However beautiful the strategy, you should occasionally look at the results.
IN SUMMARY: In this age of ‘brand social responsibility” it seems that Google, Amazon, and Facebook can continue to build monopolies without consequences. Are consumers ever going to hold them …
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KEY TAKEAWAY: Research continues to show that management’s biggest concern when it comes to marketing is “where did the money go?”. In other words “what did the money we gave …
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SUMMARY: Facebook continues to treat users like garbage. From prying money from teens for games to possibly lying about the number of users it’s like their company has a Teflon …
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KEY TAKEAWAY: Are your prospects and customers really searching for your product/brand online and if they are what are they searching for? Content marketing is still being hyped but in …
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SUMMARY: Smartphones revolutionized everything from shopping and dating to politics and computing itself. They are some of the most popular products ever put on sale. But after a decade-long boom, …
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SUMMARY: Digital marketing is going to evolve in 2019 and with it some of the things “experts” told us to focus on are going to fade away. At the heart …
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We’re supposed to believe that consumers really care about brand values, but something is amiss with this theory. Take, for example, Amazon.com. They treat their warehouse workers so badly that …
Read MoreFor employers, creating a work culture that fosters employee happiness can have real, measurable impact on your business and your bottom line. Happy employees are more likely to exceed expectations …
Read MoreAlex Jones railed against Robert Mueller, calling him a child rapist who enabled and abetted other pedophiles and vowed to “take him down” on his Facebook page. Mark Zuckerberg said Holocaust …
Read MoreI have spent a lot of time with clients “cleaning up the mess” left by Hubspot. I’m not a big fan of them an now comes a book from a …
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