If you want a successful BLOG you need to follow some basic guidelines. As someone who has two BLOG’s with over a million readers here is what I have learned.
1ne: Be honest and say what’s on your mind. Establish your brand voice, and if your readers don’t like it, they’re not your audience. Never be afraid to call out stupidity.
2wo: Use a theme that doesn’t overwhelm your audience with your content. Some of the magazine themes are so busy that they turn off readers.
3hree: Update your content when you have something to say. Don’t feel as though you absolutely need to write content.
4our: Review what you have written and use online spelling and grammar checker. I use Grammarly and love it.
5ive: Don’t be a sellout. If you’re writing a BLOG because a third party is paying you, disclose it upfront.
6ix: An earnest BLOG is a commitment and should be done because you care about your BLOG subject. I love marketing and love to talk about business and branding with anyone.
7even: Take guest posts but ensure they align with your audience and BLOG. I have received many requests for guest posts but reject 90% of them because they are off subject.
8ight: Use a plug-in to enhance your SEO.
9ine: Don’t expect immediate results. It takes time to build an audience.
10en: Don’t worry about the lack of comments. People scan and too often don’t leave comments. I use Jet Pack to count my readers along with eMail subscribers and social media sharing analytics.
Blogging, to me is something I love to do. I have been hired to write content for other bloggers and brands but it’s something I do rather well. Love what you do!
