However beautiful the strategy, you should occasionally look at the results.
The right of retailers to know their suppliers’ costs is not universally defined and can vary depending on the jurisdiction and specific agreements between the parties involved. Generally, the relationship …
Unveiling the Numbers: The Debate Over Retailers’ Right to Know Supplier Costs Read More
Consumers continue to opt for private label products while developing new behaviors such as switching brands more often, picking products whose price is lower, and buying products in bulk rather …
Private labels taking share from national brands Read More
Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …
Are layoffs a wrong decision? Read More
A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …
Should you cut the budget in a recession? Read More
Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …
Online sales set a record, but can consumers still spend? Read More
The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …
Inflation can kill your brand despite your best marketing efforts Read More
Sales declined from November to December; a trend backed up by data from the Census Bureau, which showed a decline of 1.9%in those two months. Consumer sentiment has been falling over …
Consumers finally saying no to “high prices” Read More
SUMMARY: Housing prices are surging to new records with no end in sight. They’re being fueled by historically low-interest rates — but also investors and economists’ belief that the housing …
The danger to the economy is NOT inflation Read More
SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …
Brands using pandemic to make higher profits? Read More
SUMMARY: Consumers are angry at inflation, but they want higher wages. They don’t care about the causes of rising product prices; they want prices to go back to the way …
Consumers are angry at inflation but are they themselves are to blame? Read More