However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Poor usability is a known factor in cart abandonment. The top 23 sites all gross over $1 billion per year but have a 44% worse checkout user experience. At …
Poor user experience leads to lost online sales Read More
SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but …
Why brands fail to grow Read More
KEY POINTS: McKinsey has reported that 75% of consumers have switched brands since the pandemic has started. Private label sales are increasing in double digits as current brands struggle. “What …
In grocery stores, brands are dying Read More
QUICK READ: I’ve been in Facebook jail three-time and really consider it a badge of honor. I’ve cut back on my Facebook use because frankly, I believe they have way …
How did Facebook get so much power? Read More
QUICK READ: TV advertising is bad, I mean really bad. Effective frequency seems to be a phrase that most marketers don’t understand and the creative execution is about as exciting …
TV Advertising stinks Read More
QUICK READ: Marketers get too carried away with their brands. Sure, there are some brands that people are passionate about (don’t come between me and my Haagen Dazs) but the …
What are you selling? Read More
QUICK READ: MBA schools are ending programs because students can’t afford them and they don’t add value in today’s business environment. Is an MBA worth it?
Is an MBA worth it? Read More
QUICK READ: Change is coming and in some cases, it’s already here. Even in states that are open consumers aren’t spending like before the pandemic. What you learned in your …
Marketing 101 is useless Read More