However beautiful the strategy, you should occasionally look at the results.
“Social media is dead. Platforms that came to define” social media,” like Facebook, Instagram, and Twitter, are losing shares and users to newcomers. Facebook has self-destructed as irresponsible spending caught …
RIP social media Read More
A long era of growth in social media advertising has come to an abrupt halt, and Wall Street is noticing. US advertisers are on track to spend $65.3bn on networks …
The beginning of the end for social media? Read More
Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …
Your social media manager is an important brand component Read More
Almost every investment form calls on Mark Zuckerberg to stop wasting billions on Meta. Some are even calling for his removal, but that won’t happen. Like Tim Cook said, “I’m …
Social media kamikaze Read More
Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …
Is online advertising a massive scam? Read More
Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …
How to handle negative product reviews on social media Read More
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Users feel like they can be themselves on TikTok, which could contribute to its …
TikTok exploding in popularity Read More
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …
Is Instagram right for your brand? Read More
SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …
Facebook, branding, and other marketing lies Read More
SUMMARY: It should not come as any surprise to anyone that Facebook has lied and prioritized engagement over everything else. To Facebook, engagement, primarily based on misinformation, was a ticket …
Facebook: profits are the only thing that mattered Read More