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March 22, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Managing Today

Article/Report Summary / Brand Fail / Commentary / Managing Today / Working in marketing

Brands have a bigger problem than fickle consumers

February 10, 2023February 10, 2023 - by richmeyer - Leave a Comment

SUMMARY: Employees are not happy, and work will pay the price. 80% of people who quit their roles in search of greener pastures regretted the move, and the vast majority …

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Commentary / Managing Today / Working in marketing

Companies are forgetting the one important aspect of a great brand

January 7, 2021January 7, 2021 - by richmeyer - Leave a Comment

IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their …

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Commentary / eCommerce / Managing Today

eCommerce Rules

February 16, 2020February 16, 2020 - by richmeyer - Leave a Comment

QUICK READ: Amazon.com has the bar for customer service when it comes to online sales. Retailers who sell primarily online cannot afford to be closed on Sundays and holidays and …

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Managing Today

Why don’t more brands participate in grass roots marketing?

April 30, 2017 - by richmeyer - Leave a Comment

Consumers are tired of being bombarded with marketing messages on and offline so why aren’t more brands reaching out to consumers via grass roots marketing efforts?

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Managing Today

The false promise of team building

September 18, 2016 - by richmeyer - Leave a Comment

One of the biggest ways to waste time is the perpetual team building events that companies feel is essential to improve marketing departments.  The idea that you can take a …

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