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June 24, 2022

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Commentary / Consumers & consumer behavior

Why consumer confidence is in the toilet

March 14, 2022March 14, 2022 - by richmeyer - Leave a Comment

The consumer confidence index keeps diving like a rock in water as prices increase while higher fuel and healthcare insurance costs are eating up the raises they just got. Even …

Why consumer confidence is in the toilet Why consumer confidence is in the toilet Read More
Brand Fail / Branding / Commentary

Brands profiteering from inflation

February 15, 2022February 15, 2022 - by richmeyer - Leave a Comment

Virtually every nation in the world is struggling with skyrocketing inflation rates, though the rate is increasing higher in the US than in most countries. The United Kingdom, for example, reported a …

Brands profiteering from inflation Brands profiteering from inflation Read More
Brand Fail / Commentary

Corporations are using the excuse of inflation to raise prices and make fatter profits

December 16, 2021December 16, 2021 - by richmeyer - Leave a Comment

 The real reason for inflation is the increasing concentration of the American economy into the hands of a relative few corporate giants with the power to raise prices. In the …

Corporations are using the excuse of inflation to raise prices and make fatter profits Corporations are using the excuse of inflation to raise prices and make fatter profits Read More
Commentary / Contrarian point of view

The media has ceased being essential reading

December 5, 2021December 5, 2021 - by richmeyer - Leave a Comment

SUMMARY: Ironically, more and more media portals want to put their content behind a paywall when it’s become worthless. CNN used to be a trusted source for news now; they …

The media has ceased being essential reading The media has ceased being essential reading Read More
Commentary / Consumers & consumer behavior / Economy

Brands using pandemic to make higher profits?

November 15, 2021November 15, 2021 - by richmeyer - Leave a Comment

SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …

Brands using pandemic to make higher profits? Brands using pandemic to make higher profits? Read More
Commentary / Consumers & consumer behavior

Baby boomers are spending heavyweights but marketers fixated on Millennials

November 6, 2021November 6, 2021 - by richmeyer - 1 Comment

In Summary: Baby boomers are spending heavyweights due to their population, higher incomes, and large family sizes. They spend the most across all categories and the most per transaction, preferring …

Baby boomers are spending heavyweights but marketers fixated on Millennials Baby boomers are spending heavyweights but marketers fixated on Millennials Read More
Brand Fail / Branding / Commentary / Consumers & consumer behavior

Wow! A lot of marketers really believe their own bull

October 26, 2021October 26, 2021 - by richmeyer - Leave a Comment

SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …

Wow! A lot of marketers really believe their own bull Wow! A lot of marketers really believe their own bull Read More
Commentary / Consumers & consumer behavior

Time to pause marketing?

October 22, 2021October 22, 2021 - by richmeyer - Leave a Comment

SUMMARY: Consumers have a lot of money; that’s great news, but unfortunately, when they’re ready to, they often find the products they want are out of stock. Marketings should create …

Time to pause marketing? Time to pause marketing? Read More
Brand Fail / Commentary / Contrarian point of view / Social Media

Facebook, branding, and other marketing lies

October 13, 2021October 13, 2021 - by richmeyer - Leave a Comment

SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …

Facebook, branding, and other marketing lies Facebook, branding, and other marketing lies Read More
Branding / Commentary / Consumers & consumer behavior

Marketing babble

October 8, 2021October 8, 2021 - by richmeyer - Leave a Comment

Thought: It’s time again for people on Twitter to define marketing, and frankly, I’ve never read so much bullshit in my life. Marketing is not one function and is not …

Marketing babble Marketing babble Read More

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