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March 27, 2023

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RIP social media

November 10, 2022November 10, 2022 - by richmeyer - Leave a Comment

“Social media is dead. Platforms that came to define” social media,” like Facebook, Instagram, and Twitter, are losing shares and users to newcomers. Facebook has self-destructed as irresponsible spending caught …

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Advertising / Social Media

The beginning of the end for social media?

November 2, 2022November 2, 2022 - by richmeyer - Leave a Comment

A long era of growth in social media advertising has come to an abrupt halt, and Wall Street is noticing. US advertisers are on track to spend $65.3bn on networks …

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Analytics / Branding / Commentary / Consumers & consumer behavior / Social Media

Your social media manager is an important brand component

October 31, 2022October 31, 2022 - by richmeyer - Leave a Comment

Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …

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Social Media

Social media kamikaze

October 25, 2022October 25, 2022 - by richmeyer - Leave a Comment

Almost every investment form calls on Mark Zuckerberg to stop wasting billions on Meta. Some are even calling for his removal, but that won’t happen. Like Tim Cook said, “I’m …

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Analytics / Book Excerpt and Review / Digital Marketing Trends / Social Media

Is online advertising a massive scam?

October 11, 2022October 11, 2022 - by richmeyer - Leave a Comment

Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …

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Branding / Consumers & consumer behavior / Product Marketing / Social Media

How to handle negative product reviews on social media

September 13, 2022September 14, 2022 - by richmeyer - Leave a Comment

Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …

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Advertising / Social Media

TikTok exploding in popularity

January 22, 2022January 22, 2022 - by richmeyer - Leave a Comment

With one billion monthly active users, TikTok is in the upper echelon of social media apps. Users feel like they can be themselves on TikTok, which could contribute to its …

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Advertising / Digital Marketing Trends / Social Media

Is Instagram right for your brand?

January 13, 2022January 13, 2022 - by richmeyer - Leave a Comment

There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …

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Brand Fail / Commentary / Contrarian point of view / Social Media

Facebook, branding, and other marketing lies

October 13, 2021October 13, 2021 - by richmeyer - 1 Comment

SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …

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Brand Fail / Social Media

Facebook: profits are the only thing that mattered

October 4, 2021October 4, 2021 - by richmeyer - Leave a Comment

SUMMARY: It should not come as any surprise to anyone that Facebook has lied and prioritized engagement over everything else. To Facebook, engagement, primarily based on misinformation, was a ticket …

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