OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. Today, that’s not an accurate picture of what’s happening online.

The importance of your branded website design
  • A study confirmed that 59 percent of all links shared on social networks aren’t actually clicked on at all, implying the majority of article shares aren’t based on actual reading. 
  • People are sharing articles without ever getting past the headlines
  • Attention spans are at an all-time low, and most users make snap decisions about articles based on their first impressions, which happen to be headlines.
  •  Influencers have no way to prove they “influence” — neither in quantity nor in quality — and brands have to be very realistic about what they stand to gain from such collaborations, if at all.
The influencer bubble

SUMMARY: Digital marketing is going to evolve in 2019 and with it some of the things “experts” told us to focus on are going to fade away. At the heart of all these changes is that consumers are integrating digital into their daily routines and see digital as a tool to help them become smarter and better manage their lives.

Where is digital marketing going in 2019?