However beautiful the strategy, you should occasionally look at the results.
Sales declined from November to December; a trend backed up by data from the Census Bureau, which showed a decline of 1.9%in those two months. Consumer sentiment has been falling over …
Consumers finally saying no to “high prices” Read More
Will consumers hold brands accountable for bad behavior or questionable decisions? 57% of U.S. marketing executives in the business-to-consumer space believe threats of “cancellation” or boycotts will have no impact …
Cancel culture’s effect on brands Read More
The airlines’ rash of flight cancellations over the winter break is a significant blunder, which has become nothing more than buses for people. Peter Coy said, “the airlines are running …
Do the airlines care at all about their customers? Read More
SUMMARY: Consumers are facing both higher prices and product shortages. The result so far seems to be that most consumers are holding spending levels, but for the most common products …
The effect of inflation and product shortages on brand equity Read More
SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …
Wow! A lot of marketers really believe their own bull Read More
Thought: It’s time again for people on Twitter to define marketing, and frankly, I’ve never read so much bullshit in my life. Marketing is not one function and is not …
Marketing babble Read More
SUMMARY: You can make the most incredible products in the world, but if your customer service is lacking, you’re going to lose a lot of customers and not get them …
Poor customer service is killing brands Read More
SUMMARY: Prices are rising on almost all consumer products, but consumers often look at alternatives when prices rise. Too many brands feel they have more brand equity than they actually …
Are consumers going to abandon brands that raise prices? Read More
SUMMARY: More brands are going to be raising prices because of supply chain issues. Consumers may have more cash, but they’re not stupid when it comes to paying higher prices. …
Marketing is an expense, not an investment. Why it’s time to get back to basics Read More
SUMMARY: Moving to an era of too much data has removed many marketers from their audience and see them as a “segment.” Branding is overrated for a lot of products. …
Six greatest marketing lies Read More