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Category Archive: Managing Today

Companies are forgetting the one important aspect of a great brand

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IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their employees and treat them better than customers.

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Companies are forgetting the one important aspect of a great brand
Posted on January 7, 2021January 7, 2021 CommentaryManaging TodayWorking in marketing

eCommerce Rules

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QUICK READ: Amazon.com has the bar for customer service when it comes to online sales. Retailers who sell primarily online cannot afford to be closed on Sundays and holidays and customer service people have to be available during normal business hours to answer customers’ questions.

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eCommerce Rules
Posted on February 16, 2020February 16, 2020 CommentaryeCommerceManaging Today

Why don’t more brands participate in grass roots marketing?


Consumers are tired of being bombarded with marketing messages on and offline so why aren’t more brands reaching out to consumers via grass roots marketing efforts?

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Posted on April 30, 2017 Managing Today

The false promise of team building

team-building-activities-redbooth-v2One of the biggest ways to waste time is the perpetual team building events that companies feel is essential to improve marketing departments.  The idea that you can take a bunch of individuals for a 4 or 8 hour event to build a more cohesive team is myopic.

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Posted on September 18, 2016 Managing Today
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