However beautiful the strategy, you should occasionally look at the results.
SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …
Read More
SUMMARY: The biggest problem in marketing is the lack of talent. To be good in marketing, learn how to listen and think like a consumer. People working in marketing need …
Read More
SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …
Read More
SUMMARY: Marketing encompasses many skills, but knowledge about digital marketing or advertising is not going to lead to success. Marketing people need to ensure that everyone within the organization understands …
Read More
KEY THOUGHTS: The CMO Council has published a report based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead …
Read More
SUMMARY: When a company loses a great employee, it causes the other employees to have a reason for pause, thinking, “Why would that person leave the organization, and why would …
Read More
IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their …
Read More
A Washington Post analysis found 45 of the 50 biggest U.S. companies turned a profit since March. The majority of firms cut staff and gave the bulk of profits to …
Read More
SUMMARY: The better you treat your employees, the better they treat your customers. If your brand is doing well it’s time to say thank you to your employees in a …
Read More
QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies …
Read More