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February 2, 2023

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Article/Report Summary / Consumers & consumer behavior

Marketers ignore boomers

January 8, 2023January 8, 2023 - by richmeyer - Leave a Comment

(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …

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Article/Report Summary / Consumers & consumer behavior / eCommerce

A profile of the Amazon.com shopper

October 14, 2022October 14, 2022 - by richmeyer - Leave a Comment

The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …

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Article/Report Summary

Jack Welch ruined capitalism

May 22, 2022May 22, 2022 - by richmeyer - Leave a Comment

A close examination of the Welch legacy reveals that he was not simply the “Manager of the Century,” as Fortune magazine crowned him upon his retirement. Rather, he exerted a …

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Article/Report Summary / Branding / Consumers & consumer behavior / Economy

Inflation can kill your brand despite your best marketing efforts

April 8, 2022April 8, 2022 - by richmeyer - Leave a Comment

The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …

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Article/Report Summary / Branding / Commentary / Consumers & consumer behavior

Shoppers are angry at brands for price increases

March 24, 2022March 24, 2022 - by richmeyer - Leave a Comment

I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …

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Article/Report Summary / Bad Research

Are harbinger customers responsible for bad products?

January 23, 2022January 23, 2022 - by richmeyer - Leave a Comment

Too many articles on research findings are written by journalists who don’t have the business expertise to ask relevant questions. “The Hustle” recently published an article on Harbinger customers from …

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Article/Report Summary / Branding

Cancel culture’s effect on brands

January 11, 2022January 11, 2022 - by richmeyer - Leave a Comment

Will consumers hold brands accountable for bad behavior or questionable decisions? 57% of U.S. marketing executives in the business-to-consumer space believe threats of “cancellation” or boycotts will have no impact …

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Article/Report Summary

Want a new bike? Be prepared to wait a LONG time

August 9, 2021August 9, 2021 - by richmeyer - Leave a Comment

SUMMARY: The waiting time for some new bikes is over a year because of surging demand, COVID shutdowns, and the slow offloading of ships in port. Local bike shops are …

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Article/Report Summary / Bad Research

Havas brand study flaws

May 27, 2021May 27, 2021 - by richmeyer - Leave a Comment

SUMMARY: According to the Havas Meaningful Brands study “75% of brands could disappear overnight and most people wouldn’t care or could easily find a replacement. In addition, only 34% of …

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Advertising / Article/Report Summary / Contrarian point of view / Social Media

Marketers’ losing CEOs with social media marketing

May 4, 2021May 4, 2021 - by richmeyer - Leave a Comment

WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …

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