However beautiful the strategy, you should occasionally look at the results.
Digital marketing is a powerful tool that can help businesses achieve their goals. However, it is essential to track your progress and measure the return on investment (ROI) of your campaigns. This will …
The Best Ways to Measure ROI for Digital Marketing Read More
SEO is a complex and ever-changing field. However, by following the latest SEO best practices, businesses can improve their website’s visibility in search results and increase their chances of attracting …
SEO is changing: What you need to know Read More
The use of online ad blockers has been on the rise in recent years, as more and more people become frustrated with the intrusive and often malicious nature of online …
Defending Your Digital Space: The Rise and Impact of Online Ad Blockers Read More
Whether a company is better off having an in-house digital marketing team or using an outside agency depends on a number of factors, including the company’s size, budget, and needs. …
In-House Digital Marketing vs. Outsourced Digital Marketing: Which is Right for Your Business? Read More
Online ad fraud is a significant issue. Most ad fraud falls into three buckets — fraudulent audiences, websites, or clicks. Ad fraud is one of the largest frauds in the …
Unmasking the Hidden Threat: The Escalating Battle Against Online Ad Fraud” Read More
Excellent digital marketing is an art, not a science, of reviewing analytics. Outstanding digital marketers excel because they understand how to think like an online consumer, can look at numbers …
What makes an outstanding digital marketer? Read More
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
Are marketer’s this stupid? Read More
SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …
The online ad market is ready to implode Read More
SKIMMERS SUMMARY: Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web …
Measuring online ads: Ditch CTR and Programmatic Read More
QUICK READ: According to the Ad Contrarian “the ISBA found that only 12% of ad dollars tossed into the programmatic were traceable end-to-end. With over $300 billion invested annually in …
Programmatic ads are ripping you off Read More