However beautiful the strategy, you should occasionally look at the results.
SUMMARY: (VIEO DESIGN) According to recent consumer surveys, digital advertising doesn’t exactly have the best rep. Pop-ups interrupt the browsing experience at every turn. Creepy remarketing stalks you with the same …
The Internet is broken and brands don’t get it Read MoreSUMMARY: New privacy rules are taking effect as third party cookies say goodbye to targeted marketing at a time when brands are throwing more money into digital marketing.
Goodbye cookies Read More
WHAT YOU NEED TO KNOW: More CPG brands are allocating more money to digital advertising but unless they invest in ad creative and website usability the money is being wasted.
Is allocating more to digital marketing smart? Read More
WHAT? Consumers today are bombarded with so much information you have to grab their attention quickly. In fact, you really only have 3-seconds or less. Online ads need to be …
You have 3 seconds to gain attention online Read More
OPENING: Facebook won’t check political ads for accuracy, Google is collecting healthcare data on millions and Apple knows everything about you if you use an iPhone. How will consumers respond?
Data and consumers’ use of the Internet Read More
IN SUMMARY: There are so many brands online, but the majority of consumers follow fewer than 10 of them, according to new research from digital asset management platform Bynder. Here …
Consumers follow fewer than 10 brands online Read More
SUMMARY: The objective of your landing page is to get visitors to stay and look for more information or order your product but too many landing pages are like overcrowded …
Increasing conversion via landing page design Read More
SUMMARY: Bounce rate is a really good metric, but it’s not a key performance indicator. Bounce rate is great at telling you that some pages on your website, including your …
Stop obsessing about bounce rate Read More
SUMMARY: The mistake that most marketing people make when developing a website is that they try too hard to sell at a time when consumers don’t want to be sold.
How to develop a great branded website Read MoreThe biggest gap in 90% of marketing departments is not data, it’s people who can successfully interpret the data and recommend actionable strategies to leverage current consumer trends.
The biggest gap in today’s marketing Read More