Jack Welch ruined capitalism
A close examination of the Welch legacy reveals that he was not simply the “Manager of the Century,” as Fortune magazine crowned him upon his retirement. Rather, he exerted a …
Jack Welch ruined capitalism Read More
Article/Report Summary
Jack Welch ruined capitalism Read More
Inflation can kill your brand despite your best marketing efforts
The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …
Inflation can kill your brand despite your best marketing efforts Read More
Shoppers are angry at brands for price increases
I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …
Shoppers are angry at brands for price increases Read More
Are harbinger customers responsible for bad products?
Too many articles on research findings are written by journalists who don’t have the business expertise to ask relevant questions. “The Hustle” recently published an article on Harbinger customers from …
Are harbinger customers responsible for bad products? Read More
Cancel culture’s effect on brands
Will consumers hold brands accountable for bad behavior or questionable decisions? 57% of U.S. marketing executives in the business-to-consumer space believe threats of “cancellation” or boycotts will have no impact …
Cancel culture’s effect on brands Read More
Want a new bike? Be prepared to wait a LONG time
SUMMARY: The waiting time for some new bikes is over a year because of surging demand, COVID shutdowns, and the slow offloading of ships in port. Local bike shops are …
Want a new bike? Be prepared to wait a LONG time Read More
Havas brand study flaws
SUMMARY: According to the Havas Meaningful Brands study “75% of brands could disappear overnight and most people wouldn’t care or could easily find a replacement. In addition, only 34% of …
Havas brand study flaws Read More
Marketers’ losing CEOs with social media marketing
WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …
Marketers’ losing CEOs with social media marketing Read More
The agency-brand relationship is changing
QUICK DIVE: For the past three years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies and Agencies operate and work together. Setup surveyed over …
The agency-brand relationship is changing Read More
The failure of CMO leadership
KEY THOUGHTS: The CMO Council has published a report based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead …
The failure of CMO leadership Read More