The online ad market is ready to implode
SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …
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Digital Marketing Trends
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Measuring online ads: Ditch CTR and Programmatic
SKIMMERS SUMMARY: Display ads are usually reported to have an overall click rate of about five clicks in ten thousand ads served. If you want to know why the web …
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Subscription Marketing
QUICK POINTS: UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now. Subscriptions …
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Publishers don’t get it
SUMMARY: More and more media sites require paid subscriptions to read stories, but if they really want to increase paid readership, they need to ensure that their content is worth …
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Is a CMP right for your brand?
SUMMARY: According to Celtra “a creative management platform is a cloud-based tool for brands and publishers to produce, distribute and measure their digital creatives” With more and more brands ditching …
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Programmatic ad fails, again
WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting …
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Analytics / Consumers & consumer behavior / Content / Digital Marketing Trends / Online branding & marketing / Website basics
The importance of your branded website design
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
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Consumers tuning out digital ads
WHAT”S HAPPENING? Three-quarters of U.S. adults say they ‘tune out’ digital ads due to the increased amount of time they’ve been spending on computers, mobile devices, and TV sets, according …
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Apple vs. Facebook. Part II
SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.
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Boomers love shopping online
SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos …
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