However beautiful the strategy, you should occasionally look at the results.
WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting …
Programmatic ad fails, again Read More
WHAT”S HAPPENING? Three-quarters of U.S. adults say they ‘tune out’ digital ads due to the increased amount of time they’ve been spending on computers, mobile devices, and TV sets, according …
Consumers tuning out digital ads Read More
SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends …
Pivot marketing Read More
SUMMARY: Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards.” Democrats and Republicans are both calling for new legislation …
It’s time for brands to boycott Facebook Read More
SUMMARY: (Washington Post) Many companies operate in a “conscious capitalism” model, where they strive to balance social responsibility with financial success. Rather than solely focusing on taste, they also promote …
Conscious capitalism in CPG? Ten food retailer trends Read More
While research indicates that more CPG marketers are allocating more money to digital a lot of that money is going to be wasted. Digital marketing is not a bunch of …
Digital shortfalls for brands Read More
QUICK READ: MBA schools are ending programs because students can’t afford them and they don’t add value in today’s business environment. Is an MBA worth it?
Is an MBA worth it? Read More