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February 6, 2023

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Contrarian point of view

Commentary / Contrarian point of view / Economy / Millennials

Are layoffs a wrong decision?

January 30, 2023January 30, 2023 - by richmeyer - Leave a Comment

Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …

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Advertising / Analytics / Contrarian point of view / SEO

Is digital marketing broken?

January 23, 2023January 23, 2023 - by richmeyer - Leave a Comment

You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …

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Brand Fail / Contrarian point of view

The void of outstanding company leadership

December 9, 2022December 9, 2022 - by richmeyer - Leave a Comment

How a company handles a layoff can significantly impact its future success. Poorly managed, a reduction in the workforce can damage a company’s reputation in an era where there are …

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Consumers & consumer behavior / Contrarian point of view / Economy

Online sales set a record, but can consumers still spend?

November 28, 2022November 28, 2022 - by richmeyer - Leave a Comment

Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …

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Commentary / Contrarian point of view / Twitter

Musk is a jerk, and Twitter is in serious trouble

November 4, 2022November 4, 2022 - by richmeyer - Leave a Comment

It is hard to accept financial constraints and outside scrutiny when you have hundreds of billions of dollars of wealth and act more on instinct than reality. Twitter has already …

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Advertising / Commentary / Contrarian point of view

Here’s the truth about your data

October 28, 2022October 28, 2022 - by richmeyer - Leave a Comment

Data. There’s a vast issue over who owns your data and what they’re doing with it, but we don’t understand what data is being collected and how it’s being used. …

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Commentary / Consumers & consumer behavior / Contrarian point of view

The truth about digital marketing

October 2, 2022October 2, 2022 - by richmeyer - Leave a Comment

Articles on digital marketing are all over the internet. However, the reality is that hundreds of millions of dollars still are wanted on fraud and ignorance of how and when …

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Contrarian point of view

Top Ten traits that make a great marketing person

October 2, 2022October 2, 2022 - by richmeyer - 1 Comment

The theory that big data is bullshit was coined by journalists or consultants who love to pontificate while never actually having to produce accurate results.  It doesn’t matter where you …

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Advertising / Commentary / Contrarian point of view / Digital Marketing Trends / Facebook / Online branding & marketing

Are marketer’s this stupid?

May 24, 2022May 24, 2022 - by richmeyer - Leave a Comment

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

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Commentary / Contrarian point of view

The media has ceased being essential reading

December 5, 2021December 5, 2021 - by richmeyer - Leave a Comment

SUMMARY: Ironically, more and more media portals want to put their content behind a paywall when it’s become worthless. CNN used to be a trusted source for news now; they …

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