However beautiful the strategy, you should occasionally look at the results.
IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their …
Companies are forgetting the one important aspect of a great brand Read More
QUICK READ: Amazon.com has the bar for customer service when it comes to online sales. Retailers who sell primarily online cannot afford to be closed on Sundays and holidays and …
eCommerce Rules Read More
Consumers are tired of being bombarded with marketing messages on and offline so why aren’t more brands reaching out to consumers via grass roots marketing efforts?
Why don’t more brands participate in grass roots marketing? Read MoreOne of the biggest ways to waste time is the perpetual team building events that companies feel is essential to improve marketing departments. The idea that you can take a …
The false promise of team building Read More