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October 7, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Contrarian point of view

Contrarian point of view / Managing Today / Working in marketing

When it’s time to fire your agency

July 15, 2023July 15, 2023 - Leave a Comment

Brands hire agencies to do work for them, but something needs to be fixed when an agency constantly requires follow-up and hand-holding. Agencies should have the experience and the people …

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Brand Fail / Commentary / Contrarian point of view

The Employee-Profit Paradox: Why Employees Are More Important Than Profits

June 8, 2023June 8, 2023 - Leave a Comment

Profits and employees are both critical for the success of a business. However, employees are more important than earnings for brands to succeed. Brands win and have a competitive advantage …

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Commentary / Contrarian point of view

Unveiling the Truth: What’s Happening with the Housing Market?

May 20, 2023May 20, 2023 - Leave a Comment

The housing market has been intensely scrutinized, with conflicting reports and mixed opinions perplexing many people. This blog post aims to delve deeper into the current housing market and separate …

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Contrarian point of view / Integrated Marketing / Online branding & marketing

In-House Digital Marketing vs. Outsourced Digital Marketing: Which is Right for Your Business?

May 19, 2023May 19, 2023 - Leave a Comment

Whether a company is better off having an in-house digital marketing team or using an outside agency depends on a number of factors, including the company’s size, budget, and needs. …

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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