Consumers trust other consumers
SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …
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Digital Marketing Trends
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Commentary / Consumers & consumer behavior / Digital Marketing Trends / Marketing Innovation / Online branding & marketing
2021 is going to present unique branding challenges
IN SHORT: Companies are already starting to inform employees that they will be working from home all year and may not return to the office until 2022. This will negatively …
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Digital shortfalls for brands
While research indicates that more CPG marketers are allocating more money to digital a lot of that money is going to be wasted. Digital marketing is not a bunch of …
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What is digital transformation?
SUMMARY: According to Harvard Business Review “it is, at a very basic level: adapting an organization’s strategy and structure to capture opportunities enabled by digital technology. But how can you …
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Increasing conversion via landing page design
SUMMARY: The objective of your landing page is to get visitors to stay and look for more information or order your product but too many landing pages are like overcrowded …
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Stop obsessing about bounce rate
SUMMARY: Bounce rate is a really good metric, but it’s not a key performance indicator. Bounce rate is great at telling you that some pages on your website, including your …
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How are people really using the internet?
KEY TAKEAWAY: Are your prospects and customers really searching for your product/brand online and if they are what are they searching for? Content marketing is still being hyped but in …
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Commentary / Consumers & consumer behavior / Content / Contrarian point of view / Digital Marketing Trends
Where is digital marketing going in 2019?
SUMMARY: Digital marketing is going to evolve in 2019 and with it some of the things “experts” told us to focus on are going to fade away. At the heart …
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How to develop a great branded website
SUMMARY: The mistake that most marketing people make when developing a website is that they try too hard to sell at a time when consumers don’t want to be sold.
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Is digital marketing really that important?
After years of “experts” self promoting themselves while talking about digital marketing it looks like the hype circle is coming full circle.
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