However beautiful the strategy, you should occasionally look at the results.
Something has changed in the relationship between consumers and brands. Spend a little time reading conversations about grocery shopping, restaurants, household products, and everyday purchases, and you’ll quickly spot the …
The Shrinking Trust: How Price Hikes Affect Brand Loyalty Read More
If you felt a little pit in your stomach checking the news on September 16th, you weren’t alone. The Federal Reserve raised its benchmark interest rate by a quarter point, …
Understanding the Fed’s Rate Hike and Its Consequences Read More
Consumer brand websites have been built on one basic assumption for over twenty years. Consumers come to a site, poke around menus, read product pages, search FAQs… and then click …
Why Your Brand Should Implement AI on Product Pages Read More
Consultants are engaged to help clients make better decisions. What happens when the client ignores the advice they are paying you for? Eventually, you reach a point where you must …
When to Walk Away from Bad Consulting Clients Read More
Social media has become one of the world’s largest—and loudest—consumer focus groups. Every day, people publicly discuss products, compare brands, report side effects, complain about customer service, and share the …
Social Media Market Research: Powerful Listening Tool or Misleading Echo Chamber? Read More
According to Bain & Company, the consumer products industry is undergoing a structural reset as multiple disruptive forces converge. Rather than managing through another economic cycle, executives are navigating permanent …
Why 5 Forces Are Reshaping Consumer Behavior and Strategy Read More
Digital marketing has created an obsession with dashboards. Every platform promises more data, more charts, and more metrics. But for brand marketers, the challenge isn’t finding data—it’s knowing which metrics …
Maximize Your Brand’s Impact with Key Analytics Read More
One of the biggest misconceptions in digital marketing is that if you’re monitoring campaign performance in real time, you should be making changes in real time. In reality, that’s one …
Why Real-Time Changes Can Hurt Your Ad Campaigns Read More
Consumer behavior has shifted dramatically over the past year, influenced by various economic factors and changing societal norms. While spending hasn’t stopped entirely, priorities have changed significantly, reflecting a more …
Understanding Today’s Cautious Consumer: Value and Quality First Read More
For years, social media has been treated as a non-negotiable part of doing business. If you weren’t posting daily, chasing trends, and trying to go viral, many marketers would have …
Do Brands Really Need Social Media? Read More