[inlinetweet prefix=”” tweeter=”” suffix=””]More content than ever before is being created, but it’s vastly under-utilized by consumers. [/inlinetweet]Why? The answer is simple. Although we live in a multiconnected device environment, consumers just don’t have the time to read your content.
Forrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands [/inlinetweet]they love, outranking Facebook all the way down at number five. While their Facebook pages are brimming with exciting, yet unseen content, brand websites may be neglected – at a high cost to community interaction.
When I meet with clients I am often told “we want to create a great online experience”, however, saying it and actually executing it are two different things. Over the course of ten years experience here is my list of how to create a winning digital strategy that delivers on brand/business objectives.
There is a huge gap in marketing talent out there. What is it? The ability to interrupt data and separate the “hype from reality” when it comes to reading marketing articles online.
￼Tight budgets and the lack of a clear online strategy have marketing executives concerned about losing business in the digital age. Even though companies are investing in their online marketing operations, chief marketing officers (CMOs) say there is still too big a gap between the expectations of consumers and the digital manpower they have available to deliver a satisfying online experience. Welcome to digital marketings world of hype that waste hard to come by digital dollars.
Leadgenix, a national digital marketing firm, has created the first ever Digital Marketing Budget Calculator to help companies figure out with just 3 quick questions how much they should be spending on digital marketing. Check it out!