Here’s the truth about your data
Data. There’s a vast issue over who owns your data and what they’re doing with it, but we don’t understand what data is being collected and how it’s being used. …
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The truth about digital marketing
Articles on digital marketing are all over the internet. However, the reality is that hundreds of millions of dollars still are wanted on fraud and ignorance of how and when …
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Advertising / Commentary / Contrarian point of view / Digital Marketing Trends / Facebook / Online branding & marketing
Are marketer’s this stupid?
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
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The media has ceased being essential reading
SUMMARY: Ironically, more and more media portals want to put their content behind a paywall when it’s become worthless. CNN used to be a trusted source for news now; they …
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Apple’s primary goal is making money at the cost of innovation
SUMMARY: Apple was once thought to be an innovative company with new and exciting products. Unfortunately, that’s in the past. Today Apple is run by a former logistics manager who …
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Marketing 5.0? Never let your customers become just data
THOUGHT: Marketing 5.0 by Kotler provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior in the last decade. I would …
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It’s time to reign Facebook in
KEY POINTS: Facebook likes comments and shares of articles from news outlets that regularly publish falsehoods and misleading content roughly tripled from the third quarter of 2016 to the third …
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Marketers’ losing CEOs with social media marketing
WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …
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Are marketers really this stupid?
QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the …
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Marketing hasn’t really changed that much
IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they …
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