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February 1, 2023

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Advertising / Commentary / Contrarian point of view / Digital Marketing Trends / Facebook / Online branding & marketing

Are marketer’s this stupid?

May 24, 2022May 24, 2022 - by richmeyer - Leave a Comment

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

Are marketer’s this stupid? Read More
Advertising / Analytics / Facebook

Is Apple really costing Facebook billions?

November 7, 2021November 7, 2021 - by richmeyer - Leave a Comment

SUMMARY: Apple’s decision to change the privacy settings of iPhones caused an estimated $9.85bn of revenues to evaporate in the second half of this year at Snap, Facebook, Twitter and …

Is Apple really costing Facebook billions? Read More
Commentary / Facebook

Facebook continually lies and spreads misinformation but users are addicted

August 6, 2021August 6, 2021 - by richmeyer - Leave a Comment

SUMMARY: Consumers, often in polls, say they want responsible brands and brands that share their values, but that’s largely bullshit. How do you, for example, explain Facebook’s repeated lying and …

Facebook continually lies and spreads misinformation but users are addicted Read More
Facebook

Is facebook killing people? The answer is more complicated.

July 18, 2021July 18, 2021 - by richmeyer - Leave a Comment

SUMMARY: President Biden said Facebook is killing people, but that’s only partly true. Facebook’s record of trekking the truth is spotty at best. Facebook repeatedly lied about the reach of …

Is facebook killing people? The answer is more complicated. Read More
Digital Marketing Trends / Facebook / Online branding & marketing

The online ad market is ready to implode

June 19, 2021June 19, 2021 - by richmeyer - Leave a Comment

SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …

The online ad market is ready to implode Read More
Commentary / Contrarian point of view / Facebook

It’s time to reign Facebook in

June 12, 2021June 12, 2021 - by richmeyer - Leave a Comment

KEY POINTS: Facebook likes comments and shares of articles from news outlets that regularly publish falsehoods and misleading content roughly tripled from the third quarter of 2016 to the third …

It’s time to reign Facebook in Read More
Commentary / Digital Marketing Trends / Facebook / Mobile Marketing

Apple vs. Facebook. Part II

January 30, 2021January 30, 2021 - by richmeyer - Leave a Comment

SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.

Apple vs. Facebook. Part II Read More
Advertising / Commentary / Facebook

Its war! Facebook vs. Apple

January 29, 2021January 29, 2021 - by richmeyer - Leave a Comment

WHAT THE?: “Together, we must send a universal, humanistic response to those who claim a right to users’ private information about what should not and will not be tolerated,” Tim …

Its war! Facebook vs. Apple Read More
Commentary / Election / Facebook

Social media is getting too close to the fire

January 17, 2021January 17, 2021 - by richmeyer - Leave a Comment

SUMMARY: Facebook and Twitter face a decade-long reckoning over their role in the US’s political upheaval as well as the spread of false and fake information. Social media platforms have …

Social media is getting too close to the fire Read More
Advertising / Facebook

Media buyers predict double-digit online ad spending increases

January 14, 2021January 14, 2021 - by richmeyer - Leave a Comment

SUMMARY: Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in …

Media buyers predict double-digit online ad spending increases Read More

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