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June 2, 2023

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Commentary / Economy

Unveiling the Numbers: The Debate Over Retailers’ Right to Know Supplier Costs

May 16, 2023May 16, 2023 - by richmeyer - Leave a Comment

The right of retailers to know their suppliers’ costs is not universally defined and can vary depending on the jurisdiction and specific agreements between the parties involved. Generally, the relationship …

Unveiling the Numbers: The Debate Over Retailers’ Right to Know Supplier Costs Read More
Branding / Consumers & consumer behavior / Economy

Private labels taking share from national brands

April 7, 2023April 7, 2023 - by richmeyer - Leave a Comment

Consumers continue to opt for private label products while developing new behaviors such as switching brands more often, picking products whose price is lower, and buying products in bulk rather …

Private labels taking share from national brands Read More
Commentary / Contrarian point of view / Economy / Millennials

Are layoffs a wrong decision?

January 30, 2023January 30, 2023 - by richmeyer - Leave a Comment

Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …

Are layoffs a wrong decision? Read More
Analytics / Consumers & consumer behavior / Economy

Should you cut the budget in a recession?

January 16, 2023January 16, 2023 - by richmeyer - Leave a Comment

A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …

Should you cut the budget in a recession? Read More
Consumers & consumer behavior / Contrarian point of view / Economy

Online sales set a record, but can consumers still spend?

November 28, 2022November 28, 2022 - by richmeyer - Leave a Comment

Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …

Online sales set a record, but can consumers still spend? Read More
Article/Report Summary / Branding / Consumers & consumer behavior / Economy

Inflation can kill your brand despite your best marketing efforts

April 8, 2022April 8, 2022 - by richmeyer - Leave a Comment

The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …

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Branding / Economy

Consumers finally saying no to “high prices”

January 15, 2022January 15, 2022 - by richmeyer - Leave a Comment

 Sales declined from November to December; a trend backed up by data from the Census Bureau, which showed a decline of 1.9%in those two months. Consumer sentiment has been falling over …

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Consumers & consumer behavior / Economy

The danger to the economy is NOT inflation

November 21, 2021November 21, 2021 - by richmeyer - Leave a Comment

SUMMARY: Housing prices are surging to new records with no end in sight. They’re being fueled by historically low-interest rates — but also investors and economists’ belief that the housing …

The danger to the economy is NOT inflation Read More
Commentary / Consumers & consumer behavior / Economy

Brands using pandemic to make higher profits?

November 15, 2021November 15, 2021 - by richmeyer - Leave a Comment

SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …

Brands using pandemic to make higher profits? Read More
Consumers & consumer behavior / Economy

Consumers are angry at inflation but are they themselves are to blame?

November 9, 2021November 9, 2021 - by richmeyer - Leave a Comment

SUMMARY: Consumers are angry at inflation, but they want higher wages. They don’t care about the causes of rising product prices; they want prices to go back to the way …

Consumers are angry at inflation but are they themselves are to blame? Read More
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