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June 9, 2023

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Article/Report Summary / Consumers & consumer behavior

Older consumers are being ignored

May 5, 2023May 5, 2023 - by richmeyer - Leave a Comment

Gen X (42-57) and Baby Boomers (58-76) collectively account for 63% of spending. The feeling among older consumers that they should be addressed is not surprising, given the under-allocation of …

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Article/Report Summary / Consumers & consumer behavior

How will consumers shop this summer?

March 31, 2023March 31, 2023 - by richmeyer - Leave a Comment

While consumers are eager to purchase summer items early, trust is paramount in getting them to take action. Retailers should also be mindful of marketing fatigue and tailor their communication …

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Article/Report Summary / Brand Fail / Commentary

Need to make your numbers? Just layoff people

March 7, 2023March 7, 2023 - by richmeyer - Leave a Comment

Time was, layoffs were seen as an emergency strategy, the last resort in a downturn or crisis. Today, however, layoffs are a standard tool for doing business. When executives announce …

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Article/Report Summary

Consumers feel bombarded by marketing messages

February 26, 2023February 26, 2023 - by richmeyer - Leave a Comment

Consumers noted that relevant messages are crucial to ensuring that brands don’t overstay their welcome with consumers. Irrelevant messages make the brand irrelevant to the consumer. Consumers also require personalized …

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Article/Report Summary / Brand Fail / Commentary / Contrarian point of view / Digital Marketing Trends

The Sick Truth: Anyway You Look at It, Google Is Sinking

February 17, 2023February 17, 2023 - by richmeyer - Leave a Comment

Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, …

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Advertising / Article/Report Summary / Commentary / Contrarian point of view / Digital Marketing Trends

Is digital advertising dead?

February 15, 2023February 15, 2023 - by richmeyer - 1 Comment

SUMMARY: Fast Company said digital advertising is not dead. That’s not true, but it is on life support. “The most prominent factor is the backlash against the current data-centric advertising …

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Article/Report Summary / Brand Fail / Commentary / Consumers & consumer behavior

Brands keep raising prices because they think shoppers don’t care

February 12, 2023February 12, 2023 - by richmeyer - Leave a Comment

Consumer giants like PepsiCo and Unilever continue to raise the prices of their products significantly, passing on the higher costs they face. Consumers continue to spend, cutting back only modestly …

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Article/Report Summary / Brand Fail / Commentary / Managing Today / Working in marketing

Brands have a bigger problem than fickle consumers

February 10, 2023February 10, 2023 - by richmeyer - Leave a Comment

SUMMARY: Employees are not happy, and work will pay the price. 80% of people who quit their roles in search of greener pastures regretted the move, and the vast majority …

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Article/Report Summary / Consumers & consumer behavior

Marketers ignore boomers

January 8, 2023January 8, 2023 - by richmeyer - Leave a Comment

(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …

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Article/Report Summary / Consumers & consumer behavior / eCommerce

A profile of the Amazon.com shopper

October 14, 2022October 14, 2022 - by richmeyer - Leave a Comment

The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …

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