However beautiful the strategy, you should occasionally look at the results.
In business, profit is often regarded as the ultimate measure of success. Companies strive to increase their bottom line year after year, seeking higher profits as a sign of growth …
Are Brands’ Pursuit of Higher Profits a Huge Strategic Mistake? Read More
The media plays a central role in shaping public opinion on a wide range of topics, including the state of the economy. Whether through newspapers, television, radio, or social media, …
The Power of Perception: How Media Shapes Our Economic Outlook Read More
There is no doubt that AI is a powerful technology with the potential to revolutionize many aspects of our lives. However, there is also a lot of hype surrounding AI, …
AI is on the hype wagon Read More
Brands hire agencies to do work for them, but something needs to be fixed when an agency constantly requires follow-up and hand-holding. Agencies should have the experience and the people …
When it’s time to fire your agency Read More
Profits and employees are both critical for the success of a business. However, employees are more important than earnings for brands to succeed. Brands win and have a competitive advantage …
The Employee-Profit Paradox: Why Employees Are More Important Than Profits Read More
The housing market has been intensely scrutinized, with conflicting reports and mixed opinions perplexing many people. This blog post aims to delve deeper into the current housing market and separate …
Unveiling the Truth: What’s Happening with the Housing Market? Read More
Whether a company is better off having an in-house digital marketing team or using an outside agency depends on a number of factors, including the company’s size, budget, and needs. …
In-House Digital Marketing vs. Outsourced Digital Marketing: Which is Right for Your Business? Read More
80% of CEOs don’t trust or are unimpressed with their CMOs. (In comparison, just 10% of the same CEOs feel that way about their CFOs and CIOs.) CMOs also sense …
Ten traits of Good CMOs Read More
Excellent digital marketing is an art, not a science, of reviewing analytics. Outstanding digital marketers excel because they understand how to think like an online consumer, can look at numbers …
What makes an outstanding digital marketer? Read More
Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, …
The Sick Truth: Anyway You Look at It, Google Is Sinking Read More