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May 21, 2022

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Article/Report Summary / Branding / Consumers & consumer behavior / Economy

Inflation can kill your brand despite your best marketing efforts

April 8, 2022April 8, 2022 - by richmeyer - Leave a Comment

The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …

Inflation can kill your brand despite your best marketing efforts Inflation can kill your brand despite your best marketing efforts Read More
Branding / Economy

Consumers finally saying no to “high prices”

January 15, 2022January 15, 2022 - by richmeyer - Leave a Comment

 Sales declined from November to December; a trend backed up by data from the Census Bureau, which showed a decline of 1.9%in those two months. Consumer sentiment has been falling over …

Consumers finally saying no to “high prices” Consumers finally saying no to “high prices” Read More
Consumers & consumer behavior / Economy

The danger to the economy is NOT inflation

November 21, 2021November 21, 2021 - by richmeyer - Leave a Comment

SUMMARY: Housing prices are surging to new records with no end in sight. They’re being fueled by historically low-interest rates — but also investors and economists’ belief that the housing …

The danger to the economy is NOT inflation The danger to the economy is NOT inflation Read More
Commentary / Consumers & consumer behavior / Economy

Brands using pandemic to make higher profits?

November 15, 2021November 15, 2021 - by richmeyer - Leave a Comment

SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …

Brands using pandemic to make higher profits? Brands using pandemic to make higher profits? Read More
Consumers & consumer behavior / Economy

Consumers are angry at inflation but are they themselves are to blame?

November 9, 2021November 9, 2021 - by richmeyer - Leave a Comment

SUMMARY: Consumers are angry at inflation, but they want higher wages. They don’t care about the causes of rising product prices; they want prices to go back to the way …

Consumers are angry at inflation but are they themselves are to blame? Consumers are angry at inflation but are they themselves are to blame? Read More
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