However beautiful the strategy, you should occasionally look at the results.
Buying a new car in America is ridiculous. You look at cars online. One that looks good is priced at $39,995. You research it against other makes and models. You …
Why Are Car Dealers Still Allowed to Lie About the Price? Read More
Brands continue to ignore consumers who are asking, “Why haven’t prices come down when you received refunds on tariffs?” The answer is not what consumers want to hear. Data indicates …
Why Brands Continue To Ignore Consumers Read More
Consumers have been hearing for months that tariffs were fueling higher prices. Companies blamed import costs for raising prices, and countless companies told investors tariffs would crush margins. Recent earnings …
Tariffs Came Down. Refunds Went Up. So Why Aren’t Prices Coming Down? Read More
Most shoppers aren’t consciously thinking about price elasticity—the measure of how demand changes when prices rise or fall—but they’re practicing it every time they fill a shopping cart. The decisions …
What Price Elasticity Is Teaching Brands About Today’s Consumer Read More
Companies love tariffs. Customers hate them. When tariffs went into effect last year, brands were quick to remind shoppers that “everyone’s getting tariffs” and there was no way to avoid …
Tariffs came. Tariffs went. Where are the price rollbacks? Read More
For many consumer packaged goods (CPG) companies, promotions have become less of a strategic tool and more of a permanent business model. Weekly discounts, digital coupons, buy-one-get-one offers, and retailer-funded …
The Hidden Cost of Promotion Addiction for CPG Brands Read More
Retailers are obsessed with “the experience.” They pour money into slick apps, same-day delivery, and Instagrammable stores. All of that sounds great in a marketing meeting. But when you actually …
Look, Price Is All That Matters Right Now Read More
Retailers have spent decades trying to reduce friction in the buying process. The goal was simple: make it easier for consumers to find, evaluate, and purchase products—ideally within your ecosystem. …
Consumers Are Using AI to Shop Against You Read More
There’s a pattern that repeats itself every time economic clouds gather: brands wait too long to adjust, then overcorrect when it’s already too late. By the time budgets are slashed, …
How Should Brands Prepare for Economic Uncertainty? Read More
Every time tariffs make headlines, there’s a predictable follow-up question: “When do consumers get the money back?” The short answer? They don’t.
The True Cost of Tariffs: Insights on Pricing Power Read More