The Tipping Point: Why Brands Are Embracing the Reality That Price Increases Lead to Lower Sales

Pricing strategy has long been crucial in the intricate dance between consumers and brands. For decades, companies have operated under the assumption that hiking prices equate to increased profits. However, …

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The Price Hike Pandemic: How Brands that Raised Prices During COVID-19 are Leading to Negative Economic Feelings

The COVID-19 pandemic brought about unprecedented challenges for businesses worldwide. Many brands faced difficult decisions as the world grappled with the health crisis, economic instability, and supply chain disruptions. One …

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