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June 24, 2022

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Advertising / Commentary / Contrarian point of view / Digital Marketing Trends / Facebook / Online branding & marketing

Are marketer’s this stupid?

May 24, 2022May 24, 2022 - by richmeyer - Leave a Comment

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

Are marketer’s this stupid? Are marketer’s this stupid? Read More
Advertising / Analytics / Facebook

Is Apple really costing Facebook billions?

November 7, 2021November 7, 2021 - by richmeyer - Leave a Comment

SUMMARY: Apple’s decision to change the privacy settings of iPhones caused an estimated $9.85bn of revenues to evaporate in the second half of this year at Snap, Facebook, Twitter and …

Is Apple really costing Facebook billions? Is Apple really costing Facebook billions? Read More
Commentary / Facebook

Facebook continually lies and spreads misinformation but users are addicted

August 6, 2021August 6, 2021 - by richmeyer - Leave a Comment

SUMMARY: Consumers, often in polls, say they want responsible brands and brands that share their values, but that’s largely bullshit. How do you, for example, explain Facebook’s repeated lying and …

Facebook continually lies and spreads misinformation but users are addicted Facebook continually lies and spreads misinformation but users are addicted Read More
Facebook

Is facebook killing people? The answer is more complicated.

July 18, 2021July 18, 2021 - by richmeyer - Leave a Comment

SUMMARY: President Biden said Facebook is killing people, but that’s only partly true. Facebook’s record of trekking the truth is spotty at best. Facebook repeatedly lied about the reach of …

Is facebook killing people?  The answer is more complicated. Is facebook killing people? The answer is more complicated. Read More
Digital Marketing Trends / Facebook / Online branding & marketing

The online ad market is ready to implode

June 19, 2021June 19, 2021 - by richmeyer - Leave a Comment

SKIMMERS SUMMARY: The real trouble with digital advertising is that most of it doesn’t work. Display ads are usually reported to have an overall click rate of about five clicks …

The online ad market is ready to implode The online ad market is ready to implode Read More
Commentary / Contrarian point of view / Facebook

It’s time to reign Facebook in

June 12, 2021June 12, 2021 - by richmeyer - Leave a Comment

KEY POINTS: Facebook likes comments and shares of articles from news outlets that regularly publish falsehoods and misleading content roughly tripled from the third quarter of 2016 to the third …

It’s time to reign Facebook in It’s time to reign Facebook in Read More
Commentary / Digital Marketing Trends / Facebook / Mobile Marketing

Apple vs. Facebook. Part II

January 30, 2021January 30, 2021 - by richmeyer - Leave a Comment

SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.

Apple vs. Facebook. Part II Apple vs. Facebook. Part II Read More
Advertising / Commentary / Facebook

Its war! Facebook vs. Apple

January 29, 2021January 29, 2021 - by richmeyer - Leave a Comment

WHAT THE?: “Together, we must send a universal, humanistic response to those who claim a right to users’ private information about what should not and will not be tolerated,” Tim …

Its war! Facebook vs. Apple Its war! Facebook vs. Apple Read More
Commentary / Election / Facebook

Social media is getting too close to the fire

January 17, 2021January 17, 2021 - by richmeyer - Leave a Comment

SUMMARY: Facebook and Twitter face a decade-long reckoning over their role in the US’s political upheaval as well as the spread of false and fake information. Social media platforms have …

Social media is getting too close to the fire Social media is getting too close to the fire Read More
Advertising / Facebook

Media buyers predict double-digit online ad spending increases

January 14, 2021January 14, 2021 - by richmeyer - Leave a Comment

SUMMARY: Global digital advertising growth is expected to accelerate to about 18% year-over-year during 2021, up from about 10% growth in 2020 — and continue to show annual growth in …

Media buyers predict double-digit online ad spending increases Media buyers predict double-digit online ad spending increases Read More

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