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May 21, 2022

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TikTok exploding in popularity

January 22, 2022January 22, 2022 - by richmeyer - Leave a Comment

With one billion monthly active users, TikTok is in the upper echelon of social media apps. Users feel like they can be themselves on TikTok, which could contribute to its …

TikTok exploding in popularity TikTok exploding in popularity Read More
Advertising / Digital Marketing Trends / Social Media

Is Instagram right for your brand?

January 13, 2022January 13, 2022 - by richmeyer - Leave a Comment

There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …

Is Instagram right for your brand? Is Instagram right for your brand? Read More
Brand Fail / Commentary / Contrarian point of view / Social Media

Facebook, branding, and other marketing lies

October 13, 2021October 13, 2021 - by richmeyer - Leave a Comment

SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …

Facebook, branding, and other marketing lies Facebook, branding, and other marketing lies Read More
Brand Fail / Social Media

Facebook: profits are the only thing that mattered

October 4, 2021October 4, 2021 - by richmeyer - Leave a Comment

SUMMARY: It should not come as any surprise to anyone that Facebook has lied and prioritized engagement over everything else. To Facebook, engagement, primarily based on misinformation, was a ticket …

Facebook: profits are the only thing that mattered Facebook: profits are the only thing that mattered Read More
Social Media

“Facebook is the new cigarettes”

September 18, 2021September 18, 2021 - by richmeyer - Leave a Comment

This week, The Wall Street Journal published a bombshell investigation about how Facebook responds to the flaws in its platform. The four-part report, which is largely based on internal documents, suggests that …

“Facebook is the new cigarettes” “Facebook is the new cigarettes” Read More
Social Media

Facebook continues to lie and misrepresent

September 14, 2021September 14, 2021 - by richmeyer - Leave a Comment

SUMMARY: Facebook apologized, again, for providing misinformation to researchers for their work examining how users interact with posts and links on its platform, the New York Times reported.  Facebook is also home …

Facebook continues to lie and misrepresent Facebook continues to lie and misrepresent Read More
Social Media

Are advertisers ever going to hold Facebook responsible?

August 12, 2021August 12, 2021 - by richmeyer - Leave a Comment

SUMMARY: As long as advertisers throw money at Facebook there will never be an incentive for them to change their irresponsible behavior. Facebook has lied and distorted the truth time …

Are advertisers ever going to hold Facebook responsible? Are advertisers ever going to hold Facebook responsible? Read More
Commentary / Consumers & consumer behavior / Social Media

Social media marketing is dead

July 7, 2021July 7, 2021 - by richmeyer - 1 Comment

SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …

Social media marketing is dead Social media marketing is dead Read More
Branding / Social Media

Most brands are clueless when it comes to social media

May 23, 2021May 23, 2021 - by richmeyer - Leave a Comment

SUMMARY: Stupidity is defined as doing the same thing over and over and expecting different results.  91% of business executives plan to increase their social media budgets over the next …

Most brands are clueless when it comes to social media Most brands are clueless when it comes to social media Read More
Social Media

The battle over social media marketing

May 12, 2021May 12, 2021 - by richmeyer - Leave a Comment

HEY NOW: According to Bango marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets… and don’t even get them started on “impressions” …

The battle over social media marketing The battle over social media marketing Read More

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