However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …
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HERE’S WHAT’S UP: 53% of marketers say that “you can never have too much data but unless the data leads to actionable insights that can be tested with your customers and …
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OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
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HEY NOW: Budgets are being scrutinized more and more, and too many people see marketing as an unnecessary expense forcing marketers to spend more and more time justifying marketing dollars. …
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QUICK READ: With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social …
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– On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. (Source: Nielsen Norman Group) – The …
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Nearly 95% of shoppers read online reviews before making a purchase (Spiegel Research Center, 2017) 94% of customers read online reviews (Fan and Fuel, 2016) 93% of local consumers use …
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KEY TAKEAWAY: Research continues to show that management’s biggest concern when it comes to marketing is “where did the money go?”. In other words “what did the money we gave …
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SUMMARY: Media sites like BuzzFeed and the Huffington Post continue to layoff staff. It’s a time when news organizations are losing visitors to their websites which in turn is going …
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SUMMARY: Your homepage is arguably the most important page of your website. It’s estimated that visitors take only 3-5 seconds to decide if they are going to go deeper in …
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