Skip to content
February 1, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

  • Home
  • Quotes on Marketing
  • About Me
Main Menu

Commentary

Commentary / Consumers & consumer behavior / Contrarian point of view

The truth about digital marketing

October 2, 2022October 2, 2022 - by richmeyer - Leave a Comment

Articles on digital marketing are all over the internet. However, the reality is that hundreds of millions of dollars still are wanted on fraud and ignorance of how and when …

The truth about digital marketing Read More
Brand Fail / Branding / Commentary

You’re witnessing the slow death of a great brand

September 19, 2022September 19, 2022 - by richmeyer - Leave a Comment

Apple’s iPhone 14 has a LOT of problems, and they’re getting worse from what I am reading on social media and in business publications. You have to ask, “if Steve …

You’re witnessing the slow death of a great brand Read More
Branding / Commentary / Consumers & consumer behavior

How should brands interrupt the latest consumer spending?

September 14, 2022September 14, 2022 - by richmeyer - Leave a Comment

Americans say they are stretched too thin amid concerns about a possible recession, so they’re dipping into their cash reserves, and nearly half are falling deeper in debt. But even …

How should brands interrupt the latest consumer spending? Read More
Brand Fail / Commentary / Consumers & consumer behavior

No! Customers don’t love your brand

September 11, 2022September 11, 2022 - by richmeyer - Leave a Comment

The idea that consumers love your brand is outdated and myopic. Most brands fill a need, which is the relationship’s extent. However, some brands consumers DO seem to be in …

No! Customers don’t love your brand Read More
Commentary / Consumers & consumer behavior / Working in marketing

The most essential skill for any marketer

September 5, 2022September 5, 2022 - by richmeyer - Leave a Comment

Marketing is NOT science; it’s an art, and art is in the eyes of the beholder. The most significant gap in marketing skills is understanding what data tells them and …

The most essential skill for any marketer Read More
Commentary

Good riddance Sheryl Sandberg

July 1, 2022July 1, 2022 - by richmeyer - Leave a Comment

Sheryl Sandberg announced that she’s resigning from Facebook to focus on philanthropy. During her 14 years at the company, she’s done so much damage to our society that we may never …

Good riddance Sheryl Sandberg Read More
Advertising / Branding / Commentary / Consumers & consumer behavior

There’s a storm coming for most brands

June 19, 2022June 19, 2022 - by richmeyer - Leave a Comment

(Business Insider) Inflation is changing everything about how Americans grocery shop, from what stores they visit to the brands they buy and how frequently they shop, and no amount of …

There’s a storm coming for most brands Read More
Commentary / Consumers & consumer behavior

Why the retail service industry is losing customers

June 2, 2022June 2, 2022 - by richmeyer - Leave a Comment

Service industry positions are essential to your brand because good service industry employees retain customers and extract more value from them. By providing top-notch customer service, businesses recoup customer acquisition costs …

Why the retail service industry is losing customers Read More
Advertising / Commentary / Contrarian point of view / Digital Marketing Trends / Facebook / Online branding & marketing

Are marketer’s this stupid?

May 24, 2022May 24, 2022 - by richmeyer - Leave a Comment

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

Are marketer’s this stupid? Read More
Branding / Commentary / Consumers & consumer behavior

Is branding going to change? You bet your ass it is!

May 8, 2022May 8, 2022 - by richmeyer - Leave a Comment

The recent rise in interest rates will hurt consumers and put a halt to some spending. During the pandemic, consumer savings rates exploded, but their savings were draining, and credit …

Is branding going to change? You bet your ass it is! Read More

Posts navigation

Previous 1 2 3 … 15 Next
Copyright © 2023 New Media and Marketing.
Powered by WordPress and HitMag.