However beautiful the strategy, you should occasionally look at the results.
The consumer confidence index keeps diving like a rock in water as prices increase while higher fuel and healthcare insurance costs are eating up the raises they just got. Even …
Why consumer confidence is in the toilet Read More
Virtually every nation in the world is struggling with skyrocketing inflation rates, though the rate is increasing higher in the US than in most countries. The United Kingdom, for example, reported a …
Brands profiteering from inflation Read More
The real reason for inflation is the increasing concentration of the American economy into the hands of a relative few corporate giants with the power to raise prices. In the …
Corporations are using the excuse of inflation to raise prices and make fatter profits Read More
SUMMARY: Ironically, more and more media portals want to put their content behind a paywall when it’s become worthless. CNN used to be a trusted source for news now; they …
The media has ceased being essential reading Read More
SUMMARY: As consumers struggle with inflation, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year than they did …
Brands using pandemic to make higher profits? Read More
In Summary: Baby boomers are spending heavyweights due to their population, higher incomes, and large family sizes. They spend the most across all categories and the most per transaction, preferring …
Baby boomers are spending heavyweights but marketers fixated on Millennials Read More
SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …
Wow! A lot of marketers really believe their own bull Read More
SUMMARY: Consumers have a lot of money; that’s great news, but unfortunately, when they’re ready to, they often find the products they want are out of stock. Marketings should create …
Time to pause marketing? Read More
SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …
Facebook, branding, and other marketing lies Read More
Thought: It’s time again for people on Twitter to define marketing, and frankly, I’ve never read so much bullshit in my life. Marketing is not one function and is not …
Marketing babble Read More