However beautiful the strategy, you should occasionally look at the results.
Millions of visitors come to websites every day to do simple things. Make a doctor’s appointment. Pay a bill. Learn about a product. Find an answer to a question. The …
Why Are So Many Websites Poorly Designed? Read More
Consumers are increasingly asking AI assistants—not search engines—what to buy, where to eat, which software to use, and how to solve problems. Instead of clicking through ten blue links, they’re …
The New Marketing Playbook: If AI Can’t Find Your Brand, Neither Will Your Customers Read More
The relationship between publishers and readers has become increasingly adversarial, and nowhere is that more obvious than the growing number of websites that block access when they detect an ad …
It’s Their Internet, Not Yours: Publishers Need to Stop Blocking Readers Who Use Ad Blockers Read More
Most homepage redesigns fail for a simple reason: they’re based on opinions instead of evidence. The CEO wants a bigger hero image. Marketing wants a new headline. Product wants more …
Stop Redesigning Your Homepage. Start Testing It. Read More
For many years, the global marketing industry has consistently viewed internet influencers as the future of the advertising sector, with major brands worldwide investing a cumulative tens of billions of …
The Evolving Landscape of Influencer Marketing Read More
For years, digital marketers have been obsessed with numbers that look impressive in PowerPoint presentations but often mean very little to the actual business. Likes. Impressions. Followers. Video views. Reach. …
Why Digital Marketers Need to Move Away From Vanity Metrics and Focus on Metrics That Matter Read More
Sure, AI can write code. It can spin up a layout in seconds and build a complete homepage in minutes. And that’s the exact problem. We’re heading toward a sea …
Your Homepage Is Too Important to Outsource to an AI Read More
For years, marketers treated SEO as a technical exercise handled by “the digital team.” That thinking no longer works. Today, search visibility is directly tied to brand credibility, customer acquisition, …
How Important Is SEO for Brands? Read More
There is a false assumption that most brands make: the need for a website. Websites were the primary gateway between brands and consumers. But Today that assumption deserves a serious …
Do All Consumer Product Brands Really Need a Website? Read More
For years, digital marketers have operated under a simple assumption: personalization improves performance. The logic is clean—show people ads tailored to their interests, behaviors, and intent, and they’ll respond. However, …
Do Consumers Actually Like Personalized Ads? And How Marketers Can Improve ROI Online Read More