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January 31, 2023

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Advertising / eCommerce

Amazon shopping ads are disguised as real results

November 27, 2022November 27, 2022 - by richmeyer - Leave a Comment

Online sales on Black Friday set a record with over $9 billion. eCommerce is still doing very well, but Amazon, the leader, is challenged as they continue to make more …

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Article/Report Summary / Consumers & consumer behavior / eCommerce

A profile of the Amazon.com shopper

October 14, 2022October 14, 2022 - by richmeyer - Leave a Comment

The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …

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Brand Fail / Consumers & consumer behavior / eCommerce

Why is the web still so broken?

October 9, 2022October 9, 2022 - by richmeyer - Leave a Comment

You would think that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should …

Why is the web still so broken? Read More
Consumers & consumer behavior / eCommerce

Subscription supplement market exploding

February 8, 2022February 8, 2022 - by richmeyer - Leave a Comment

The business of tailoring supplements to meet individual needs is projected to grow over the next few years. According to Nutrition Business Journal, “The personalized supplement market is expected to grow …

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eCommerce

Does retail really need a reset?

February 3, 2022February 3, 2022 - by richmeyer - 1 Comment

 Deloitte is out with an industry report that identifies key points of the Great Retail Reset. But is a retail reset necessary? I believe no, but some areas or improvements …

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Consumers & consumer behavior / eCommerce

Subscription marketing fatigue?

January 29, 2022January 29, 2022 - by richmeyer - Leave a Comment

This decade’s most significant business and marketing trend is the exponential growth of subscription-based business models. The subscription industry is a market estimated to be worth over $240 billion globally …

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Advertising / Digital Marketing Trends / eCommerce / ROI

eMail purchases at least three times that of social media

October 29, 2021October 29, 2021 - by richmeyer - 1 Comment

 SUMMARY: 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of …

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Consumers & consumer behavior / eCommerce

Consumers are ready to spend online and offline

March 20, 2021March 20, 2021 - by richmeyer - Leave a Comment

SUMMARY: Stuck at home and unable to spend as much as they normally would in restaurants, bars, and cinemas, consumers have accumulated $1.6trn in excess savings during the past year. …

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Consumers & consumer behavior / Digital Marketing Trends / eCommerce

Boomers love shopping online

January 25, 2021January 25, 2021 - by richmeyer - Leave a Comment

SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos …

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Brand Fail / Consumers & consumer behavior / Digital Marketing Trends / eCommerce

Consumers trust other consumers

January 24, 2021January 24, 2021 - by richmeyer - Leave a Comment

SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …

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