Skip to content
February 8, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

  • Home
  • Quotes on Marketing
  • About Me
Main Menu

Digital Marketing Trends

Brand Fail / Commentary / Digital Marketing Trends

Are branded websites embarrassing?

January 28, 2023January 28, 2023 - by richmeyer - Leave a Comment

How bad are branded websites? 48% of marketers say their website had recently embarrassed them in front of a customer or key stakeholder. But does a website solve ROI issues? …

Are branded websites embarrassing? Read More
Analytics / Book Excerpt and Review / Digital Marketing Trends / Social Media

Is online advertising a massive scam?

October 11, 2022October 11, 2022 - by richmeyer - Leave a Comment

Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …

Is online advertising a massive scam? Read More
Advertising / Commentary / Contrarian point of view / Digital Marketing Trends / Facebook / Online branding & marketing

Are marketer’s this stupid?

May 24, 2022May 24, 2022 - by richmeyer - Leave a Comment

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

Are marketer’s this stupid? Read More
Advertising / Digital Marketing Trends

Google’s dominance is often hidden

March 13, 2022March 13, 2022 - by richmeyer - Leave a Comment

Google has won the search engine wars, but what Google shows people is not often based on what they are looking for; instead, it’s based on what Google wants you …

Google’s dominance is often hidden Read More
Advertising / Digital Marketing Trends / Social Media

Is Instagram right for your brand?

January 13, 2022January 13, 2022 - by richmeyer - Leave a Comment

There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …

Is Instagram right for your brand? Read More
Advertising / Digital Marketing Trends / eCommerce / ROI

eMail purchases at least three times that of social media

October 29, 2021October 29, 2021 - by richmeyer - 1 Comment

 SUMMARY: 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of …

eMail purchases at least three times that of social media Read More
Digital Marketing Trends / Facebook / Online branding & marketing

The online ad market is ready to implode

June 19, 2021June 19, 2021 - by richmeyer - Leave a Comment

SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …

The online ad market is ready to implode Read More
Digital Marketing Trends / Online branding & marketing

Measuring online ads: Ditch CTR and Programmatic

June 17, 2021June 17, 2021 - by richmeyer - Leave a Comment

SKIMMERS SUMMARY: Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web …

Measuring online ads: Ditch CTR and Programmatic Read More
Consumers & consumer behavior / Digital Marketing Trends / Product Marketing

Subscription Marketing

June 10, 2021June 10, 2021 - by richmeyer - Leave a Comment

QUICK POINTS: UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now. Subscriptions …

Subscription Marketing Read More
Content / Digital Marketing Trends

Publishers don’t get it

March 18, 2021March 18, 2021 - by richmeyer - Leave a Comment

SUMMARY: More and more media sites require paid subscriptions to read stories, but if they really want to increase paid readership, they need to ensure that their content is worth …

Publishers don’t get it Read More

Posts navigation

1 2 … 5 Next
Copyright © 2023 New Media and Marketing.
Powered by WordPress and HitMag.