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June 24, 2022

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Working in marketing

Your brand can’t stay relevant without innovation

November 14, 2021November 14, 2021 - by richmeyer - 4 Comments.

 Customers are no longer buying what the brand is perceived to make. New categories or subcategories emerge as competitors’ innovations create “must haves.” This dynamic can happen even if the …

Your brand can’t stay relevant without innovation Your brand can’t stay relevant without innovation Read More
Branding / Consumers & consumer behavior / Working in marketing

Marketing is an expense, not an investment. Why it’s time to get back to basics

July 25, 2021July 25, 2021 - by richmeyer - Leave a Comment

SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …

Marketing is an expense, not an investment. Why it’s time to get back to basics Marketing is an expense, not an investment. Why it’s time to get back to basics Read More
Working in marketing

Do you think you know what marketing is all about?

July 21, 2021July 21, 2021 - by richmeyer - Leave a Comment

SUMMARY: The biggest problem in marketing is the lack of talent. To be good in marketing, learn how to listen and think like a consumer. People working in marketing need …

Do you think you know what marketing is all about? Do you think you know what marketing is all about? Read More
Analytics / Working in marketing

CEOs are holding marketers accountable

July 16, 2021July 16, 2021 - by richmeyer - Leave a Comment

SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …

CEOs are holding marketers accountable CEOs are holding marketers accountable Read More
Working in marketing

Four skills all marketers must have to succeed

June 23, 2021June 23, 2021 - by richmeyer - Leave a Comment

SUMMARY: Marketing encompasses many skills, but knowledge about digital marketing or advertising is not going to lead to success. Marketing people need to ensure that everyone within the organization understands …

Four skills all marketers must have to succeed Four skills all marketers must have to succeed Read More
Article/Report Summary / Working in marketing

The failure of CMO leadership

April 10, 2021April 10, 2021 - by richmeyer - Leave a Comment

KEY THOUGHTS: The CMO Council has published a report based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead …

The failure of CMO leadership The failure of CMO leadership Read More
Working in marketing

Don’t lose great marketing talent

March 6, 2021March 6, 2021 - by richmeyer - Leave a Comment

SUMMARY: When a company loses a great employee, it causes the other employees to have a reason for pause, thinking, “Why would that person leave the organization, and why would …

Don’t lose great marketing talent Don’t lose great marketing talent Read More
Commentary / Managing Today / Working in marketing

Companies are forgetting the one important aspect of a great brand

January 7, 2021January 7, 2021 - by richmeyer - Leave a Comment

IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their …

Companies are forgetting the one important aspect of a great brand Companies are forgetting the one important aspect of a great brand Read More
Working in marketing

Profits matter, employees don’t

December 27, 2020December 27, 2020 - by richmeyer - Leave a Comment

A Washington Post analysis found 45 of the 50 biggest U.S. companies turned a profit since March. The majority of firms cut staff and gave the bulk of profits to …

Profits matter, employees don’t Profits matter, employees don’t Read More
Commentary / Working in marketing

It’s time for brands to reward employees

December 12, 2020December 12, 2020 - by richmeyer - Leave a Comment

SUMMARY: The better you treat your employees, the better they treat your customers. If your brand is doing well it’s time to say thank you to your employees in a …

It’s time for brands to reward employees It’s time for brands to reward employees Read More

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