However beautiful the strategy, you should occasionally look at the results.
Content is king. But not all content is created equal. For brands, understanding the impact of their content is paramount to success when there is too much content online. The …
How Brands Should Be Measuring Content: A Comprehensive Guide Read More
Traditional media, once the primary news and entertainment source for millions worldwide, has been profoundly transformed over the past few decades. The advent of the internet and the rapid growth …
The Decline of Traditional Media: Adapting in the Digital Age Read More
In today’s digital age, the demand for high-quality content is higher. Businesses and individuals alike constantly need fresh, engaging, and informative content to capture their target audience’s attention. Many turn …
The Human Touch: Why Hiring a Content Writer Trumps AI for Content Creation Read More
There is so much online content, and trying to keep up with it all can be overwhelming. A study by Chartbeat found that the average user only reads about 50% …
There’s way too much content online Read More
SEO is a complex and ever-changing field. However, by following the latest SEO best practices, businesses can improve their website’s visibility in search results and increase their chances of attracting …
SEO is changing: What you need to know Read More
The media landscape constantly evolves due to technological advancements, shifting consumer behaviors, and a bias people want to avoid reading. Even the NY Times has had to apologize for errors …
The Shifting Tides: Navigating the Transforming Media Landscape Read More
Artificial intelligence (AI) is rapidly transforming the media industry, and its impact is only going to grow in the years to come. AI is already being used to create new …
The Future of Media is AI-Powered Read More
The currency online today is attention, and every brand is fighting for it. The problem is that there is too much content, all fighting for the same audience who doesn’t …
Want better content? Read More
QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant …
Truth: People don’t read content Read More
QUICK READ: The creator economy has led to social media companies and some start-ups paying for content but in this model, do people really have enough time to read all …
Content Myths and Reality Read More