IN SUMMARY: There are so many brands online, but the majority of consumers follow fewer than 10 of them, according to new research from digital asset management platform Bynder. Here is what consumers look foin a branded website.
SUMMARY: The objective of your landing page is to get visitors to stay and look for more information or order your product but too many landing pages are like overcrowded bulletin boards. Your landing page should be simple, uncluttered and contain no more than two key brand messages that have been tested with your audience.
SUMMARY: Bounce rate is a really good metric, but it’s not a key performance indicator. Bounce rate is great at telling you that some pages on your website, including your landing page, are bad but improving that won’t necessarily help you achieve your objectives when it comes to your brand.
SUMMARY: The mistake that most marketing people make when developing a website is that they try too hard to sell at a time when consumers don’t want to be sold.
The biggest gap in 90% of marketing departments is not data, it’s people who can successfully interpret the data and recommend actionable strategies to leverage current consumer trends.
Financial Times: Online advertisers are starting to wonder “what exactly they are paying for”. Although digital marketing is “vastly more efficient” than conventional advertising, because online ads on social media or websites can be tightly targeted at specific audiences the level of click fraud has brands asking if online ads are really worth the money.
[inlinetweet prefix=”” tweeter=”” suffix=””]Two in ten online consumers indicate that, in the past month, they have forwarded a link to an article about a brand or product[/inlinetweet] (19%) or to a brand’s or product’s website (19%) to someone in the past month, while 15% have forwarded a link to a brand’s or product’s video. Surprised ? Where do you think consumers are going to turn when they eant information on your brand or product? If you answered Facebook you don’t get ice cream after dinner today.
As marketers spend billions of dollars a year on advertising, effectiveness cannot be measured by impressions alone. Resonance
is the holy grail of a successful campaign. In a market saturated with clutter, marketers need to reach audiences with advertising messages using the formats that make the most impact. While TV remains the front-running format for the delivery of marketing messages based on ad spend, consumers globally are also looking to online media to get information about brands .