However beautiful the strategy, you should occasionally look at the results.
In today’s hyper-competitive business landscape, brand marketing has evolved into a dynamic and data-driven field. To stand out in the crowd and connect with consumers, brands must harness the power …
Revolutionizing Brand Marketing: The Power of AI Read More
The internet has revolutionized the way we live, work, and communicate. It has also changed the way businesses advertise their products and services. Previously, companies relied on traditional advertising methods …
Internet Advertising in an Age of Ad Fraud and Privacy Concerns Read More
Excellent digital marketing is an art, not a science, of reviewing analytics. Outstanding digital marketers excel because they understand how to think like an online consumer, can look at numbers …
What makes an outstanding digital marketer? Read More
Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, …
The Sick Truth: Anyway You Look at It, Google Is Sinking Read More
SUMMARY: Fast Company said digital advertising is not dead. That’s not true, but it is on life support. “The most prominent factor is the backlash against the current data-centric advertising …
Is digital advertising dead? Read More
How bad are branded websites? 48% of marketers say their website had recently embarrassed them in front of a customer or key stakeholder. But does a website solve ROI issues? …
Are branded websites embarrassing? Read More
Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …
Is online advertising a massive scam? Read More
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
Are marketer’s this stupid? Read More
Google has won the search engine wars, but what Google shows people is not often based on what they are looking for; instead, it’s based on what Google wants you …
Google’s dominance is often hidden Read More
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …
Is Instagram right for your brand? Read More