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February 2, 2023

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Advertising / Analytics / Contrarian point of view / SEO

Is digital marketing broken?

January 23, 2023January 23, 2023 - by richmeyer - Leave a Comment

You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …

Is digital marketing broken? Read More
Analytics / Consumers & consumer behavior / Economy

Should you cut the budget in a recession?

January 16, 2023January 16, 2023 - by richmeyer - Leave a Comment

A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …

Should you cut the budget in a recession? Read More
Analytics / Branding / Commentary / Consumers & consumer behavior / Social Media

Your social media manager is an important brand component

October 31, 2022October 31, 2022 - by richmeyer - Leave a Comment

Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …

Your social media manager is an important brand component Read More
Analytics / Book Excerpt and Review / Digital Marketing Trends / Social Media

Is online advertising a massive scam?

October 11, 2022October 11, 2022 - by richmeyer - Leave a Comment

Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …

Is online advertising a massive scam? Read More
Advertising / Analytics

Are brands brain dead when it comes to online ad measurement?

February 18, 2022February 18, 2022 - by richmeyer - Leave a Comment

Despite the alarming reality of changes in online privacy, fully two-thirds of brands surveyed say they don’t plan on adjusting their measurement strategies this year. Even a year’s worth of …

Are brands brain dead when it comes to online ad measurement? Read More
Analytics / Branding

Data is getting in the way of marketing

February 10, 2022February 10, 2022 - by richmeyer - Leave a Comment

Too much noise and too much data are causing distractions between brands and customers, and a lot of that noise. On top of this, the new buzzword that everyone is …

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Advertising / Analytics / SEO

Amazon the new search engine for shopping

January 30, 2022January 30, 2022 - by richmeyer - Leave a Comment

Amazon’s. ad business has multiplied over the last few years, topping $30 billion in the trailing 12 months. Meta Platform’s Facebook and Alphabet’s Google have become central to conversations about a digital …

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Advertising / Analytics / Facebook

Is Apple really costing Facebook billions?

November 7, 2021November 7, 2021 - by richmeyer - Leave a Comment

SUMMARY: Apple’s decision to change the privacy settings of iPhones caused an estimated $9.85bn of revenues to evaporate in the second half of this year at Snap, Facebook, Twitter and …

Is Apple really costing Facebook billions? Read More
Analytics / Working in marketing

CEOs are holding marketers accountable

July 16, 2021July 16, 2021 - by richmeyer - Leave a Comment

SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …

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Analytics

Technology is killing marketing

April 14, 2021April 14, 2021 - by richmeyer - Leave a Comment

HERE’S WHAT’S UP: 53% of marketers say that “you can never have too much data but unless the data leads to actionable insights that can be tested with your customers and …

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