However beautiful the strategy, you should occasionally look at the results.
Television advertising has long been a cornerstone of marketing strategies for businesses looking to reach a broad audience. However, with the changing media landscape and the rise of digital marketing, …
Maximizing Your ROI: Best Practices for TV Advertising Read More
In an era dominated by digital media and streaming services, one might wonder whether traditional TV advertising still holds its ground. The advertising landscape has significantly transformed in recent years, …
Does Traditional TV Advertising Still Work in the Digital Age? Read More
Online advertising is a multi-billion dollar industry, and it is increasing. However, this growth has also been accompanied by increased online advertising fraud. Ad fraud is the practice of inflating …
Online Advertising Fraud: What You Need to Know Read More
Consumers are increasingly ignoring commercials by multitasking. A study by the Center for Research Excellence found that digital multitasking decreased the participants’ ability to recall advertising details by 25%. The …
Consumers are ignoring TV spots Read More
Hiring an ad agency is a big decision. You’re entrusting them with your brand, your budget, and your hopes for the future. But what happens when things don’t go as …
When it’s time to fire your ad agency Read More
The average American encounters 3,000 advertisements every day and spends two years watching TV commercials in their lifetime. An image of idealized female beauty is central to many of these …
Advertisers continue to show unrealistic bodies in commercials Read More
A recent study by the National Retail Federation found that 90% of Americans use coupons at least occasionally. The study also found that consumers are more likely to use coupons …
Consumers still using coupons for discounts Read More
Artificial intelligence (AI) is rapidly changing the world, and the field of online advertising is no exception. AI is being used to improve every aspect of the advertising process, from …
How AI Can Improve Online Advertising Read More
The internet has revolutionized the way we live, work, and communicate. It has also changed the way businesses advertise their products and services. Previously, companies relied on traditional advertising methods …
Internet Advertising in an Age of Ad Fraud and Privacy Concerns Read More
Traditional advertising can still be effective, depending on the context and target audience. While digital advertising has gained significant popularity and offers various advantages, traditional advertising methods such as television, …
Traditional Advertising: Is It Still a Viable Marketing Strategy? Read More