However beautiful the strategy, you should occasionally look at the results.
The right of retailers to know their suppliers’ costs is not universally defined and can vary depending on the jurisdiction and specific agreements between the parties involved. Generally, the relationship …
Unveiling the Numbers: The Debate Over Retailers’ Right to Know Supplier Costs Read More
Total consumer debt hit a fresh new high in the first quarter of 2023, pushing past $17 trillion despite a sharp pullback in home borrowing. The total for borrowing across …
Consumer Debt and the Economy: Understanding the Impact and Seeking Financial Stability Read More
Consumer psychographics studies consumers’ attitudes, beliefs, values, interests, and lifestyles. It goes beyond demographic information (such as age, gender, and income) and focuses on understanding the psychological factors that influence …
The Key to Successful Marketing: Harnessing the Power of Consumer Psychographics Read More
Private label sales have grown steadily in recent years and gained significant market share in various industries. Several factors contribute to the increasing popularity and success of private-label products, including …
Are private-label brand sales increasing? Read More
Gone are the days when consumers would just walk into stores and pick up products that they need. With the advent of technology and the internet, consumers have become avid …
Are consumers changing habits? Read More
Consumer willingness to pay more for their favorite brands can vary depending on various factors, including individual preferences, brand loyalty, perceived value, and financial circumstances. While some consumers may be …
Will consumers pay more for their favorite brands? Read More
There is a huge problem with brands and customer service. The problem stems from the fact that, no matter what they pay, most of their employees don’t care about their …
Why customer service is killing brands Read More
Google, which for years ranked as the top company to work for in the United States, laid off thousands of workers by e-mail. And not just any employees: Decades-long veterans of …
Consumers losing trust in brands as CEOs rake in millions and profits rise Read More
Customer service is important because it inspires customer loyalty and makes employees’ jobs easier. Retailers can grow revenues between 4% and 8% above their market by prioritizing better customer service experiences. Customer loyalty …
Retailers are blowing it Read More
Retailers must be aware of consumer preferences and behavior when shopping for items. While consumers are eager to purchase summer items early, trust is paramount in getting them to take …
Consumers will buy this summer unless retailers push them away Read More