SUMMARY: Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in the low double digits over the next five years, according to Cowen’s 9th Annual Ad Outlook report. Most disheartening is the continued use of Facebook and programmatic online ads.

Media buyers predict double-digit online ad spending increases

FACT: It has been projected that U.S. television advertising revenue will total 71 billion U.S. dollars, while by 2022 the forecasts see a modest increase to 74.9 billion U.S. dollars. When it comes to national television advertising – this sector has experienced a relatively upward trend in spending. By 2021, national TV ad spend was set to reach a total of 51.26 billion U.S. dollars, compared to 39.27 billion U.S. dollars a decade earlier. 

<b>TV</b> ads need more accountability