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February 2, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Advertising / Analytics / Contrarian point of view / SEO

Is digital marketing broken?

January 23, 2023January 23, 2023 - by richmeyer - Leave a Comment

You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …

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Advertising / Analytics / SEO

Amazon the new search engine for shopping

January 30, 2022January 30, 2022 - by richmeyer - Leave a Comment

Amazon’s. ad business has multiplied over the last few years, topping $30 billion in the trailing 12 months. Meta Platform’s Facebook and Alphabet’s Google have become central to conversations about a digital …

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Digital Marketing Trends / Great Brands / Online branding & marketing / SEO / Website basics

How to develop a great branded website

January 9, 2019January 9, 2019 - by richmeyer - Leave a Comment

SUMMARY: The mistake that most marketing people make when developing a website is that they try too hard to sell at a time when consumers don’t want to be sold.

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