However beautiful the strategy, you should occasionally look at the results.
There is a dangerous trend: overlooking the Baby Boomer generation. Often dismissed as “out of touch” or “technologically inept,” Boomers are frequently left out of marketing strategies in favor of …
Don’t Say “OK, Boomer” to Your Marketing Budget: Why You Can’t Afford to Ignore This Powerful Generation Read More
Remember that once-thriving mall anchor you used to love? The cozy bookstore with knowledgeable staff, or the quirky clothing boutique with unique finds? There’s a chance it met its unfortunate demise at the …
The Flip Side of the Flop: How Private Equity Can Wreck Your Favorite Stores Read More
The idea of a brand without a website may sound counterintuitive. Websites have become synonymous with a brand’s online presence, acting as a virtual storefront and a hub for information. …
Embracing the Unconventional: Not All Brands and Products Need a Website Read More
One undeniable truth stands tall: no matter how stellar your marketing efforts may be, retailers wield significant control over your brand’s sales. As a brand owner or marketer, it’s crucial …
Retailers’ Influence on Brand Sales: The Unavoidable Reality Read More
Building a strong brand identity is essential for success in today’s competitive marketplace, where countless brands vie for consumers’ attention. Companies must understand and prioritize the brand attributes consumers value …
The Key Brand Attributes Consumers Value Most Read More
In business, profit is often regarded as the ultimate measure of success. Companies strive to increase their bottom line year after year, seeking higher profits as a sign of growth …
Are Brands’ Pursuit of Higher Profits a Huge Strategic Mistake? Read More
The media plays a central role in shaping public opinion on a wide range of topics, including the state of the economy. Whether through newspapers, television, radio, or social media, …
The Power of Perception: How Media Shapes Our Economic Outlook Read More
There is no doubt that AI is a powerful technology with the potential to revolutionize many aspects of our lives. However, there is also a lot of hype surrounding AI, …
AI is on the hype wagon Read More
Brands hire agencies to do work for them, but something needs to be fixed when an agency constantly requires follow-up and hand-holding. Agencies should have the experience and the people …
When it’s time to fire your agency Read More
Profits and employees are both critical for the success of a business. However, employees are more important than earnings for brands to succeed. Brands win and have a competitive advantage …
The Employee-Profit Paradox: Why Employees Are More Important Than Profits Read More