However beautiful the strategy, you should occasionally look at the results.
Financial Times: Online advertisers are starting to wonder “what exactly they are paying for”. Although digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media …
Online advertising fraud out of control Read More[inlinetweet prefix=”” tweeter=”” suffix=””]Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product[/inlinetweet] (19%) or to …
Forget social media, it’s branded websites Read MoreAs marketers spend billions of dollars a year on advertising, effectiveness cannot be measured by impressions alone. Resonance is the holy grail of a successful campaign. In a market saturated …
Branded websites trusted more by consumers Read More[inlinetweet prefix=”” tweeter=”” suffix=””]As much as 85 percent of video views happen ,on facebook, with the sound off,[/inlinetweet] according to multiple publishers. Take, for instance, feel-good site LittleThings, which is …
What you know about online users is wrong Read MorePost Summary: The Internet has not only empowered consumersconsumers, it has made them more informed about current issues with brands and products. Brands that hide from the truth or ignore …
Brands: You can’t hide from the truth Read MorePost Summary: When developing a branded online experience too many marketers let the budget dictate the strategy which can lead to shortcuts and and a digital marketing strategy that fails …
You spent how much on your branded website ? Read MorePost Summary: Despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In …
Digital marketing = continual optimization Read More