However beautiful the strategy, you should occasionally look at the results.
IN SHORT: Companies are already starting to inform employees that they will be working from home all year and may not return to the office until 2022. This will negatively …
2021 is going to present unique branding challenges Read More
SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, …
The natural evolution of the smartphone market (marketing 101) Read More
Summary: At its heart marketing should drive sales. Marketing campaigns that are funny, or memorable don’t mean a damn thing if your business is losing customers. Too many agencies are still …
What is the objective of good marketing? Read More
According to Fast Company [inlinetweet prefix=”” tweeter=”” suffix=””]the number one reason for failure a new product has no clear or compelling relevance to people’s lives[/inlinetweet]. Companies often refuse to acknowledge …
The number 1 reason new products fail Read MoreIf you have been reading the articles,or propaganda, on Internet marketing and social media you might think that if you don’t jump into digital marketing that your brand is going …
Developing a great digital marketing strategy Read MoreAs a consultant I have seen my share of people who are, shall we say, challenged by marketing. They’re not bad or unintelligent, they are just overwhelmed with the depth and …
What’s the difference between a good and a great marketing person? Read MoreThis is the time of year that a lot of brands, and brand teams, spend countless hours preparing marketing plans that will most likely be outdated by the time they …
The futility of marketing planning Read MoreOn an average day I probably get at least three press releases in my inbox and most of them go into the trash. How can PR people ensure that press …
What journalists want from PR people Read MoreLet’s be honest, what you learned in school about marketing is wrong. They are wrong because they ignore the power of today’s consumer because of the Internet. An angry consumer, …
Everything you learned about marketing is wrong Read MoreWhen you read an article, online, about the latest trends in marketing and what you “must” do you need to consider the source. Analysts, who have no experience, and journalists, …
Bad marketing journalism/analysts Read More