However beautiful the strategy, you should occasionally look at the results.
Most shoppers aren’t consciously thinking about price elasticity—the measure of how demand changes when prices rise or fall—but they’re practicing it every time they fill a shopping cart. The decisions …
What Price Elasticity Is Teaching Brands About Today’s Consumer Read More
Launching a new product doesn’t fail because of poor features—it fails because no one knows it exists. Awareness is the first—and often most underestimated—growth lever that can make or break …
The Fastest Way to Build Awareness for a New Product (Backed by Data) Read More
In December 2025, PepsiCo announced an agreement with Elliott Investment Management — which earlier this year disclosed a $4 billion stake in the company. Reuters+2PepsiCo+2 Under the deal, PepsiCo plans sweeping cost-cutting …
Pepsi Wants To Cut Costs But Is That The Right Strategy? Read More
For decades, consumer packaged goods (CPG) brands ruled the retail landscape. Coca-Cola, Kraft, Procter & Gamble—these names were synonymous with quality, trust, and market dominance. But 2024 marked a seismic …
CPG Brands Face Crisis: Private Labels Redefining Market Share Read More
Inflation has put brands in an impossible position. Your costs are up 15%, your CFO is demanding margin protection, and your customers are already furious about paying $6 for eggs. …
Should Your Brand Raise Prices or Hold the Line? A Strategic Guide for Marketers Read More
Influencer marketing has become one of the most powerful tools in a brand’s arsenal, with companies spending billions annually on partnerships with content creators. But beneath the glossy Instagram posts …
The Risks of Influencer Marketing and How to Pick the Right Influencer Read More
Consumers are rethinking how and where they spend their money. One of the most notable shifts in shopping behavior is the rising preference for private-label products over traditional national brands. …
Why Consumers Are Switching to Private Label—and the Opportunities for Retailers Read More
One trend is gaining significant traction: private label products are becoming increasingly popular. Whether it’s store-brand groceries, over-the-counter medications, or household essentials, consumers are increasingly opting for lower-cost alternatives. According …
As Private Label Sales Surge, Is Now the Right Time to Launch a Branded Product? Read More
For over 15 years, I have been an audiophile. I have bought, sold, and swapped out components for better sound for my music. Unfortunately, the industry is ripe with overblown …
The Psychology of Pricing: Why Consumers Fall for Premium Products Read More
When whispers of recession grow louder, marketers often face a critical crossroads: how do you maintain your brand’s momentum when consumers tighten their purse strings? Navigating marketing during economic uncertainty …
How to Maintain Brand Momentum in Tough Economic Times Read More