eMail purchases at least three times that of social media
SUMMARY: 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of …
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eCommerce
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Consumers are ready to spend online and offline
SUMMARY: Stuck at home and unable to spend as much as they normally would in restaurants, bars, and cinemas, consumers have accumulated $1.6trn in excess savings during the past year. …
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Boomers love shopping online
SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos …
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Consumers trust other consumers
SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …
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Advertising on Amazon?
SUMMARY: It’s estimated that 60% of online advertising dollars are being shifted to Amazon but is it really worth it? Although Amazon.com has many advertising choices, advertisers’ abundance of paid …
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Online sales spike but will it last?
SUMMARY: Online sales were set to increase between about 20 and 40 percent from 2019 levels on Black Friday, according to estimates from Adobe, although the analytics group pared back …
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Poor user experience leads to lost online sales
SUMMARY: Poor usability is a known factor in cart abandonment. The top 23 sites all gross over $1 billion per year but have a 44% worse checkout user experience. At …
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eCommerce up but….
QUICK READ: eCommerce sales are up in double-digits but in this, in this author’s opinion it won’t last. We all know that the reason eCommerce sales are up is that …
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DTC brands failing customers
QUICK READ: Many DTC brands are failing customers because of poor customer service. Amazon.com has set the bar high and people want to be treated like valuable customers, not just …
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eCommerce Rules
QUICK READ: Amazon.com has the bar for customer service when it comes to online sales. Retailers who sell primarily online cannot afford to be closed on Sundays and holidays and …
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