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March 22, 2023

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Digital Marketing Trends

Digital Marketing Trends

The hype around big data

March 30, 2016April 21, 2016 - by richmeyer - 2 Comments.

The hype machine is on high when it comes to big data.  So called analysts, who are actually journalists and have little or no actual marketing experience, are trying to …

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Digital Marketing Trends

The digital challenge for CMO’s

March 28, 2016April 21, 2016 - by richmeyer - Leave a Comment

Tight budgets and the lack of a clear online strategy have marketing executives concerned about losing business in the digital age. Even though companies are investing in their online marketing …

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Advertising / Digital Marketing Trends

How much should you spend on digital marketing?

September 29, 2015 - by richmeyer - Leave a Comment

Leadgenix, a national digital marketing firm, has created the first ever Digital Marketing Budget Calculator to help companies figure out with just 3 quick questions how much they should be …

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Brand Fail / Digital Marketing Trends

The new era of digital marketing

August 17, 2015 - by richmeyer - 1 Comment

All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary.  Above all, what’s needed is less reliance on …

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Digital Marketing Trends

The challenges of digital marketing integration

June 3, 2015June 3, 2015 - by richmeyer - Leave a Comment

If brands readily acknowledge the efficiencies and impact bought by integrating digital marketing, why then is the implementation process so slow? Only 6% of of  respondents thought that their digital …

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Brand Fail / Consumers & consumer behavior / Digital Marketing Trends

Why do so many digital marketers fail?

March 23, 2015October 24, 2022 - by richmeyer - Leave a Comment

I have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their minds) at SXSW, and it’s no wonder there is so much …

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