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February 2, 2023

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Commentary / Contrarian point of view / Economy / Millennials

Are layoffs a wrong decision?

January 30, 2023January 30, 2023 - by richmeyer - Leave a Comment

Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …

Are layoffs a wrong decision? Read More
Analytics / Consumers & consumer behavior / Economy

Should you cut the budget in a recession?

January 16, 2023January 16, 2023 - by richmeyer - Leave a Comment

A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …

Should you cut the budget in a recession? Read More
Consumers & consumer behavior / Contrarian point of view / Economy

Online sales set a record, but can consumers still spend?

November 28, 2022November 28, 2022 - by richmeyer - Leave a Comment

Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …

Online sales set a record, but can consumers still spend? Read More
Article/Report Summary / Branding / Consumers & consumer behavior / Economy

Inflation can kill your brand despite your best marketing efforts

April 8, 2022April 8, 2022 - by richmeyer - Leave a Comment

The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …

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Branding / Economy

Consumers finally saying no to “high prices”

January 15, 2022January 15, 2022 - by richmeyer - Leave a Comment

 Sales declined from November to December; a trend backed up by data from the Census Bureau, which showed a decline of 1.9%in those two months. Consumer sentiment has been falling over …

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Consumers & consumer behavior / Economy

The danger to the economy is NOT inflation

November 21, 2021November 21, 2021 - by richmeyer - Leave a Comment

SUMMARY: Housing prices are surging to new records with no end in sight. They’re being fueled by historically low-interest rates — but also investors and economists’ belief that the housing …

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Commentary / Consumers & consumer behavior / Economy

Brands using pandemic to make higher profits?

November 15, 2021November 15, 2021 - by richmeyer - Leave a Comment

SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …

Brands using pandemic to make higher profits? Read More
Consumers & consumer behavior / Economy

Consumers are angry at inflation but are they themselves are to blame?

November 9, 2021November 9, 2021 - by richmeyer - Leave a Comment

SUMMARY: Consumers are angry at inflation, but they want higher wages. They don’t care about the causes of rising product prices; they want prices to go back to the way …

Consumers are angry at inflation but are they themselves are to blame? Read More
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