QUICK READ: P&G has decided to reduce the number of SKU’s in a response to changing consumer needs and as a way to reduce costs. It’s a great strategy but will other brands follow suit?

QUICK READ: P&G has decided to reduce the number of SKU’s in a response to changing consumer needs and as a way to reduce costs. It’s a great strategy but will other brands follow suit?
QUICK READ: For 99% of the products we buy every day there is no emotional connection and consumers don’t care about your brand story. It’s about price, availability, and convenience.
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QUICK READ: Facebook has continually betrayed the trust of users while agencies and brands flood the social media giant with truckloads of cash. The only way to reign in facebook is for online advertisers to spend their money somewhere else.
IN SUMMARY: In this age of ‘brand social responsibility” it seems that Google, Amazon, and Facebook can continue to build monopolies without consequences. Are consumers ever going to hold them responsible?
KEY TAKEAWAY: Research continues to show that management’s biggest concern when it comes to marketing is “where did the money go?”. In other words “what did the money we gave marketing actually do?”. Too many marketing dollars are wasted on vanity metrics that don’t do a thing for bottom line business objectives.
SUMMARY: Facebook continues to treat users like garbage. From prying money from teens for games to possibly lying about the number of users it’s like their company has a Teflon coating. when will users say enough is enough and start ditching the platform?