QUICK POINTS:

  • UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now.
  • Subscriptions bring in upfront revenue, strengthen relationships with customers and give companies much deeper data on what sells.
  • The rapid growth of subscriptions has created a host of challenges for the economy, far outpacing the government’s ability to scrutinize aggressive marketing practices and ensure that consumers are being treated fairly.
  • The typical U.S. consumer now has two to three subscriptions, according to user data from budget app Mint and research by Tien Tzuo.
Subscription Marketing

WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting misinformation about the vaccine and COVID over the past year. Programmatic continues to fail brands.

Programmatic ad fails, again

OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. Today, that’s not an accurate picture of what’s happening online.

The importance of your branded website design