Is Instagram right for your brand?
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …
Read More
Advertising
Read More
Online ad fraud is stealing your budget
The 2021 cost of digital ad fraud worldwide was estimated at 65 billion U.S. dollars. … It is also double the value of fraudulent transactions made by payment cards worldwide. It …
Read More
Online advertising is in trouble…deep trouble
Bob Hoffman, via his newsletter, said, “the advertising and marketing industries had a dream. The dream was that interactive media would revolutionize advertising and make it far more engaging, relevant, …
Read More
Let’s face it..most advertisers are just plain stupid
Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …
Read More
Wal*Mart taking on Amazon.com
SUMMARY: Wal*Mart is building a fast-growing advertising business called Connect, which could generate $2bn of operating profit—8% of last year’s total—by 2025. And it is delving into fintech, precisely placing …
Read More
Is Apple really costing Facebook billions?
SUMMARY: Apple’s decision to change the privacy settings of iPhones caused an estimated $9.85bn of revenues to evaporate in the second half of this year at Snap, Facebook, Twitter and …
Read More
eMail purchases at least three times that of social media
SUMMARY: 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of …
Read More
Of course, Amazon cheated..duh!
SUMMARY: (Reuters) Amazon copied products and rigged search results to promote its brands, documents show. And what made anyone think they weren’t doing this?
Read More
Super Bowl ads already sold out, and the power of TV spots
SUMMARY: This season’s Super Bowl TV spots are already sold out, with some spots going for over $6 million. The real question, however, is will these spots actually sell products …
Read More
Don’t cut marketing or advertising budgets
SUMMARY: According to the Financial Times, “advertising is a tempting place to start for finance directors on the hunt for cost savings. But even as makers of some of the …
Read More