However beautiful the strategy, you should occasionally look at the results.
The vast majority of digital advertising is not being viewed at all, with many marketers failing to apply practical techniques learned from print and out-of-home to the channel. For every …
Admit it, banner ads are a waste of money Read More
(Business Insider) Inflation is changing everything about how Americans grocery shop, from what stores they visit to the brands they buy and how frequently they shop, and no amount of …
There’s a storm coming for most brands Read More
(Harvard Business Review) As consumers are spending most of their waking hours online, it seems they are becoming increasingly numb to conventional digital advertising and engagement. A HubSpot survey found that 57% of …
Ignoring TV is a huge mistake for advertisers Read More
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
Are marketer’s this stupid? Read More
U.S. shoppers have money and are buying what’s in stock. But, big brands and ad campaigns are no longer enough to command consumers’ loyalty in grocery stores. As prices increase, …
Uh, about your brand loyalty… Read More
Google has won the search engine wars, but what Google shows people is not often based on what they are looking for; instead, it’s based on what Google wants you …
Google’s dominance is often hidden Read More
Despite the alarming reality of changes in online privacy, fully two-thirds of brands surveyed say they don’t plan on adjusting their measurement strategies this year. Even a year’s worth of …
Are brands brain dead when it comes to online ad measurement? Read More
The big game is over. According to an analysis by Kantar, Super Bowl LV generated $434.5 million in in-game ad revenue, higher than the World Series and NBA finals and …
Super Bowl generates a lot of revenue for NBC but fail to sell products Read More
The latest branding doubletalk comes from Salsify and their research. According to them, consumers pay more for a brand they “trust.” Really? They also tell us that the “omnichannel” is …
The marketing buzzword hysteria Read More
The Super Bowl TV ads are sold out to the tune of $6.5 million for a thirty-second spot. Anything at $6 million or above would represent a new high-water mark …
The futility of Super Bowl TV ads Read More
