However beautiful the strategy, you should occasionally look at the results.
For years, the adage “You get what you pay for” has been a guiding principle for consumers when purchasing. Higher prices were often considered a reliable indicator of better quality. …
The Fading Correlation Between Price and Quality: A New Landscape for Consumers Read More
In today’s competitive business landscape, companies often grapple with budgetary constraints. When times get tough, one of the first areas that may come under scrutiny is the marketing budget. While …
The Dangers of Cutting Marketing Budgets: A Short-Term Fix with Long-Term Consequences Read More
In today’s fast-paced business landscape, marketing teams often catch themselves in the whirlwind of tactical marketing, a short-term approach focusing on immediate gains and quick fixes. While tactical marketing can …
The Perils of Tactical Marketing: Why Strategy Should Lead the Way Read More
In today’s competitive marketplace, branding plays a pivotal role in a company’s success. A well-crafted brand can inspire trust, loyalty, and recognition among customers, while a poorly executed one can …
Unveiling the Anatomy of Bad Branding: A Guide to Avoiding Pitfalls Read More
Brands that raised prices are in danger of losing market share. Consumers face rising costs and may be less willing to pay more for name-brand products. Also, cheaper alternatives, such …
Brands that raised prices are in danger of losing market share Read More
Inflation is at a 40-year high, and consumers are feeling the pinch. Prices for everything from food to gas to housing are rising, and wages are not keeping pace. So, …
Consumers Still Have Money to Spend Despite Rising Prices Read More
Launching a new brand or product is a risky proposition. According to a study by CB Insights, 95% of new products fail. This happens for many reasons, but some of …
Why Do So Many New Brands and Products Fail? Read More
In today’s competitive marketplace, brands constantly look for ways to reduce costs and improve their bottom line. One of the most effective ways to do this is to understand their …
“We want to know your costs” Brands want suppliers’ costs Read More
Brands that sell food and other household staples — many of which have reported increased profits in their latest quarterly earnings — are weighing their next moves on prices as …
We intend for these price increases to stick: Profit vs market share Read More
In today’s highly competitive market, the pricing strategy adopted by a company plays a critical role in shaping its brand image and influencing consumer buying behavior. This blog post aims …
The Impact of Pricing on Brands: How Raising Prices Can Benefit the Economy Read More