However beautiful the strategy, you should occasionally look at the results.
McKinsey’s 2025 global AI survey found that among organizations using AI in marketing and sales, 67% reported revenue increases in those business units. Ten percent reported increases greater than 10%. (McKinsey & …
A Marketing Executive’s Guide to Integrating AI Read More
An MBA used to be the gold standard—a golden ticket that virtually guaranteed a six-figure salary jump, a shiny new title, and an instant, elite professional network. But if you …
Why an MBA is no longer desirable to employers anymore Read More
Empathy gets tossed around boardrooms like a soft, fluffy buzzword—a “nice-to-have” trait for corporate social responsibility decks or HR initiatives. But strip away the fluff and look at what actually …
Marketers’ best skill may be empathy Read More
A dangerous idea is spreading through corporate boardrooms: if AI can write copy, analyze data, build presentations, develop personas, generate creative, and recommend media investments, maybe companies don’t need as …
Why AI Can’t Replace Strategic Marketers Read More
Every few weeks, another breathless headline warns that artificial intelligence is coming for marketing jobs. The headlines are wrong. AI is not replacing marketers. It is replacing the work too …
AI Isn’t Replacing Marketers. It’s Exposing Them. Read More
Close your eyes and picture flight school with a teacher who’s never been in an actual plane. Imagine learning surgery from someone who has never dissected a human being. Crazy, …
Stop Letting People Who’ve Never Marketed Teach Marketing Read More
When a campaign bombs or a brand feels soul-crushingly boring, the internet is quick to point the finger: “Who approved this? Fire the marketing team.” It’s easy to blame bad marketing …
The Scapegoat in the Cubicle: How Much Bad Marketing is Actually the Marketer’s Fault? Read More
Marketing loves to talk about inclusion. But when it comes to age, the industry can be frustratingly quiet. We mock recruiters who use biased language in job descriptions. We insist …
Marketing Has an Ageism Problem—and an Inexperience Problem Read More
The challenge is that traditional product launches rely heavily on historical data and educated assumptions. Today’s consumers, however, change preferences faster than ever. Artificial intelligence (AI) is transforming the way …
How To Harness AI for Smarter Consumer Product Launches Read More
Consumer packaged goods marketing has never been more measurable—or more complex. Today’s CMO has access to an overwhelming amount of data, but more data doesn’t necessarily lead to better decisions. …
What are the 5 Essential Metrics for CPG Marketing Success Read More