The hype around big data
The hype machine is on high when it comes to big data. So called analysts, who are actually journalists and have little or no actual marketing experience, are trying to …
The hype around big data Read MoreDigital Marketing Trends
The digital challenge for CMO’s
Tight budgets and the lack of a clear online strategy have marketing executives concerned about losing business in the digital age. Even though companies are investing in their online marketing …
The digital challenge for CMO’s Read MoreHow much should you spend on digital marketing?
Leadgenix, a national digital marketing firm, has created the first ever Digital Marketing Budget Calculator to help companies figure out with just 3 quick questions how much they should be …
How much should you spend on digital marketing? Read MoreThe new era of digital marketing
All marketing organizations evolve over time. Whether that change is successful in the long run depends on whether it’s planned or reactionary. Above all, what’s needed is less reliance on …
The new era of digital marketing Read MoreThe challenges of digital marketing integration
If brands readily acknowledge the efficiencies and impact bought by integrating digital marketing, why then is the implementation process so slow? Only 6% of of respondents thought that their digital …
The challenges of digital marketing integration Read MoreWhy do so many digital marketers fail?
I have just been reading some of the summaries from the latest gathering of digital marketing “stars” (in their minds) at SXSW, and it’s no wonder there is so much …
Why do so many digital marketers fail? Read More