However beautiful the strategy, you should occasionally look at the results.
Despite the gloom and doom the media portrays about the economy, nobody knows where we are headed and how strong the economy is. The US economy is at a crossroads: …
Are marketers overreacting to news on the economy? Read More
Two-thirds of consumers (66%) surveyed want fewer marketing messages, and 27% feel they are bombarded by marketing messages, according to The Optimove 2023 Consumer Marketing Fatigue Survey (link). Plus, almost …
Consumers have had enough of branding messages Read More
Walmart is pitching its private-label goods to consumers as its suppliers raise prices. With the cost of transportation, packing, and raw materials all dropping, “retailers like Walmart are saying, ‘hey, …
Retailers pushing private labels over national brands Read More
Although inflation is slowing, the increase in food prices hasn’t diminished. Last week, Reuters reported that Walmart pushed back against suppliers, warning it would promote its value food brands at …
Grocers pushing back against greed Read More
Forty percent of global CEOs think their organization will no longer be economically viable if it continues on its current course in ten years. Maybe that’s because they are paid …
Help Wanted: CEOs who can think strategically Read More
The spreadsheet layoff era is apparently upon us. Google and Facebook are laying off thousands, but we’re hearing that many people who got pink slips were high performers with great …
Layoffs hurt your brand Read More
Your employees are your company. From customer service to the people who package and ship your product, you count on them to do a good job, but when employees are …
Will employees ever trust your company again? Read More
Too many marketers don’t like to acknowledge reality, but some changes in behaviors should lead them to ask, “what does it mean for my brand?”. A recession is coming, and …
The marketing yard sale Read More
83% of consumers say rising inflation has affected their spending, 69% are concerned about their finances, and 51% say they have unstable household incomes. How can brands convince consumers that …
Where does branding go now? Read More
The currency online today is attention, and every brand is fighting for it. The problem is that there is too much content, all fighting for the same audience who doesn’t …
Want better content? Read More