Pivot marketing
SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends …
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Commentary
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Social media is getting too close to the fire
SUMMARY: Facebook and Twitter face a decade-long reckoning over their role in the US’s political upheaval as well as the spread of false and fake information. Social media platforms have …
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It’s time for brands to boycott Facebook
SUMMARY: Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards.” Democrats and Republicans are both calling for new legislation …
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Companies bailing on Republicans but is it too late?
SUMMARY: Conventional wisdom historically has been for brands and companies to stay out of politics, at least as it relates to their public relations and marketing messaging, but over the …
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Commentary / Consumers & consumer behavior / Digital Marketing Trends / Marketing Innovation / Online branding & marketing
2021 is going to present unique branding challenges
IN SHORT: Companies are already starting to inform employees that they will be working from home all year and may not return to the office until 2022. This will negatively …
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Buyer Motivation
SHORT READ: Buyer motivation is the driving force influencing a purchase, but few brands understand what motivates their customers. The more you understand why consumers want something, the better you …
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Marketing pinboard
HI THERE: I love the challenge of marketing because the market in which compete is always changing. Here are some things that caught my attention this week.
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Companies are forgetting the one important aspect of a great brand
IN SUMMARY: The perfect product, perfect packaging and perfect price don’t necessarily lead to success. Successful brands know that to be a great brand they need to focus on their …
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It’s time for brands to reward employees
SUMMARY: The better you treat your employees, the better they treat your customers. If your brand is doing well it’s time to say thank you to your employees in a …
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You’re making huge strategy mistakes
SUMMARY: Marketing strategy is an essential part of business planning, but in these uncertain times, your strategy has to be flexible. Brands need to change course rapidly to leverage competitive …
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