However beautiful the strategy, you should occasionally look at the results.
Customers are no longer buying what the brand is perceived to make. New categories or subcategories emerge as competitors’ innovations create “must haves.” This dynamic can happen even if the …
Your brand can’t stay relevant without innovation Read More
SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …
Marketing is an expense, not an investment. Why it’s time to get back to basics Read More
SUMMARY: The biggest problem in marketing is the lack of talent. To be good in marketing, learn how to listen and think like a consumer. People working in marketing need …
Do you think you know what marketing is all about? Read More
SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …
CEOs are holding marketers accountable Read More
SUMMARY: Marketing encompasses many skills, but knowledge about digital marketing or advertising is not going to lead to success. Marketing people need to ensure that everyone within the organization understands …
Four skills all marketers must have to succeed Read More
KEY THOUGHTS: The CMO Council has published a report based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead …
The failure of CMO leadership Read More
SUMMARY: When a company loses a great employee, it causes the other employees to have a reason for pause, thinking, “Why would that person leave the organization, and why would …
Don’t lose great marketing talent Read More
IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their …
Companies are forgetting the one important aspect of a great brand Read More
A Washington Post analysis found 45 of the 50 biggest U.S. companies turned a profit since March. The majority of firms cut staff and gave the bulk of profits to …
Profits matter, employees don’t Read More
SUMMARY: The better you treat your employees, the better they treat your customers. If your brand is doing well it’s time to say thank you to your employees in a …
It’s time for brands to reward employees Read More