However beautiful the strategy, you should occasionally look at the results.
Matrix organizations can slow decision-making processes due to complex and overlapping reporting structures. In a matrix organization, employees often have dual reporting lines, reporting to a functional manager (based on …
Matrix organizations kill marketing Read More
The Wall Street Journal reported yesterday that white-collar job seekers feel whiplash after years of breakneck hiring during the Covid-19 pandemic. Federal data show that job postings from real estate …
The Art of Finding Diamonds: Unveiling the Slow and Challenging Journey of Hiring Exceptional Marketing Talent Read More
Marketing encompasses several skills to be successful. Perhaps the most important is being able to listen to what your customers say about your product and brand and developing actionable insights, …
What skills make a good marketer? Read More
Changing a company culture of back-to-back meetings requires a concerted effort and a focus on improving productivity, collaboration, and employee well-being. Here are some steps that can help facilitate this …
How to adapt your organization away from meetings Read More
80% of CEOs don’t trust or are unimpressed with their CMOs. (In comparison, just 10% of the same CEOs feel that way about their CFOs and CIOs.) CMOs also sense …
Ten traits of Good CMOs Read More
It’s time to admit that there is a massive gap in marketing talent, and it’s getting worse. Olive oil in coffee and cereal for bedtime? These are just some of …
Time to admit there is a crisis in marketing talent Read More
SUMMARY: Employees are not happy, and work will pay the price. 80% of people who quit their roles in search of greener pastures regretted the move, and the vast majority …
Brands have a bigger problem than fickle consumers Read More
Despite recent massive layoffs at high-profile companies and fears of a global recession, about 61% of American workers are thinking about quitting in 2023, per LinkedIn, which conducted a survey …
Your employees are your brand, but they want to quit Read More
Marketing is NOT science; it’s an art, and art is in the eyes of the beholder. The most significant gap in marketing skills is understanding what data tells them and …
The most essential skill for any marketer Read More
Customers are no longer buying what the brand is perceived to make. New categories or subcategories emerge as competitors’ innovations create “must haves.” This dynamic can happen even if the …
Your brand can’t stay relevant without innovation Read More