However beautiful the strategy, you should occasionally look at the results.
In today’s competitive marketplace, branding plays a pivotal role in a company’s success. A well-crafted brand can inspire trust, loyalty, and recognition among customers, while a poorly executed one can …
Unveiling the Anatomy of Bad Branding: A Guide to Avoiding Pitfalls Read More
Launching a new brand or product is a risky proposition. According to a study by CB Insights, 95% of new products fail. This happens for many reasons, but some of …
Why Do So Many New Brands and Products Fail? Read More
Hyundai and Kia are among the brands that continually add on fees and charge more than MSRP, but the latest recall, involving over 115,000 cars, is going to hurt their …
Are auto brands losing brand equity because of recalls? Read More
Elon Musk has made headlines since he acquired Twitter for $44 billion in October 2022. However, not all of the attention has been positive. Musk is destroying the Twitter brand …
Elon Musk is Destroying the Twitter Brand Read More
Brands raised prices leading to record profits but Americans are cutting back on higher-priced products. This is troubling to the US economy and consumer-focused companies. Despite surging inflation, shoppers kept spending …
Brands raised their prices and consumers are saying goodbye Read More
The number of car buyers paying $1,000 or more monthly to finance a new vehicle is creeping higher, closing in on nearly one-fifth of new-car buyers — an all-time high. …
The auto market is out of control Read More
Bud Light marketing vice president Alissa Heinerscheid has taken a leave of absence and is being replaced by Budweiser global marketing vice president Todd Allen. But Anheuser-Busch DENIES claims it …
Should brands support social issues in their marketing? Read More
When we buy something from Amazon, we are used to having it delivered the next day, but they need to improve their core brand promise leaving an opening for Walmart …
Amazon is failing its core values Read More
Profits and employees are both critical for the success of a business. However, employees are more important than earnings for brands to succeed. Brands win and have a competitive advantage …
The Employee-Profit Paradox: Why Employees Are More Important Than Profits Read More
There is a huge problem with brands and customer service. The problem stems from the fact that, no matter what they pay, most of their employees don’t care about their …
Why customer service is killing brands Read More