However beautiful the strategy, you should occasionally look at the results.
The housing market has been intensely scrutinized, with conflicting reports and mixed opinions perplexing many people. This blog post aims to delve deeper into the current housing market and separate …
Unveiling the Truth: What’s Happening with the Housing Market? Read More
Whether a company is better off having an in-house digital marketing team or using an outside agency depends on a number of factors, including the company’s size, budget, and needs. …
In-House Digital Marketing vs. Outsourced Digital Marketing: Which is Right for Your Business? Read More
80% of CEOs don’t trust or are unimpressed with their CMOs. (In comparison, just 10% of the same CEOs feel that way about their CFOs and CIOs.) CMOs also sense …
Ten traits of Good CMOs Read More
Excellent digital marketing is an art, not a science, of reviewing analytics. Outstanding digital marketers excel because they understand how to think like an online consumer, can look at numbers …
What makes an outstanding digital marketer? Read More
Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, …
The Sick Truth: Anyway You Look at It, Google Is Sinking Read More
SUMMARY: Fast Company said digital advertising is not dead. That’s not true, but it is on life support. “The most prominent factor is the backlash against the current data-centric advertising …
Is digital advertising dead? Read More
Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …
Are layoffs a wrong decision? Read More
You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …
Is digital marketing broken? Read More
How a company handles a layoff can significantly impact its future success. Poorly managed, a reduction in the workforce can damage a company’s reputation in an era where there are …
The void of outstanding company leadership Read More
Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …
Online sales set a record, but can consumers still spend? Read More