QUICK READ: 93% of customers read online reviews before buying a product. Amazon as a whole is suffering from a fake review profile problem that’s very bad.” About 90% of Bluetooth-enabled products in the electronics category on Amazon are fake. “Books is another bad one,” with self-published authors generating fake reviews for themselves.
SUMMARY: According to Celtra “a creative management platform is a cloud-based tool for brands and publishers to produce, distribute and measure their digital creatives” With more and more brands ditching their agencies a CMP might be right for you.
SUMMARY: TV advertising can work for new products at the grocery store, but brands need an in-depth understanding of the decision path that coverts prospects into consumers.
WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting misinformation about the vaccine and COVID over the past year. Programmatic continues to fail brands.
WHAT”S HAPPENING? Three-quarters of U.S. adults say they ‘tune out’ digital ads due to the increased amount of time they’ve been spending on computers, mobile devices, and TV sets, according to findings of a Harris Poll. This comes at a time when more brands are increasing digital ad budgets.
SUMMARY: A lot of top brands have decided to forgo TV advertising for the Super Bowl. While some say it’s because of the “mood” of the country, it’s really the reality that they can spend five million dollars via digital and get better results.
WHAT THE?: “Together, we must send a universal, humanistic response to those who claim a right to users’ private information about what should not and will not be tolerated,” Tim Cook. War has been declared.
SUMMARY: There are currently around 103 million people over the age of 50 in the United States–75 million are baby boomers (ages ~55–74) and 28 million are from the silent generation (ages ~75+), making this one of the largest consumer demographics. Boomers+ are defying traditional stereotypes. They are more active than past senior generations and they see themselves as younger.
