However beautiful the strategy, you should occasionally look at the results.
THOUGHT: Marketing 5.0 by Kotler provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior in the last decade. I would …
Marketing 5.0? Never let your customers become just data Read More
KEY POINTS: Facebook likes comments and shares of articles from news outlets that regularly publish falsehoods and misleading content roughly tripled from the third quarter of 2016 to the third …
It’s time to reign Facebook in Read More
WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …
Marketers’ losing CEOs with social media marketing Read More
QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the …
Are marketers really this stupid? Read More
IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they …
Marketing hasn’t really changed that much Read More
WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting …
Programmatic ad fails, again Read More
WHAT”S HAPPENING? Three-quarters of U.S. adults say they ‘tune out’ digital ads due to the increased amount of time they’ve been spending on computers, mobile devices, and TV sets, according …
Consumers tuning out digital ads Read More
SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends …
Pivot marketing Read More
SUMMARY: Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards.” Democrats and Republicans are both calling for new legislation …
It’s time for brands to boycott Facebook Read More
SUMMARY: (Washington Post) Many companies operate in a “conscious capitalism” model, where they strive to balance social responsibility with financial success. Rather than solely focusing on taste, they also promote …
Conscious capitalism in CPG? Ten food retailer trends Read More