However beautiful the strategy, you should occasionally look at the results.
SUMMARY: 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of …
eMail purchases at least three times that of social media Read MorePOST SUMMARY: [inlinetweet prefix=”” tweeter=”” suffix=””]Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T[/inlinetweet]elevision – 37% Radio – 36% Newspaper – 35%. The …
92% ignore at least one type of ad Read MoreMarketers are going to spend a lot of time and effort trying to determine the ROI of social media, when instead, they should just accept the fact that social media …
Stop trying to determine social media ROI Read MoreMeasure, even if we can’t measure. That seems to be the direction in digital marketing today as vanity metrics, such as shares or likes, don’t directly contribute to the bottom …
The never ending search for social media ROI Read MoreDoes it really matter how many social media followers you have or how many people actually saw your commercial? It depends but more research seems to indicate that the answer …
Are marketers too impressed with numbers? Read More