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January 31, 2023

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Marketing Innovation

Marketing Innovation

Marketing management lessons from Steve Jobs

September 22, 2022September 22, 2022 - by richmeyer - 3 Comments.

Steve Jobs was both an autocratic bully and a business genius but executed the most successful corporate turnaround this century. Steve Jobs teaches us that it’s essential to take total …

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Commentary / Consumers & consumer behavior / Digital Marketing Trends / Marketing Innovation / Online branding & marketing

2021 is going to present unique branding challenges

January 12, 2021January 12, 2021 - by richmeyer - Leave a Comment

IN SHORT: Companies are already starting to inform employees that they will be working from home all year and may not return to the office until 2022. This will negatively …

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Brand Fail / Commentary / Contrarian point of view / Marketing Innovation

The natural evolution of the smartphone market (marketing 101)

January 20, 2019January 20, 2019 - by richmeyer - Leave a Comment

SUMMARY:  Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, …

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Consumers & consumer behavior / Marketing Innovation / Product Marketing

What is the objective of good marketing?

December 16, 2018 - by richmeyer - Leave a Comment

Summary:  At its heart marketing should drive sales.  Marketing campaigns that are funny, or memorable don’t mean a damn thing if your business is losing customers.  Too many agencies are still …

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Marketing Innovation

The number 1 reason new products fail

February 14, 2018February 14, 2018 - by richmeyer - 6 Comments.

According to Fast Company [inlinetweet prefix=”” tweeter=”” suffix=””]the number one reason for failure a new product has no clear or compelling relevance to people’s lives[/inlinetweet]. Companies often refuse to acknowledge …

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Marketing Innovation

Developing a great digital marketing strategy

December 12, 2016December 13, 2016 - by richmeyer - 5 Comments.

If you have been reading the articles,or propaganda, on Internet marketing and social media you might think that if you don’t jump into digital marketing that your brand is going …

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Marketing Innovation

What’s the difference between a good and a great marketing person?

November 8, 2016November 8, 2016 - by richmeyer - 2 Comments.

As a consultant I have seen my share of people who are, shall we say, challenged by marketing.  They’re not bad or unintelligent, they are just overwhelmed with the depth and …

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Marketing Innovation

The futility of marketing planning

August 19, 2016 - by richmeyer - Leave a Comment

This is the time of year that a lot of brands, and brand teams, spend countless hours preparing marketing plans that will most likely be outdated by the time they …

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Marketing Innovation

What journalists want from PR people

May 9, 2016 - by richmeyer - Leave a Comment

On an average day I probably get at least three press releases in my inbox and most of them go into the trash.  How can PR people ensure that press …

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Consumers & consumer behavior / Contrarian point of view / Marketing Innovation / Working in marketing

Everything you learned about marketing is wrong

April 16, 2016April 21, 2016 - by richmeyer - Leave a Comment

Let’s be honest, what you learned in school about marketing is wrong.  They are wrong because they ignore the power of today’s consumer because of the Internet.  An angry consumer, …

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