However beautiful the strategy, you should occasionally look at the results.
Elon Musk has made headlines since he acquired Twitter for $44 billion in October 2022. However, not all of the attention has been positive. Musk is destroying the Twitter brand …
Elon Musk is Destroying the Twitter Brand Read More
People are getting burned out of social media. A recent study by Hootsuite found that 73% of social media managers feel like they need to be “always on,” and 66% …
People are getting burned out on social media Read More
Influencer marketing is a marketing strategy where brands collaborate with individuals with a large social media following to promote their products or services. Influencers can be anyone from bloggers and …
The Power of Influencer Marketing: How to Get More Customers with Less Effort Read More
Many employers are demanding that their employees return to the office. Allowing employees to work from home can offer several benefits, but it also presents its share of challenges. Here …
Exploring the Pros and Cons of Embracing Remote Work: Benefits and Challenges of Letting Employees Work from Home Read More
“Social media is dead. Platforms that came to define” social media,” like Facebook, Instagram, and Twitter, are losing shares and users to newcomers. Facebook has self-destructed as irresponsible spending caught …
RIP social media Read More
A long era of growth in social media advertising has come to an abrupt halt, and Wall Street is noticing. US advertisers are on track to spend $65.3bn on networks …
The beginning of the end for social media? Read More
Forty-seven percent of social media managers surveyed in a 2020 study said they worked more hours than their colleagues, 57% of social media managers were planning to quit their job …
Your social media manager is an important brand component Read More
Almost every investment form calls on Mark Zuckerberg to stop wasting billions on Meta. Some are even calling for his removal, but that won’t happen. Like Tim Cook said, “I’m …
Social media kamikaze Read More
Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …
Is online advertising a massive scam? Read More
Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …
How to handle negative product reviews on social media Read More