Want a new bike? Be prepared to wait a LONG time
SUMMARY: The waiting time for some new bikes is over a year because of surging demand, COVID shutdowns, and the slow offloading of ships in port. Local bike shops are …
Read More
Article/Report Summary
Read More
Havas brand study flaws
SUMMARY: According to the Havas Meaningful Brands study “75% of brands could disappear overnight and most people wouldn’t care or could easily find a replacement. In addition, only 34% of …
Read More
Marketers’ losing CEOs with social media marketing
WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …
Read More
The agency-brand relationship is changing
QUICK DIVE: For the past three years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies and Agencies operate and work together. Setup surveyed over …
Read More
The failure of CMO leadership
KEY THOUGHTS: The CMO Council has published a report based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead …
Read More
The ad curmudgeon
QUICK READ: Consumers don’t have time to follow all the brands in their pantry but to say that “in the real world, consumers are massively not joining conversations about our brands. They …
Read More
Two-thirds of shoppers say that store brands are just as high-quality as name brands
SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label …
Read More
McKinsey believes a seismic branding shift is underway
QUICK READ: McKinsey still acts like they know everything but just out of college analysts don’t really know how to quantify consumers’ behaviors in an era when they can’t be …
Read More
Changes in the way consumers view brands
QUICK READ: Behind what brands report to the street, behind every decline in sales, behind each drop in customer satisfaction scores, there are millions of independent decisions taken by consumers …
Read More
How stupid do they think marketers are?
QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.
Read More