
Are marketer’s this stupid?
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

However beautiful the strategy, you should occasionally look at the results.
TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …
SUMMARY: Apple’s decision to change the privacy settings of iPhones caused an estimated $9.85bn of revenues to evaporate in the second half of this year at Snap, Facebook, Twitter and …
SUMMARY: Consumers, often in polls, say they want responsible brands and brands that share their values, but that’s largely bullshit. How do you, for example, explain Facebook’s repeated lying and …
SUMMARY: President Biden said Facebook is killing people, but that’s only partly true. Facebook’s record of trekking the truth is spotty at best. Facebook repeatedly lied about the reach of …
SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …
KEY POINTS: Facebook likes comments and shares of articles from news outlets that regularly publish falsehoods and misleading content roughly tripled from the third quarter of 2016 to the third …
SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.
WHAT THE?: “Together, we must send a universal, humanistic response to those who claim a right to users’ private information about what should not and will not be tolerated,” Tim …
SUMMARY: Facebook and Twitter face a decade-long reckoning over their role in the US’s political upheaval as well as the spread of false and fake information. Social media platforms have …
SUMMARY: Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in …