In-House Digital Marketing vs. Outsourced Digital Marketing: Which is Right for Your Business?

Whether a company is better off having an in-house digital marketing team or using an outside agency depends on a number of factors, including the company’s size, budget, and needs. Inside digital marketing teams understand the brand’s marketing and company culture better than outside agencies but there are pro’s and con’s to each choice.

Here is a comparison of the pros and cons of each approach:

In-house digital marketing


  • Greater control over marketing strategy and execution
  • Ability to build a team with deep expertise in the company’s specific industry
  • Ability to keep marketing data confidential
  • Potential cost savings


  • Can be expensive to hire and train a team of in-house marketers
  • May not have the same level of expertise as a specialized agency
  • Can be difficult to find and retain top talent
  • May not have the same level of creativity and innovation as an agency

Outsourced digital marketing


  • Access to a team of experts with deep knowledge of digital marketing
  • Ability to tap into the latest trends and technologies
  • Reduced risk of hiring and training staff
  • Potential cost savings


  • Loss of control over marketing strategy and execution
  • May not be able to keep marketing data confidential
  • May not be as responsive to the company’s needs
  • Can be more expensive than in-house marketing

Ultimately, the best approach for a company will depend on its individual circumstances. If the company has the budget and resources to hire an in-house team, it may be the best option for long-term success. However, if the company is looking for a more cost-effective solution or needs access to specialized expertise, an outside agency may be a better choice.

Here are some additional factors to consider when making a decision:

  • The size of the company: A larger company with a more complex marketing strategy may benefit from having an in-house team. A smaller company with less complex needs may be able to get by with outsourcing its marketing.

  • The budget: Hiring an in-house team can be expensive, especially if the company needs to hire a team of experienced marketers. Outsourcing can be a more cost-effective option, but it’s important to factor in the cost of the agency’s fees.

  • The needs of the company: If the company needs access to specialized expertise, such as social media marketing or search engine optimization, an outside agency may be a better option. If the company has a specific marketing strategy in mind, it may be better to hire an in-house team that can execute that strategy.

Once you’ve considered all of these factors, you can make an informed decision about whether to hire an in-house team or outsource your digital marketing.

About richmeyer

Rich is a passionate marketer who is able to quickly understand what turns a prospect into a customer. He challenges the status quo and always asks "what can we do better"? He knows how to take analytics and turn them into opportunities and he is a great communicator.

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