However beautiful the strategy, you should occasionally look at the results.
The Lunio report argues that invalid traffic (IVT) and click fraud have evolved from an advertising-efficiency problem into a broader business and data-quality problem. Bots, click farms, accidental clicks, automated agents, …
The State of Click Fraud Report 2026 Read More
CPG marketers may be optimizing reach and frequency while consumers are optimizing ways to avoid them. For decades, consumer packaged goods marketers have relied on a straightforward formula: reach consumers frequently …
Are Consumers Getting Tired of Intrusive TV Advertising? Read More
For decades, marketing has been built around one central premise: capture attention. Buy the biggest audience. Create the loudest campaign. Generate the most impressions. Win the share of voice. That …
The End of Attention Marketing: Why Relevance Is Becoming the Most Valuable Media Asset Read More
One of the biggest misconceptions in digital marketing is that if you’re monitoring campaign performance in real time, you should be making changes in real time. In reality, that’s one …
Why Real-Time Changes Can Hurt Your Ad Campaigns Read More
The relationship between publishers and readers has become increasingly adversarial, and nowhere is that more obvious than the growing number of websites that block access when they detect an ad …
It’s Their Internet, Not Yours: Publishers Need to Stop Blocking Readers Who Use Ad Blockers Read More
Have you ever watched a TV show and seen the same commercial so many times that you wanted to throw something at the screen? You’re not alone. Many media buying …
Media Buying Agencies Are Killing Brands with Too Much Frequency Read More
This question lays out the most fundamental survival controversy currently facing the advertising industry. Over the past several decades, advertising agencies have served as gatekeepers of the marketing field. They …
Will Advertising Agencies Survive the AI Revolution? Read More
Automakers still spend billions on flashy TV commercials showing cars speeding down mountain roads, happy families loading groceries, and drivers smiling as if owning that vehicle will somehow solve all …
TV Ads For Vehicles Are Essentially A Waste Of Money Read More
It feels like every few years, someone declares advertising dead. TV was supposed to kill radio. The internet was supposed to kill print. Social media was supposed to kill TV. …
Why Advertising Isn’t Dead—But Needs to Change Read More
For decades, marketers have treated advertising like a defibrillator: when growth flatlines, crank up the spend, launch a new campaign, and hope the brand comes back to life. That playbook …
Fix Your Brand Experience Before Increasing Ad Spend Read More