next day, but they need to improve their core brand promise leaving an opening for Walmart …

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Brand Fail / Commentary / Contrarian point of view

The Employee-Profit Paradox: Why Employees Are More Important Than Profits

June 8, 2023June 8, 2023 - by richmeyer - Leave a Comment

Profits and employees are both critical for the success of a business. However, employees are more important than earnings for brands to succeed. Brands win and have a competitive advantage …

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Brand Fail / Commentary / Consumers & consumer behavior

Why customer service is killing brands

May 7, 2023May 7, 2023 - by richmeyer - Leave a Comment

There is a huge problem with brands and customer service. The problem stems from the fact that, no matter what they pay, most of their employees don’t care about their …

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