However beautiful the strategy, you should occasionally look at the results.
Content is king. But not all content is created equal. For brands, understanding the impact of their content is paramount to success when there is too much content online. The …
How Brands Should Be Measuring Content: A Comprehensive Guide Read More
Television advertising has long been a cornerstone of marketing strategies for businesses looking to reach a broad audience. However, with the changing media landscape and the rise of digital marketing, …
Maximizing Your ROI: Best Practices for TV Advertising Read More
In today’s competitive online landscape, it’s more important than ever to track your website’s performance and compare it to your competitors. By doing so, you can identify areas where you’re …
Comparing Your Online Metrics with Competitors Read More
Advertising could be one of the casualties of tightening marketing budgets. The average digital marketing spend increased by only 8.8% YoY, a 45% drop from the 15% jump seen last …
Hype and headlines are not research Read More
You’ve seen the statistics regarding online ad fraud. They’re staggering because media agencies and marketers have allowed it to happen. Online ad fraud could be eliminated by having your agency …
Is digital marketing broken? Read More
A recession may be coming, and many brands are cutting marketing budgets. That’s a big mistake. Many research studies confirmed that the best strategy is to continue marketing — and …
Should you cut the budget in a recession? Read More
Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …
Your social media manager is an important brand component Read More
Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …
Is online advertising a massive scam? Read More
Despite the alarming reality of changes in online privacy, fully two-thirds of brands surveyed say they don’t plan on adjusting their measurement strategies this year. Even a year’s worth of …
Are brands brain dead when it comes to online ad measurement? Read More
Too much noise and too much data are causing distractions between brands and customers, and a lot of that noise. On top of this, the new buzzword that everyone is …
Data is getting in the way of marketing Read More