Marketers ignore boomers
(Media Post) Marketers believe boomers are unlikely to switch up brand choices, with only 5% of U.S. advertising targeting them, according to Havas Group. And yet, boomers have the most …
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A profile of the Amazon.com shopper
The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …
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Jack Welch ruined capitalism
A close examination of the Welch legacy reveals that he was not simply the “Manager of the Century,” as Fortune magazine crowned him upon his retirement. Rather, he exerted a …
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Inflation can kill your brand despite your best marketing efforts
The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …
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Shoppers are angry at brands for price increases
I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …
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Are harbinger customers responsible for bad products?
Too many articles on research findings are written by journalists who don’t have the business expertise to ask relevant questions. “The Hustle” recently published an article on Harbinger customers from …
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Cancel culture’s effect on brands
Will consumers hold brands accountable for bad behavior or questionable decisions? 57% of U.S. marketing executives in the business-to-consumer space believe threats of “cancellation” or boycotts will have no impact …
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Want a new bike? Be prepared to wait a LONG time
SUMMARY: The waiting time for some new bikes is over a year because of surging demand, COVID shutdowns, and the slow offloading of ships in port. Local bike shops are …
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Havas brand study flaws
SUMMARY: According to the Havas Meaningful Brands study “75% of brands could disappear overnight and most people wouldn’t care or could easily find a replacement. In addition, only 34% of …
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Marketers’ losing CEOs with social media marketing
WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …
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