Layoffs hurt your brand
The spreadsheet layoff era is apparently upon us. Google and Facebook are laying off thousands, but we’re hearing that many people who got pink slips were high performers with great …
Layoffs hurt your brand Read MoreBrand Fail
Are branded websites embarrassing?
How bad are branded websites? 48% of marketers say their website had recently embarrassed them in front of a customer or key stakeholder. But does a website solve ROI issues? …
Are branded websites embarrassing? Read More
Will employees ever trust your company again?
Your employees are your company. From customer service to the people who package and ship your product, you count on them to do a good job, but when employees are …
Will employees ever trust your company again? Read More
Death of a brand: Federal Express
There was a time when Federal Express was the gold standard for delivery of essential papers and packages, but those days have been replaced by hourly employees who don’t give …
Death of a brand: Federal Express Read More
A mistake in the single-serve coffee market?
Approximately 42% of American households own a Keurig, and consumption is expected to surpass 30 billion K-Cups® annually. The single-serve coffee maker is primarily consolidated with the presence of a …
A mistake in the single-serve coffee market? Read More
The void of outstanding company leadership
How a company handles a layoff can significantly impact its future success. Poorly managed, a reduction in the workforce can damage a company’s reputation in an era where there are …
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Brands are making a HUGE mistake
When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …
Brands are making a HUGE mistake Read More
Amazon lost how much on Alexa?
Amazon’s division that built Alexa is on track to lose $10 billion this year. Why? It’s a product with very little utility and is no more than a glorified device …
Amazon lost how much on Alexa? Read More
Twitter: A business lesson in what NOT to do
Elon Musk’s approach to his Twitter buyout is a textbook lesson in what not to do and possibly how to take a company into bankruptcy. Advertisers are fleeing in droves, …
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Amazon goes astray
Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year, and has started layoffs within the division. If that’s not bad enough, Amazon’s “approval” rating has …
Amazon goes astray Read More