However beautiful the strategy, you should occasionally look at the results.
Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …
Are layoffs a wrong decision? Read More
A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …
Should you cut the budget in a recession? Read More
Friday’s online sales set a record of over $9 billion, but now retailers are thinking of ways to bring people back into stores. o consumers have the money to keep …
Online sales set a record, but can consumers still spend? Read More
The 60% of U.S. consumers living paycheck to paycheck are already cutting back on purchases because of inflation. Americans have started buying less but will be buying less across more categories …
Inflation can kill your brand despite your best marketing efforts Read More
Sales declined from November to December; a trend backed up by data from the Census Bureau, which showed a decline of 1.9%in those two months. Consumer sentiment has been falling over …
Consumers finally saying no to “high prices” Read More
SUMMARY: Housing prices are surging to new records with no end in sight. They’re being fueled by historically low-interest rates — but also investors and economists’ belief that the housing …
The danger to the economy is NOT inflation Read More
SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …
Brands using pandemic to make higher profits? Read More
SUMMARY: Consumers are angry at inflation, but they want higher wages. They don’t care about the causes of rising product prices; they want prices to go back to the way …
Consumers are angry at inflation but are they themselves are to blame? Read More