However beautiful the strategy, you should occasionally look at the results.
Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …
Are layoffs a wrong decision? Read More
You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …
Is digital marketing broken? Read More
How a company handles a layoff can significantly impact its future success. Poorly managed, a reduction in the workforce can damage a company’s reputation in an era where there are …
The void of outstanding company leadership Read More
Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …
Online sales set a record, but can consumers still spend? Read More
It is hard to accept financial constraints and outside scrutiny when you have hundreds of billions of dollars of wealth and act more on instinct than reality. Twitter has already …
Musk is a jerk, and Twitter is in serious trouble Read More
Data. There’s a vast issue over who owns your data and what they’re doing with it, but we don’t understand what data is being collected and how it’s being used. …
Here’s the truth about your data Read More
Articles on digital marketing are all over the internet. However, the reality is that hundreds of millions of dollars still are wanted on fraud and ignorance of how and when …
The truth about digital marketing Read More
The theory that big data is bullshit was coined by journalists or consultants who love to pontificate while never actually having to produce accurate results. It doesn’t matter where you …
Top Ten traits that make a great marketing person Read More
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
Are marketer’s this stupid? Read More
SUMMARY: Ironically, more and more media portals want to put their content behind a paywall when it’s become worthless. CNN used to be a trusted source for news now; they …
The media has ceased being essential reading Read More