However beautiful the strategy, you should occasionally look at the results.
WHAT”S HAPPENING? Three-quarters of U.S. adults say they ‘tune out’ digital ads due to the increased amount of time they’ve been spending on computers, mobile devices, and TV sets, according …
Consumers tuning out digital ads Read More
SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.
Apple vs. Facebook. Part II Read More
SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos …
Boomers love shopping online Read More
SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …
Consumers trust other consumers Read More
While research indicates that more CPG marketers are allocating more money to digital a lot of that money is going to be wasted. Digital marketing is not a bunch of …
Digital shortfalls for brands Read More