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September 30, 2023

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Branding / Commentary / Consumers & consumer behavior / Pricing

The Fading Correlation Between Price and Quality: A New Landscape for Consumers

September 20, 2023September 20, 2023 - by richmeyer - Leave a Comment

For years, the adage “You get what you pay for” has been a guiding principle for consumers when purchasing. Higher prices were often considered a reliable indicator of better quality. …

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Branding / Commentary / Economy

The Dangers of Cutting Marketing Budgets: A Short-Term Fix with Long-Term Consequences

September 15, 2023September 15, 2023 - by richmeyer - Leave a Comment

In today’s competitive business landscape, companies often grapple with budgetary constraints. When times get tough, one of the first areas that may come under scrutiny is the marketing budget. While …

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Branding / Commentary / Working in marketing

The Perils of Tactical Marketing: Why Strategy Should Lead the Way

September 8, 2023September 8, 2023 - by richmeyer - Leave a Comment

In today’s fast-paced business landscape, marketing teams often catch themselves in the whirlwind of tactical marketing, a short-term approach focusing on immediate gains and quick fixes. While tactical marketing can …

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Brand Fail / Branding

Unveiling the Anatomy of Bad Branding: A Guide to Avoiding Pitfalls

September 2, 2023September 2, 2023 - by richmeyer - Leave a Comment

In today’s competitive marketplace, branding plays a pivotal role in a company’s success. A well-crafted brand can inspire trust, loyalty, and recognition among customers, while a poorly executed one can …

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Branding / Commentary / Pricing

Brands that raised prices are in danger of losing market share

August 29, 2023August 29, 2023 - by richmeyer - Leave a Comment

Brands that raised prices are in danger of losing market share. Consumers face rising costs and may be less willing to pay more for name-brand products. Also, cheaper alternatives, such …

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Branding / Commentary / Consumers & consumer behavior

Consumers Still Have Money to Spend Despite Rising Prices

August 26, 2023August 26, 2023 - by richmeyer - Leave a Comment

Inflation is at a 40-year high, and consumers are feeling the pinch. Prices for everything from food to gas to housing are rising, and wages are not keeping pace. So, …

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Bad Research / Brand Fail / Branding

Why Do So Many New Brands and Products Fail?

August 19, 2023August 19, 2023 - by richmeyer - Leave a Comment

Launching a new brand or product is a risky proposition. According to a study by CB Insights, 95% of new products fail. This happens for many reasons, but some of …

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Branding / Pricing

“We want to know your costs” Brands want suppliers’ costs

August 17, 2023August 17, 2023 - by richmeyer - Leave a Comment

In today’s competitive marketplace, brands constantly look for ways to reduce costs and improve their bottom line. One of the most effective ways to do this is to understand their …

“We want to know your costs” Brands want suppliers’ costs Read More
Branding / Commentary / Pricing / Working in marketing

We intend for these price increases to stick: Profit vs market share

August 12, 2023August 12, 2023 - by richmeyer - Leave a Comment

Brands that sell food and other household staples — many of which have reported increased profits in their latest quarterly earnings — are weighing their next moves on prices as …

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Branding / Consumers & consumer behavior

The Impact of Pricing on Brands: How Raising Prices Can Benefit the Economy

August 11, 2023August 11, 2023 - by richmeyer - Leave a Comment

In today’s highly competitive market, the pricing strategy adopted by a company plays a critical role in shaping its brand image and influencing consumer buying behavior. This blog post aims …

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