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September 15, 2023

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Maximizing Your ROI: Best Practices for TV Advertising

September 11, 2023September 11, 2023 - by richmeyer - Leave a Comment

Television advertising has long been a cornerstone of marketing strategies for businesses looking to reach a broad audience. However, with the changing media landscape and the rise of digital marketing, …

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Advertising

Does Traditional TV Advertising Still Work in the Digital Age?

August 31, 2023August 31, 2023 - by richmeyer - Leave a Comment

In an era dominated by digital media and streaming services, one might wonder whether traditional TV advertising still holds its ground. The advertising landscape has significantly transformed in recent years, …

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Advertising / Commentary

Online Advertising Fraud: What You Need to Know

August 20, 2023August 20, 2023 - by richmeyer - Leave a Comment

Online advertising is a multi-billion dollar industry, and it is increasing. However, this growth has also been accompanied by increased online advertising fraud. Ad fraud is the practice of inflating …

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Advertising / Commentary

Consumers are ignoring TV spots

August 18, 2023August 18, 2023 - by richmeyer - Leave a Comment

Consumers are increasingly ignoring commercials by multitasking. A study by the Center for Research Excellence found that digital multitasking decreased the participants’ ability to recall advertising details by 25%. The …

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Advertising / Commentary

When it’s time to fire your ad agency

July 22, 2023July 22, 2023 - by richmeyer - Leave a Comment

Hiring an ad agency is a big decision. You’re entrusting them with your brand, your budget, and your hopes for the future. But what happens when things don’t go as …

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Advertising

Advertisers continue to show unrealistic bodies in commercials

July 19, 2023July 19, 2023 - by richmeyer - Leave a Comment

The average American encounters 3,000 advertisements every day and spends two years watching TV commercials in their lifetime. An image of idealized female beauty is central to many of these …

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Advertising / Commentary / Consumers & consumer behavior

Consumers still using coupons for discounts

June 13, 2023June 13, 2023 - by richmeyer - Leave a Comment

A recent study by the National Retail Federation found that 90% of Americans use coupons at least occasionally. The study also found that consumers are more likely to use coupons …

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Advertising / Commentary

How AI Can Improve Online Advertising

June 13, 2023June 13, 2023 - by richmeyer - Leave a Comment

Artificial intelligence (AI) is rapidly changing the world, and the field of online advertising is no exception. AI is being used to improve every aspect of the advertising process, from …

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Advertising / Commentary / Digital Marketing Trends

Internet Advertising in an Age of Ad Fraud and Privacy Concerns

June 11, 2023June 11, 2023 - by richmeyer - Leave a Comment

The internet has revolutionized the way we live, work, and communicate. It has also changed the way businesses advertise their products and services. Previously, companies relied on traditional advertising methods …

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Advertising

Traditional Advertising: Is It Still a Viable Marketing Strategy?

May 24, 2023May 24, 2023 - by richmeyer - Leave a Comment

Traditional advertising can still be effective, depending on the context and target audience. While digital advertising has gained significant popularity and offers various advantages, traditional advertising methods such as television, …

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