However beautiful the strategy, you should occasionally look at the results.
Online sales on Black Friday set a record with over $9 billion. eCommerce is still doing very well, but Amazon, the leader, is challenged as they continue to make more …
Amazon shopping ads are disguised as real results Read More
The U.S. e-commerce market has managed to maintain and even build upon early pandemic shifts in consumer buying behavior. U.S. e-commerce sales are expected to cross the $1 trillion mark …
A profile of the Amazon.com shopper Read More
You would think that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should …
Why is the web still so broken? Read More
The business of tailoring supplements to meet individual needs is projected to grow over the next few years. According to Nutrition Business Journal, “The personalized supplement market is expected to grow …
Subscription supplement market exploding Read More
Deloitte is out with an industry report that identifies key points of the Great Retail Reset. But is a retail reset necessary? I believe no, but some areas or improvements …
Does retail really need a reset? Read More
This decade’s most significant business and marketing trend is the exponential growth of subscription-based business models. The subscription industry is a market estimated to be worth over $240 billion globally …
Subscription marketing fatigue? Read More
SUMMARY: 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of …
eMail purchases at least three times that of social media Read More
SUMMARY: Stuck at home and unable to spend as much as they normally would in restaurants, bars, and cinemas, consumers have accumulated $1.6trn in excess savings during the past year. …
Consumers are ready to spend online and offline Read More
SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos …
Boomers love shopping online Read More
SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …
Consumers trust other consumers Read More