However beautiful the strategy, you should occasionally look at the results.
Social media is a mechanism for capturing, manipulating and consuming attention unlike any other yet they refuse to acknowledge their power and influence over consumers. [inlinetweet prefix=”” tweeter=”” suffix=””] Adults in …
Social media is like a little dopamine hit Read MoreCPC was up 27% YoY, and did not see the typical decline from Q4 into Q1. In fact, in a lot of cases, CPC has increased since the 2016 holiday …
Search CPC hits all-time high record Read MoreA report from the nonprofit ChangeAdvertising.org [inlinetweet prefix=”” tweeter=”” suffix=””]found that 41 of the top 50 news sites — including The Guardian, CNN, Time and Forbes — embed widgets from …
Content providers don’t understand the Internet Read MoreYou’ve probably read that PC sales continue to decline and the explanation lies in understanding how people are using their PC’s. The op two reasons people go online is to …
PC sales decline:behind the numbers Read More[inlinetweet prefix=”” tweeter=”” suffix=””]More content than ever before is being created, but it’s vastly under-utilized by consumers. [/inlinetweet]Why? The answer is simple. Although we live in a multiconnected device environment, consumers just …
Marketers just don’t get when it comes to content marketing Read MoreForrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands [/inlinetweet]they love, outranking Facebook all the way down at …
Focus on your branded website, not social media Read MoreWhen I meet with clients I am often told “we want to create a great online experience”, however, saying it and actually executing it are two different things. Over the …
How to create a great digital strategy Read MoreThere is a huge gap in marketing talent out there. What is it? The ability to interrupt data and separate the “hype from reality” when it comes to reading marketing …
The biggest gap in marketing people Read MoreAccording to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.” More than 3/4 of all digital …
Mobile growing but PC’s still rule Read MoreThe hype machine is on high when it comes to big data. So called analysts, who are actually journalists and have little or no actual marketing experience, are trying to …
The hype around big data Read More