IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their employees and treat them better than customers.
QUICK READ: Amazon.com has the bar for customer service when it comes to online sales. Retailers who sell primarily online cannot afford to be closed on Sundays and holidays and customer service people have to be available during normal business hours to answer customers’ questions.
Consumers are tired of being bombarded with marketing messages on and offline so why aren’t more brands reaching out to consumers via grass roots marketing efforts?
One of the biggest ways to waste time is the perpetual team building events that companies feel is essential to improve marketing departments. The idea that you can take a bunch of individuals for a 4 or 8 hour event to build a more cohesive team is myopic.