However beautiful the strategy, you should occasionally look at the results.
In the unpredictable global economy landscape, the recession’s specter looms like an ominous cloud. As economic indicators flash warning signals, businesses find themselves at a crossroads, contemplating the need to …
Navigating Choppy Waters: Should Brands Prepare for a Recession? Read More
In a market where cutting costs is among the primary concerns for businesses, it’s tempting to jump on the lowest price option, especially when choosing a private label vendor. Private …
The True Cost of Cheap: Why the Lowest Cost Private Label Vendor May Not Be Your Best Choice Read More
In the ever-evolving world of business, effective marketing strategies play a pivotal role in driving growth and capturing market share. While the marketing landscape has witnessed numerous shifts and innovations, …
The Power of the 4Ps of Marketing: Unlocking Success in Business Read More
Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …
How to handle negative product reviews on social media Read More
QUICK POINTS: UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now. Subscriptions …
Subscription Marketing Read More
THE SHORT OF IT: Amazon.com, with its millions of shoppers, knows a lot about us, as do other e-commerce sites. Why aren’t these sites using this information to recommend product …
What happened to sample marketing? Read More
Qualitative and quantitative research is not a guarantee of marketing or product success. Marketers also need to have some common sense when conducting market research because people say things in …
Market research is not a guarantee of success Read More
QUICK READ: P&G has decided to reduce the number of SKU’s in a response to changing consumer needs and as a way to reduce costs. It’s a great strategy but …
P&G trims its long tail Read More
KEY TAKEAWAY: Private label’s online dollar share more than doubled over the past year, according to Nielsen. CPG private label sales now account for 3% of online dollar sales, up from 1.3% …
Private label sales are set to outpace those of national brands Read More
Summary: At its heart marketing should drive sales. Marketing campaigns that are funny, or memorable don’t mean a damn thing if your business is losing customers. Too many agencies are still …
What is the objective of good marketing? Read More