However beautiful the strategy, you should occasionally look at the results.
Brands hire agencies to do work for them, but something needs to be fixed when an agency constantly requires follow-up and hand-holding. Agencies should have the experience and the people …
When it’s time to fire your agency Read More
80% of CEOs don’t trust or are unimpressed with their CMOs. (In comparison, just 10% of the same CEOs feel that way about their CFOs and CIOs.) CMOs also sense …
Ten traits of Good CMOs Read More
SUMMARY: Employees are not happy, and work will pay the price. 80% of people who quit their roles in search of greener pastures regretted the move, and the vast majority …
Brands have a bigger problem than fickle consumers Read More
IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their …
Companies are forgetting the one important aspect of a great brand Read More
QUICK READ: Amazon.com has the bar for customer service when it comes to online sales. Retailers who sell primarily online cannot afford to be closed on Sundays and holidays and …
eCommerce Rules Read MoreConsumers are tired of being bombarded with marketing messages on and offline so why aren’t more brands reaching out to consumers via grass roots marketing efforts?
Why don’t more brands participate in grass roots marketing? Read MoreOne of the biggest ways to waste time is the perpetual team building events that companies feel is essential to improve marketing departments. The idea that you can take a …
The false promise of team building Read More