You spent how much on your branded website ?
Post Summary: When developing a branded online experience too many marketers let the budget dictate the strategy which can lead to shortcuts and and a digital marketing strategy that fails …
Read MoreOnline branding & marketing
Digital marketing = continual optimization
Post Summary: Despite spending high amounts of money and energy acquiring traffic, marketers are not following through by devoting significant funds to optimization strategies that can increase their returns. In …
Read MoreResearch: ROI on social media has been dismal
A report from The Incyte Group on social media marketing that states “U.S. marketers spent $3.08 billion on Facebook brand pages and social media advertisements and the investment return has …
Read MoreThe digital divide in the marketing department
It is abundantly clear that there is a massive “digital divide” between consumers engaging in real-time across channels, versus the digital marketing industry that is still largely siloed and not …
Read MoreA marketer that “gets it”
With big brands General Mills has traditionally targeted its marketing to the masses with hefty TV ad budgets and messages carefully crafted to resonate with as many people as possible. But recently, …
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