However beautiful the strategy, you should occasionally look at the results.
Gen X (42-57) and Baby Boomers (58-76) collectively account for 63% of spending. The feeling among older consumers that they should be addressed is not surprising, given the under-allocation of …
Older consumers are being ignored Read More
While consumers are eager to purchase summer items early, trust is paramount in getting them to take action. Retailers should also be mindful of marketing fatigue and tailor their communication …
How will consumers shop this summer? Read More
Time was, layoffs were seen as an emergency strategy, the last resort in a downturn or crisis. Today, however, layoffs are a standard tool for doing business. When executives announce …
Need to make your numbers? Just layoff people Read More
Consumers noted that relevant messages are crucial to ensuring that brands don’t overstay their welcome with consumers. Irrelevant messages make the brand irrelevant to the consumer. Consumers also require personalized …
Consumers feel bombarded by marketing messages Read More
Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, …
The Sick Truth: Anyway You Look at It, Google Is Sinking Read More
SUMMARY: Fast Company said digital advertising is not dead. That’s not true, but it is on life support. “The most prominent factor is the backlash against the current data-centric advertising …
Is digital advertising dead? Read More
Consumer giants like PepsiCo and Unilever continue to raise the prices of their products significantly, passing on the higher costs they face. Consumers continue to spend, cutting back only modestly …
Brands keep raising prices because they think shoppers don’t care Read More
SUMMARY: Employees are not happy, and work will pay the price. 80% of people who quit their roles in search of greener pastures regretted the move, and the vast majority …
Brands have a bigger problem than fickle consumers Read More
(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …
Marketers ignore boomers Read More
The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …
A profile of the Amazon.com shopper Read More