WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% of CEOs believe too much of their digital marketing budget is wasted on activities that don’t deliver meaningful results. Ouch…but true.
QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the majority of marketers are brain dead. Marketers are shifting ad spend from traditional channels (especially TV) to digital channels. But in doing so, they risk eroding brand ROI.
IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they say it’s still about delivering on a promise of a good brand/product experience.
WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting misinformation about the vaccine and COVID over the past year. Programmatic continues to fail brands.
WHAT”S HAPPENING? Three-quarters of U.S. adults say they ‘tune out’ digital ads due to the increased amount of time they’ve been spending on computers, mobile devices, and TV sets, according to findings of a Harris Poll. This comes at a time when more brands are increasing digital ad budgets.
SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends from hyped ones quickly.
SUMMARY: Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards.” Democrats and Republicans are both calling for new legislation to curb Facebook’s power, and it’s about time.