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March 22, 2023

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Branding / Commentary / Consumers & consumer behavior

Are marketers overreacting to news on the economy?

March 18, 2023March 18, 2023 - by richmeyer - Leave a Comment

Despite the gloom and doom the media portrays about the economy, nobody knows where we are headed and how strong the economy is. The US economy is at a crossroads: …

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Branding / Commentary

Consumers have had enough of branding messages

March 6, 2023March 6, 2023 - by richmeyer - Leave a Comment

Two-thirds of consumers (66%) surveyed want fewer marketing messages, and 27% feel they are bombarded by marketing messages, according to The Optimove 2023 Consumer Marketing Fatigue Survey (link). Plus, almost …

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Branding / Consumers & consumer behavior

Retailers pushing private labels over national brands

March 4, 2023March 4, 2023 - by richmeyer - Leave a Comment

Walmart is pitching its private-label goods to consumers as its suppliers raise prices. With the cost of transportation, packing, and raw materials all dropping, “retailers like Walmart are saying, ‘hey, …

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Branding / Commentary / Consumers & consumer behavior

Grocers pushing back against greed

February 18, 2023February 18, 2023 - by richmeyer - Leave a Comment

Although inflation is slowing, the increase in food prices hasn’t diminished. Last week, Reuters reported that Walmart pushed back against suppliers, warning it would promote its value food brands at …

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Brand Fail / Branding / Commentary

Help Wanted: CEOs who can think strategically

February 4, 2023February 4, 2023 - by richmeyer - Leave a Comment

Forty percent of global CEOs think their organization will no longer be economically viable if it continues on its current course in ten years. Maybe that’s because they are paid …

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Brand Fail / Branding / Commentary

Layoffs hurt your brand

February 2, 2023February 2, 2023 - by richmeyer - Leave a Comment

The spreadsheet layoff era is apparently upon us. Google and Facebook are laying off thousands, but we’re hearing that many people who got pink slips were high performers with great …

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Brand Fail / Branding

Will employees ever trust your company again?

January 26, 2023January 26, 2023 - by richmeyer - Leave a Comment

Your employees are your company. From customer service to the people who package and ship your product, you count on them to do a good job, but when employees are …

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Branding / Commentary

The marketing yard sale

January 3, 2023January 3, 2023 - by richmeyer - Leave a Comment

Too many marketers don’t like to acknowledge reality, but some changes in behaviors should lead them to ask, “what does it mean for my brand?”. A recession is coming, and …

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Advertising / Branding

Where does branding go now?

December 31, 2022December 31, 2022 - by richmeyer - Leave a Comment

83% of consumers say rising inflation has affected their spending, 69% are concerned about their finances, and 51% say they have unstable household incomes. How can brands convince consumers that …

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Blogging / Branding / Content

Want better content?

December 17, 2022December 17, 2022 - by richmeyer - Leave a Comment

The currency online today is attention, and every brand is fighting for it. The problem is that there is too much content, all fighting for the same audience who doesn’t …

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