SUMMARY: Facebook and Twitter face a decade-long reckoning over their role in the US’s political upheaval as well as the spread of false and fake information. Social media platforms have to do a better job balancing innovation with its effects on society.
If you need any more proof that consumers are angry just look at the results of yesterdays election. Even with approval ratings in the toilet the voters sent the same politicans back to Congress. There are lessons to be learned here for marketers and brands.Lesson 1: Never underestimate the “pissed off” public