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September 30, 2023

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How Brands Should Be Measuring Content: A Comprehensive Guide

September 21, 2023September 21, 2023 - by richmeyer - Leave a Comment

Content is king. But not all content is created equal. For brands, understanding the impact of their content is paramount to success when there is too much content online. The …

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Advertising / Analytics

Maximizing Your ROI: Best Practices for TV Advertising

September 11, 2023September 11, 2023 - by richmeyer - Leave a Comment

Television advertising has long been a cornerstone of marketing strategies for businesses looking to reach a broad audience. However, with the changing media landscape and the rise of digital marketing, …

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Analytics

Comparing Your Online Metrics with Competitors

July 11, 2023July 11, 2023 - by richmeyer - Leave a Comment

In today’s competitive online landscape, it’s more important than ever to track your website’s performance and compare it to your competitors. By doing so, you can identify areas where you’re …

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Advertising / Analytics / Commentary

Hype and headlines are not research

March 30, 2023March 30, 2023 - by richmeyer - Leave a Comment

Advertising could be one of the casualties of tightening marketing budgets. The average digital marketing spend increased by only 8.8% YoY, a 45% drop from the 15% jump seen last …

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Advertising / Analytics / Contrarian point of view / SEO

Is digital marketing broken?

January 23, 2023January 23, 2023 - by richmeyer - Leave a Comment

You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …

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Analytics / Consumers & consumer behavior / Economy

Should you cut the budget in a recession?

January 16, 2023January 16, 2023 - by richmeyer - Leave a Comment

A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …

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Analytics / Branding / Commentary / Consumers & consumer behavior / Social Media

Your social media manager is an important brand component

October 31, 2022October 31, 2022 - by richmeyer - Leave a Comment

Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …

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Analytics / Book Excerpt and Review / Digital Marketing Trends / Social Media

Is online advertising a massive scam?

October 11, 2022October 11, 2022 - by richmeyer - Leave a Comment

Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …

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Advertising / Analytics

Are brands brain dead when it comes to online ad measurement?

February 18, 2022February 18, 2022 - by richmeyer - Leave a Comment

Despite the alarming reality of changes in online privacy, fully two-thirds of brands surveyed say they don’t plan on adjusting their measurement strategies this year. Even a year’s worth of …

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Analytics / Branding

Data is getting in the way of marketing

February 10, 2022February 10, 2022 - by richmeyer - Leave a Comment

Too much noise and too much data are causing distractions between brands and customers, and a lot of that noise. On top of this, the new buzzword that everyone is …

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