However beautiful the strategy, you should occasionally look at the results.
Acquiring new customers is a constant challenge for marketers. With the rapid technological advancements, leveraging artificial intelligence (AI) has become a game-changer in this pursuit. AI empowers marketers to understand …
Harnessing the Power of AI: A Marketer’s Guide to Acquiring New Customers Read More
In business, profit is often regarded as the ultimate measure of success. Companies strive to increase their bottom line year after year, seeking higher profits as a sign of growth …
Are Brands’ Pursuit of Higher Profits a Huge Strategic Mistake? Read More
In today’s hyper-competitive business landscape, brand marketing has evolved into a dynamic and data-driven field. To stand out in the crowd and connect with consumers, brands must harness the power …
Revolutionizing Brand Marketing: The Power of AI Read More
In the fast-paced marketing world, staying ahead of the curve is crucial. Marketers constantly strive to understand their target audience, competitors, and market trends. To achieve this, they turn to …
The Pitfall of Analysis Paralysis: When Marketers Overdo Market Research Read More
In today’s fast-paced business landscape, marketing teams often catch themselves in the whirlwind of tactical marketing, a short-term approach focusing on immediate gains and quick fixes. While tactical marketing can …
The Perils of Tactical Marketing: Why Strategy Should Lead the Way Read More
In the dynamic world of business, one thing remains constant: change. Economic uncertainty is a recurring theme in commerce, often forcing companies to reassess and adapt their strategies. In this …
Adapting to Uncertainty: The Evolution of Marketing Strategies Read More
Marketing is a dynamic and ever-changing field that can be exciting and challenging. However, it’s not for everyone. A recent survey found that 26% of people who quit their previous …
The Biggest Reason People Regret Working in Marketing Read More
Brands that sell food and other household staples — many of which have reported increased profits in their latest quarterly earnings — are weighing their next moves on prices as …
We intend for these price increases to stick: Profit vs market share Read More
Marketing is a complex and ever-changing field, and it can be easy to make mistakes. From too high a frequency to overreaching outside of your target audience, many brands waste …
The Mistakes Most Marketers Keep Making Read More
Managing a marketing project with too many decision-makers can be a challenge. Too many cooks in the kitchen can lead to indecisiveness, delays, and, ultimately, project failure. However, it is …
How to Manage a Marketing Project When There Are Too Many Decision Makers Read More