However beautiful the strategy, you should occasionally look at the results.
Layoffs do not solve the underlying problem for brands, which is often an ineffective strategy, a loss of market share, or too little revenue. Releases are terrible, especially when you …
Are layoffs a wrong decision? Read More
SUMMARY: In 2010, as media attention on Millennials reached a fever pitch, psychologists Kali Trzesniewski and M. Brent Donnellan examined surveys of nearly 500,000 high school seniors between 1976 and 2006. …
Are Millennials that different from Boomers? Read More
KEY IDEA: Economic and social/political optimism is at record lows for Millennials. In a survey, they express a strong lack of faith in traditional societal institutions, including mass media, and …
Millennials and Gen Zs are disillusioned Read More
SUMMARY: Millennials make up 25% of the population – 3X the size of Generation X and also larger than baby boomers. They spend $200 billions on an annual basis. However, 84% …
Want to reach Millennials? Do it with video Read More