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May 30, 2023

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Advertising / Online branding & marketing

Online advertising fraud out of control

March 11, 2017 - by richmeyer - Leave a Comment

Financial Times: Online advertisers are starting to wonder “what exactly they are paying for”. Although digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media …

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Online branding & marketing

Forget social media, it’s branded websites

January 26, 2017January 26, 2017 - by richmeyer - Leave a Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product[/inlinetweet] (19%) or to …

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Consumers & consumer behavior / Online branding & marketing / Social Media

Branded websites trusted more by consumers

July 5, 2016July 5, 2016 - by richmeyer - Leave a Comment

As marketers spend billions of dollars a year on advertising, effectiveness cannot be measured by impressions alone. Resonance is the holy grail of a successful campaign. In a market saturated …

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Consumers & consumer behavior / Online branding & marketing

What you know about online users is wrong

May 19, 2016 - by richmeyer - Leave a Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]As much as 85 percent of video views happen ,on facebook, with the sound off,[/inlinetweet] according to multiple publishers. Take, for instance, feel-good site LittleThings, which is …

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Online branding & marketing

Brands: You can’t hide from the truth

March 11, 2016March 11, 2016 - by richmeyer - 2 Comments.

Post Summary: The Internet has not only empowered consumersconsumers, it has made them more informed about current issues with brands and products.  Brands that hide from the truth or ignore …

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Brand Fail / Online branding & marketing / Working in marketing

You spent how much on your branded website ?

January 26, 2016January 26, 2017 - by richmeyer - 1 Comment

Post Summary:  When developing a branded online experience too many marketers let the budget dictate the strategy which can lead to shortcuts and and a digital marketing strategy that fails …

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Online branding & marketing

Digital marketing = continual optimization

September 1, 2015September 1, 2015 - by richmeyer - 5 Comments.

Post Summary: Despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In …

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