I have spent a lot of time with clients “cleaning up the mess” left by Hubspot. I’m not a big fan of them an now comes a book from a former employee, Dan Lyons, called “Disrupted: My Misadventure in the Start-Up Bubble” that talks about working at Hubspot and marketers should be aware that some bogus startups can and will drain their budgets with little results.
- AI is not about to go mainstream for consumer marketing.
- The real opportunity is for IT to implement AI for marketers so they can sort through all the data they have to uncover opportunities.
- Even with AI marketers need to ask the “right questions”.
Summary: Facebook weathered the worst of the Cambridge Analytica data storm and actually increased usage, according to figures cited by Goldman Sachs. The #deleteFacebook backlash never really arrived as Millennials are just too much in love with Facebook.
KEY TAKEAWAY: Online ad fraud is rampant and media like radio and newspapers are dismissed far too easily by marketers, who need to open their minds to the real possibilities. Marketers can always justify their media choices and make such a good argument they fool the most critical audience of all – themselves.
According to Pew Internet “Facebook is used by a majority of Americans across a wide range of demographic groups and some 59% of social media users think it would not be hard to give up social media, with 29% indicating it would not be hard at all. Is this true or do we see the basic problem with some research?
According to The Economist “Russia’s alleged manipulation of Facebook users will harm the company. On February 16th special counsel Robert Mueller filed conspiracy and fraud charges against 13 Russians for interfering in America’s 2016 election; Facebook was mentioned no fewer than 35 times as a place where Russian trolls swayed Americans through targeted political advertising and curated posts.” But that maybe the least of its problems.
According to the Times [inlinetweet prefix=”” tweeter=”” suffix=””]”Over the last couple of years, social media has become the preferred vehicle for the rise of consumer activism,[/inlinetweet] turning the everyday purchase of dresses or shoes or, now, renting a car or buying insurance, into a form of protest or demonstration of ideology. Marketing experts say it’s difficult to determine whether calls for boycotts can truly have an impact on a company’s business. Rather, they say, once-angry customers either forget or move on to the next event or debate”.
Social media is a mechanism for capturing, manipulating and consuming attention unlike any other yet they refuse to acknowledge their power and influence over consumers. [inlinetweet prefix=”” tweeter=”” suffix=””] Adults in the US spend about 20 hours on the top three social media apps a month[/inlinetweet]. Overall, Americans touch their smartphones 2,600 times a day with the heaviest users double that. Content is looked at for a few seconds, but Facebook doesn’t care as long as they can be your “daily fix” of likes and comments.