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March 2, 2023

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Contrarian point of view

Advertising / Commentary / Contrarian point of view / Digital Marketing Trends / Facebook / Online branding & marketing

Are marketer’s this stupid?

May 24, 2022May 24, 2022 - by richmeyer - Leave a Comment

TV has taken a secondary role in most marketing strategies due to the growing influence of digital marketing. Many marketers are increasing ad spending on digital mediums. As marketing budgets …

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Commentary / Contrarian point of view

The media has ceased being essential reading

December 5, 2021December 5, 2021 - by richmeyer - Leave a Comment

SUMMARY: Ironically, more and more media portals want to put their content behind a paywall when it’s become worthless. CNN used to be a trusted source for news now; they …

The media has ceased being essential reading Read More
Brand Fail / Commentary / Contrarian point of view / Social Media

Facebook, branding, and other marketing lies

October 13, 2021October 13, 2021 - by richmeyer - Leave a Comment

SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …

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Commentary / Contrarian point of view

Apple’s primary goal is making money at the cost of innovation

September 15, 2021September 15, 2021 - by richmeyer - Leave a Comment

SUMMARY: Apple was once thought to be an innovative company with new and exciting products. Unfortunately, that’s in the past. Today Apple is run by a former logistics manager who …

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Contrarian point of view

Marketing 5.0? Never let your customers become just data

August 18, 2021August 18, 2021 - by richmeyer - Leave a Comment

THOUGHT: Marketing 5.0  by Kotler provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior in the last decade. I would …

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Commentary / Contrarian point of view / Facebook

It’s time to reign Facebook in

June 12, 2021June 12, 2021 - by richmeyer - Leave a Comment

KEY POINTS: Facebook likes comments and shares of articles from news outlets that regularly publish falsehoods and misleading content roughly tripled from the third quarter of 2016 to the third …

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Advertising / Article/Report Summary / Contrarian point of view / Social Media

Marketers’ losing CEOs with social media marketing

May 4, 2021May 4, 2021 - by richmeyer - Leave a Comment

WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …

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Advertising / Brand Fail / Consumers & consumer behavior / Contrarian point of view

Are marketers really this stupid?

April 17, 2021April 17, 2021 - by richmeyer - Leave a Comment

QUICK READ: According to different polls, most brands are shifting more money into digital marketing when people are starting to go shopping again at local retailers. The reason? Because the …

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Consumers & consumer behavior / Contrarian point of view

Marketing hasn’t really changed that much

March 31, 2021March 31, 2021 - by richmeyer - Leave a Comment

IN BRIEF: The so called “experts” need something to write about so they’re trying to convince you that the pandemic has changed marketing forever. That is bullshit! Despite what they …

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Advertising / Commentary / Contrarian point of view / Digital Marketing Trends

Programmatic ad fails, again

February 20, 2021February 20, 2021 - by richmeyer - Leave a Comment

WHAT THE..? A new report from NewsGuard, which uses journalists and artificial intelligence to identify sources of misinformation online, found more than 42,000 programmatic ads from 4,315 brands running on websites spouting …

Programmatic ad fails, again Read More

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