However beautiful the strategy, you should occasionally look at the results.
Consumers still pay attention to branding. A study by Nielsen found that 66% of consumers are willing to pay more for a product from a brand they trust. Additionally, 72% …
Why Branding is More Important Than Ever Read More
In today’s fast-paced digital world, effective marketing strategies have become the lifeblood of successful businesses. The constantly evolving marketing landscape demands innovative and creative approaches to captivate audiences and drive …
10 Game-Changing Marketing Strategies to Skyrocket Your Business Read More
In the ever-evolving world of business, effective marketing strategies play a pivotal role in driving growth and capturing market share. While the marketing landscape has witnessed numerous shifts and innovations, …
The Power of the 4Ps of Marketing: Unlocking Success in Business Read More
Building a successful brand is crucial in today’s competitive market. A strong brand not only differentiates you from your competitors but also helps foster customer loyalty and trust. Whether you’re …
Unleashing the Power Within: Proven Strategies to Catapult Your Brand’s Success Read More
Branding is still important in 2023. In fact, branding has always been a crucial aspect of business strategy and continues to play a significant role in shaping the success of …
Is Branding still relevant. Read More
Private label sales have grown steadily in recent years and gained significant market share in various industries. Several factors contribute to the increasing popularity and success of private-label products, including …
Are private-label brand sales increasing? Read More
Consumers continue to opt for private label products while developing new behaviors such as switching brands more often, picking products whose price is lower, and buying products in bulk rather …
Private labels taking share from national brands Read More
Despite the gloom and doom the media portrays about the economy, nobody knows where we are headed and how strong the economy is. The US economy is at a crossroads: …
Are marketers overreacting to news on the economy? Read More
Two-thirds of consumers (66%) surveyed want fewer marketing messages, and 27% feel they are bombarded by marketing messages, according to The Optimove 2023 Consumer Marketing Fatigue Survey (link). Plus, almost …
Consumers have had enough of branding messages Read More
Walmart is pitching its private-label goods to consumers as its suppliers raise prices. With the cost of transportation, packing, and raw materials all dropping, “retailers like Walmart are saying, ‘hey, …
Retailers pushing private labels over national brands Read More