KEY POINTS:

  • Facebook likes comments and shares of articles from news outlets that regularly publish falsehoods and misleading content roughly tripled from the third quarter of 2016 to the third quarter of 2020.
  • Far more Americans distrust than trust Facebook as a source for political and election news.
  • FB’s lies and misrepresentations about its advertising business have continued year after year.
  • Now Congress is going after big tech, including Facebook.
  • Too many marketers still use Facebook for vanity metrics.
It’s time to reign Facebook in

WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% of CEOs believe too much of their digital marketing budget is wasted on activities that don’t deliver meaningful results. Ouch…but true.

Marketers’ losing CEOs with social media marketing

QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the majority of marketers are brain dead. Marketers are shifting ad spend from traditional channels (especially TV) to digital channels. But in doing so, they risk eroding brand ROI.

Are marketers really this stupid?

WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting misinformation about the vaccine and COVID over the past year. Programmatic continues to fail brands.

Programmatic ad fails, again