However beautiful the strategy, you should occasionally look at the results.
Despite the alarming reality of changes in online privacy, fully two-thirds of brands surveyed say they don’t plan on adjusting their measurement strategies this year. Even a year’s worth of …
Are brands brain dead when it comes to online ad measurement? Read More
Too much noise and too much data are causing distractions between brands and customers, and a lot of that noise. On top of this, the new buzzword that everyone is …
Data is getting in the way of marketing Read More
Amazon’s. ad business has multiplied over the last few years, topping $30 billion in the trailing 12 months. Meta Platform’s Facebook and Alphabet’s Google have become central to conversations about a digital …
Amazon the new search engine for shopping Read More
SUMMARY: Apple’s decision to change the privacy settings of iPhones caused an estimated $9.85bn of revenues to evaporate in the second half of this year at Snap, Facebook, Twitter and …
Is Apple really costing Facebook billions? Read More
SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …
CEOs are holding marketers accountable Read More
HERE’S WHAT’S UP: 53% of marketers say that “you can never have too much data but unless the data leads to actionable insights that can be tested with your customers and …
Technology is killing marketing Read More
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
The importance of your branded website design Read More
HEY NOW: Budgets are being scrutinized more and more, and too many people see marketing as an unnecessary expense forcing marketers to spend more and more time justifying marketing dollars. …
Marketing Metrics Read More
QUICK READ: With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social …
Internet users rediscover home PC’s Read More
– On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. (Source: Nielsen Norman Group) – The …
Visitors only read 20% of your web page Read More