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March 22, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Advertising / Digital Marketing Trends / eCommerce / ROI

eMail purchases at least three times that of social media

October 29, 2021October 29, 2021 - by richmeyer - 1 Comment

 SUMMARY: 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of …

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Advertising / ROI

92% ignore at least one type of ad

August 12, 2017August 12, 2017 - by richmeyer - 2 Comments.

POST SUMMARY: [inlinetweet prefix=”” tweeter=”” suffix=””]Fully 92% of Americans ignore at least one type of ad, including: Online – 82% T[/inlinetweet]elevision – 37% Radio – 36% Newspaper – 35%.  The …

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Contrarian point of view / ROI / Social Media

Stop trying to determine social media ROI

May 8, 2016 - by richmeyer - Leave a Comment

Marketers are going to spend a lot of time and effort trying to determine the ROI of social media, when instead, they should just accept the fact that social media …

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ROI / Social Media

The never ending search for social media ROI

December 29, 2015December 29, 2015 - by richmeyer

Measure, even if we can’t measure. That seems to be the direction in digital marketing today as vanity metrics, such as shares or likes, don’t directly contribute to the bottom …

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Brand Fail / Contrarian point of view / ROI

Are marketers too impressed with numbers?

December 20, 2015 - by richmeyer - Leave a Comment

Does it really matter how many social media followers you have or how many people actually saw your commercial?  It depends but more research seems to indicate that the answer …

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