However beautiful the strategy, you should occasionally look at the results.
The use of online ad blockers has been on the rise in recent years, as more and more people become frustrated with the intrusive and often malicious nature of online …
Defending Your Digital Space: The Rise and Impact of Online Ad Blockers Read More
Whether a company is better off having an in-house digital marketing team or using an outside agency depends on a number of factors, including the company’s size, budget, and needs. …
In-House Digital Marketing vs. Outsourced Digital Marketing: Which is Right for Your Business? Read More
Online ad fraud is a significant issue. Most ad fraud falls into three buckets — fraudulent audiences, websites, or clicks. Ad fraud is one of the largest frauds in the …
Unmasking the Hidden Threat: The Escalating Battle Against Online Ad Fraud” Read More
Excellent digital marketing is an art, not a science, of reviewing analytics. Outstanding digital marketers excel because they understand how to think like an online consumer, can look at numbers …
What makes an outstanding digital marketer? Read More
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
Are marketer’s this stupid? Read More
SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …
The online ad market is ready to implode Read More
SKIMMERS SUMMARY: Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web …
Measuring online ads: Ditch CTR and Programmatic Read More
QUICK READ: According to the Ad Contrarian “the ISBA found that only 12% of ad dollars tossed into the programmatic were traceable end-to-end. With over $300 billion invested annually in …
Programmatic ads are ripping you off Read More
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
The importance of your branded website design Read More
IN SHORT: Companies are already starting to inform employees that they will be working from home all year and may not return to the office until 2022. This will negatively …
2021 is going to present unique branding challenges Read More