Each month, approximately 409 million people view more than 20 billion BLOG pages. There are about 70 million posts being published each month by WordPress users. 77 million new blog comments are generated by readers each month. 71% of WordPress sites are written in English yet too many people, and brands, don’t BLOG.
Blogs have been rated as the 5th most trustworthy source for gathering online information yet brands seem to skip BLOGs. Businesses that blog experience twice as much email traffic as businesses who don’t and marketers who prioritize blogging are 13x more likely to have a positive ROI on their efforts.
While 57% of marketers say they’ve gained customers specifically through blogging too many brands don’t allocate resources to blogging. It’s a tactic that too many brands ignore.
Starting a BRAND BLOG
Starting a brand BLOG is not as easy as downloading WordPress. There are some things you should do:
1ne: Ensure there is buy-in throughout the organization around the objectives of your BLOG.
2wo: Hire someone who can write as though they are talking to a prospect/customer.
3hree: Don’t expect immediate results. Build your audience over time.
4our: Use social media to promote your BLOG.
5ive: Posts should 1500-2000 words long to be effective.
6ix: Ensure your BLOG content has value to YOUR audience.
57% of marketers say they’ve gained customers specifically through blogging. 53% of marketers say blogging is their top content marketing priority. B2B marketers who have blogs get 67% more leads than those who don’t. Around 60% of marketer will reuse blog content 2-3 times.
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