Most brand values are garbage
When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …
Most brand values are garbage Read MoreCommentary
Private label sales surge as consumers cut back
Via the WSJ, “American consumers are starting to cut costs on mainstays from toothpaste to baby formula as inflation hits a swath of the economy that has thus far proven …
Private label sales surge as consumers cut back Read More
But it’s a Kia! The importance of brand positioning
Can you go from a discount car manufacturer to one that sells models over MSRP? Kia must think so because Kia dealers are routinely charging thousands over MSRP. The question …
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Who repairs the brand damage done by finance?
The consumer price index rose to 7.9% in February, the highest level since January 1982, per CNBC. Prices of apparel were up 6.6% YoY, per the US Bureau of Labor Statistics, while prices of household …
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The “new normal” is permanent
In March, consumer sentiment slumped again, hitting its lowest level since August 2011; the University of Michigan reported Friday High inflation, volatile oil prices, geopolitical unrest, and now rising interest …
The “new normal” is permanent Read More
Shoppers are angry at brands for price increases
I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …
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Why consumer confidence is in the toilet
The consumer confidence index keeps diving like a rock in water as prices increase while higher fuel and healthcare insurance costs are eating up the raises they just got. Even …
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Brands profiteering from inflation
Virtually every nation in the world is struggling with skyrocketing inflation rates, though the rate is increasing higher in the US than in most countries. The United Kingdom, for example, reported a …
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Corporations are using the excuse of inflation to raise prices and make fatter profits
The real reason for inflation is the increasing concentration of the American economy into the hands of a relative few corporate giants with the power to raise prices. In the …
Corporations are using the excuse of inflation to raise prices and make fatter profits Read More
The media has ceased being essential reading
SUMMARY: Ironically, more and more media portals want to put their content behind a paywall when it’s become worthless. CNN used to be a trusted source for news now; they …
The media has ceased being essential reading Read More