Truth: People don’t read content
QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant …
Read More
Content
Read More
Content Myths and Reality
QUICK READ: The creator economy has led to social media companies and some start-ups paying for content but in this model, do people really have enough time to read all …
Read More
Publishers don’t get it
SUMMARY: More and more media sites require paid subscriptions to read stories, but if they really want to increase paid readership, they need to ensure that their content is worth …
Read More
Analytics / Consumers & consumer behavior / Content / Digital Marketing Trends / Online branding & marketing / Website basics
The importance of your branded website design
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
Read More
BLOG necessities
Each month, approximately 409 million people view more than 20 billion BLOG pages. There are about 70 million posts being published each month by WordPress users. 77 million new blog …
Read More
Content Marketing Myth
SUMMARY: Today people are overwhelmed with content. The idea that they are going to read your content isn’t always true. Your content needs to be personally relevant at a time …
Read More
The influencer bubble
A study confirmed that 59 percent of all links shared on social networks aren’t actually clicked on at all, implying the majority of article shares aren’t based on actual reading. …
Read More
Still think content is king?
SUMMARY: Media sites like BuzzFeed and the Huffington Post continue to layoff staff. It’s a time when news organizations are losing visitors to their websites which in turn is going …
Read More
How are people really using the internet?
KEY TAKEAWAY: Are your prospects and customers really searching for your product/brand online and if they are what are they searching for? Content marketing is still being hyped but in …
Read More
Commentary / Consumers & consumer behavior / Content / Contrarian point of view / Digital Marketing Trends
Where is digital marketing going in 2019?
SUMMARY: Digital marketing is going to evolve in 2019 and with it some of the things “experts” told us to focus on are going to fade away. At the heart …
Read More