SUMMARY: More and more media sites require paid subscriptions to read stories, but if they really want to increase paid readership, they need to ensure that their content is worth paying for.
SUMMARY: According to Celtra “a creative management platform is a cloud-based tool for brands and publishers to produce, distribute and measure their digital creatives” With more and more brands ditching their agencies a CMP might be right for you.
WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting misinformation about the vaccine and COVID over the past year. Programmatic continues to fail brands.
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. Today, that’s not an accurate picture of what’s happening online.
WHAT”S HAPPENING? Three-quarters of U.S. adults say they ‘tune out’ digital ads due to the increased amount of time they’ve been spending on computers, mobile devices, and TV sets, according to findings of a Harris Poll. This comes at a time when more brands are increasing digital ad budgets.
SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.
SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos aimed at simplifying e-commerce for the uninitiated.
SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local businesses in 2020 – up from 81% in 2019. Nearly nine out of ten (89 percent) consumers worldwide make the effort to read reviews before buying products (Trustpilot, 2020). Consumer reviews can make or break your product/brand.