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January 31, 2023

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Branding / Consumers & consumer behavior / Product Marketing / Social Media

How to handle negative product reviews on social media

September 13, 2022September 14, 2022 - by richmeyer - Leave a Comment

Social media can either be a benefit or a curse for your brand. Posting on social media allows people to respond, and those comments can quickly turn people off of …

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Consumers & consumer behavior / Digital Marketing Trends / Product Marketing

Subscription Marketing

June 10, 2021June 10, 2021 - by richmeyer - Leave a Comment

QUICK POINTS: UBS financial services firm predicts that this “subscription economy” will grow to $1.5 trillion by 2025, more than double the $650 billion it’s estimated to be worth now. Subscriptions …

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Product Marketing

What happened to sample marketing?

November 1, 2020November 1, 2020 - by richmeyer - Leave a Comment

THE SHORT OF IT: Amazon.com, with its millions of shoppers, knows a lot about us, as do other e-commerce sites. Why aren’t these sites using this information to recommend product …

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Product Marketing

Market research is not a guarantee of success

August 30, 2020August 30, 2020 - by richmeyer - Leave a Comment

Qualitative and quantitative research is not a guarantee of marketing or product success. Marketers also need to have some common sense when conducting market research because people say things in …

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Consumers & consumer behavior / Contrarian point of view / Product Marketing

P&G trims its long tail

June 5, 2020June 5, 2020 - by richmeyer - Leave a Comment

QUICK READ: P&G has decided to reduce the number of SKU’s in a response to changing consumer needs and as a way to reduce costs. It’s a great strategy but …

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Article/Report Summary / Product Marketing

Private label sales are set to outpace those of national brands

June 28, 2019June 28, 2019 - by richmeyer - Leave a Comment

KEY TAKEAWAY: Private label’s online dollar share more than doubled over the past year, according to Nielsen. CPG private label sales now account for 3% of online dollar sales, up from 1.3% …

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Consumers & consumer behavior / Marketing Innovation / Product Marketing

What is the objective of good marketing?

December 16, 2018 - by richmeyer - Leave a Comment

Summary:  At its heart marketing should drive sales.  Marketing campaigns that are funny, or memorable don’t mean a damn thing if your business is losing customers.  Too many agencies are still …

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Advertising / Product Marketing

Social media crucial launch channel

December 9, 2016December 9, 2016 - by richmeyer - Leave a Comment

74% of marketers prioritize social media in their top five launch communication channels. Almost all marketers view social media as a crucial channel for a new product launch.

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