However beautiful the strategy, you should occasionally look at the results.
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Users feel like they can be themselves on TikTok, which could contribute to its …
TikTok exploding in popularity Read More
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a company. One of the ways that brands on the app share content with …
Is Instagram right for your brand? Read More
SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …
Facebook, branding, and other marketing lies Read More
SUMMARY: It should not come as any surprise to anyone that Facebook has lied and prioritized engagement over everything else. To Facebook, engagement, primarily based on misinformation, was a ticket …
Facebook: profits are the only thing that mattered Read More
This week, The Wall Street Journal published a bombshell investigation about how Facebook responds to the flaws in its platform. The four-part report, which is largely based on internal documents, suggests that …
“Facebook is the new cigarettes” Read More
SUMMARY: Facebook apologized, again, for providing misinformation to researchers for their work examining how users interact with posts and links on its platform, the New York Times reported. Facebook is also home …
Facebook continues to lie and misrepresent Read More
SUMMARY: As long as advertisers throw money at Facebook there will never be an incentive for them to change their irresponsible behavior. Facebook has lied and distorted the truth time …
Are advertisers ever going to hold Facebook responsible? Read More
SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …
Social media marketing is dead Read More
SUMMARY: Stupidity is defined as doing the same thing over and over and expecting different results. 91% of business executives plan to increase their social media budgets over the next …
Most brands are clueless when it comes to social media Read More
HEY NOW: According to Bango marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets… and don’t even get them started on “impressions” …
The battle over social media marketing Read More