UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billionit’s estimated to be worth now.
Subscriptions bring in upfront revenue, strengthen relationships with customers and give companies much deeper data on what sells.
The rapid growth of subscriptions has created a host of challenges for the economy, far outpacing the government’s ability to scrutinize aggressive marketing practices and ensure that consumers are being treated fairly.
The typical U.S. consumer now has two to three subscriptions, according to user data from budget app Mint and research by Tien Tzuo.
SUMMARY: According to Celtra “a creative management platform is a cloud-based tool for brands and publishers to produce, distribute and measure their digital creatives” With more and more brands ditching their agencies a CMP might be right for you.
WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting misinformation about the vaccine and COVID over the past year. Programmatic continues to fail brands.
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. Today, that’s not an accurate picture of what’s happening online.
WHAT”S HAPPENING? Three-quarters of U.S. adults say they ‘tune out’ digital ads due to the increased amount of time they’ve been spending on computers, mobile devices, and TV sets, according to findings of a Harris Poll. This comes at a time when more brands are increasing digital ad budgets.
SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos aimed at simplifying e-commerce for the uninitiated.