However beautiful the strategy, you should occasionally look at the results.
In December 2025, PepsiCo announced an agreement with Elliott Investment Management — which earlier this year disclosed a $4 billion stake in the company. Reuters+2PepsiCo+2 Under the deal, PepsiCo plans sweeping cost-cutting …
Pepsi Wants To Cut Costs But Is That The Right Strategy? Read More
We rarely think about it, but every time we open a social platform, refresh a news feed, or watch a video, invisible systems are making choices for us. Algorithms decide …
Are Digital Platforms Quietly Rewiring Our Attention—and Do They Need Regulation? Read More
You know the drill. The internet cuts out, a new program refuses to install, or your phone just completely bricks. You sigh, dial the support number, and prepare yourself for …
Lost in Translation: The Growing Customer Service Divide Read More
As we all sit down to map out our budgets and campaigns for the coming year, there’s one big question hanging over everything: are people about to tighten their belts, …
So, Are People Actually Spending Money? A Guide for Marketers Read More
Every year, the ad world throws itself a massive party at Cannes, the Clios, and a dozen other award shows. Agencies haul their most creative work on stage, hoist trophies, …
Why Creative Ads Often Fail to Drive Sales Read More
The malls were packed, and online checkouts were humming, but if you look past the headlines, the story gets a lot more complicated. Yes, people were spending—but on their own …
Sure, Black Friday was busy. But was it profitable? Read More
The headlines all said the same thing: despite inflation and all the gloomy economic forecasts, Americans showed up and spent big on Black Friday. We saw record-breaking numbers and impressive …
The Truth Behind Black Friday’s Record Spending Read More
So, your latest TikTok just hit 100K views. The comments are popping off, people are tagging their friends, and your follower count is finally climbing. And your sales? Crickets. If …
Why Viral TikTok Views Don’t Equal Sales Read More
There’s a particular kind of silence that settles over abandoned digital spaces. Not the peaceful quiet of a Sunday morning, but the hollow echo of a once-vibrant room after everyone …
The Slow Fade: X’s Journey from Town Square to Ghost Town Read More
Regardless of political narratives or media spin, marketers live and die by consumer behavior—and right now, many consumers are feeling genuine financial pressure. Whether you’re looking at inflation-adjusted wages, credit …
What Marketers Need to Know When Consumers Are Financially Strained Read More