IN SHORT: Companies are already starting to inform employees that they will be working from home all year and may not return to the office until 2022. This will negatively affect some industries, but there are also some opportunities for brands who understand the mindset of working from home consumers.

2021 is going to present unique branding challenges

SUMMARY: According to Shopkick “a heightened focus on safety, financial health, and social justice issues will remain top of mind for consumers as they anticipate the new year, with 60% saying the pandemic has forever changed their shopping habits — consumers say they will always be stocked up on essentials, make fewer but bigger shopping trips, and buy more online.

The majority of consumers say pandemic has forever changed the way they shop