However beautiful the strategy, you should occasionally look at the results.
SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …
Read More
Thought: It’s time again for people on Twitter to define marketing, and frankly, I’ve never read so much bullshit in my life. Marketing is not one function and is not …
Read More
SUMMARY: You can make the most incredible products in the world, but if your customer service is lacking, you’re going to lose a lot of customers and not get them …
Read More
SUMMARY: Prices are rising on almost all consumer products, but consumers often look at alternatives when prices rise. Too many brands feel they have more brand equity than they actually …
Read More
SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …
Read More
SUMMARY: Moving to an era of too much data has removed many marketers from their audience and see them as a “segment.” Branding is overrated for a lot of products. …
Read More
SKIMMERS SUMMARY: Corporate America is now asking consumers to foot the bill in an effort to protect their bottom lines from inflation and COVID-19 pandemic costs, and their stock prices. …
Read More
KEY POINTS: Brands that ignore brand building in favor of sales can lose both strategically. Focusing on tactics that ensure “sell-through” vs. your brand diminish brand equity and makes it …
Read More
SUMMARY: Stupidity is defined as doing the same thing over and over and expecting different results. 91% of business executives plan to increase their social media budgets over the next …
Read More
QUICK READ: Consumer reviews of products can influence purchase decisions or they can erase months of marketing if not answered quickly and correctly. Too many brands are ignoring bad reviews …
Read More