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October 1, 2023

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Commentary / Digital Marketing Trends / Working in marketing

Revolutionizing Brand Marketing: The Power of AI

September 12, 2023September 12, 2023 - by richmeyer - Leave a Comment

In today’s hyper-competitive business landscape, brand marketing has evolved into a dynamic and data-driven field. To stand out in the crowd and connect with consumers, brands must harness the power …

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Advertising / Commentary / Digital Marketing Trends

Internet Advertising in an Age of Ad Fraud and Privacy Concerns

June 11, 2023June 11, 2023 - by richmeyer - Leave a Comment

The internet has revolutionized the way we live, work, and communicate. It has also changed the way businesses advertise their products and services. Previously, companies relied on traditional advertising methods …

Internet Advertising in an Age of Ad Fraud and Privacy Concerns Read More
Commentary / Contrarian point of view / Digital Marketing Trends / Integrated Marketing / Online branding & marketing

What makes an outstanding digital marketer?

March 25, 2023March 25, 2023 - by richmeyer - Leave a Comment

Excellent digital marketing is an art, not a science, of reviewing analytics. Outstanding digital marketers excel because they understand how to think like an online consumer, can look at numbers …

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Article/Report Summary / Brand Fail / Commentary / Contrarian point of view / Digital Marketing Trends

The Sick Truth: Anyway You Look at It, Google Is Sinking

February 17, 2023February 17, 2023 - by richmeyer - Leave a Comment

Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, …

The Sick Truth: Anyway You Look at It, Google Is Sinking Read More
Advertising / Article/Report Summary / Commentary / Contrarian point of view / Digital Marketing Trends

Is digital advertising dead?

February 15, 2023February 15, 2023 - by richmeyer - 1 Comment

SUMMARY: Fast Company said digital advertising is not dead. That’s not true, but it is on life support. “The most prominent factor is the backlash against the current data-centric advertising …

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Brand Fail / Commentary / Digital Marketing Trends

Are branded websites embarrassing?

January 28, 2023January 28, 2023 - by richmeyer - Leave a Comment

How bad are branded websites? 48% of marketers say their website had recently embarrassed them in front of a customer or key stakeholder. But does a website solve ROI issues? …

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Analytics / Book Excerpt and Review / Digital Marketing Trends / Social Media

Is online advertising a massive scam?

October 11, 2022October 11, 2022 - by richmeyer - Leave a Comment

Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …

Is online advertising a massive scam? Read More
Advertising / Commentary / Contrarian point of view / Digital Marketing Trends / Facebook / Online branding & marketing

Are marketer’s this stupid?

May 24, 2022May 24, 2022 - by richmeyer - Leave a Comment

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

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Advertising / Digital Marketing Trends

Google’s dominance is often hidden

March 13, 2022March 13, 2022 - by richmeyer - Leave a Comment

Google has won the search engine wars, but what Google shows people is not often based on what they are looking for; instead, it’s based on what Google wants you …

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Advertising / Digital Marketing Trends / Social Media

Is Instagram right for your brand?

January 13, 2022January 13, 2022 - by richmeyer - Leave a Comment

There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …

Is Instagram right for your brand? Read More

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