However beautiful the strategy, you should occasionally look at the results.
QUICK READ: Casper has highlighted the growing power of social media influencers to make or break brands, naming its own online advocates as one of the risk factors facing its …
When your brand relies on influencers Read More
KEY TAKEAWAY: So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so …
Developing A New Brand Is More Than A Cool Logo Read More
IN SUMMARY: In 2018, 244 billion print coupons distributed $497 billion in purchase incentives across 140 billion pages. Looking at digital promotions, there were 8.4 billion print coupons “clipped,” $14 billion in purchase incentives “clipped” and 4.5 billion coupon pages viewed. Source: …
Coupons drove $497 billion in purchases Read MoreThere is a belief that a compelling message and great content, inbound marketing, is going to magically lead to digital marketing success but that is wishful thinking by vendors who …
Is inbound marketing really relevant? Read More