However beautiful the strategy, you should occasionally look at the results.
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
The importance of your branded website design Read More
SUMMARY: The mistake that most marketing people make when developing a website is that they try too hard to sell at a time when consumers don’t want to be sold.
How to develop a great branded website Read MoreThe truth is that today brands and marketing people dont’ spend enough time on their digital marketing to ensure a great ROI but the problem is deeper than that. Too …
10 steps to developing a great digital marketing strategy Read MoreYour company or branded website communicates who you are to your target audience. The question is now whether it works for you the question is “how many sales are you …
What your website says about you Read MoreMarketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience?
Preventing online ad fatigue Read More