QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies as the top challenge. Consumers are going to change their spending habits, but they’re also going to remember which brand/corporations used their tax dollars to bail them out while they used tax breaks to enrich investors and CEO’s.

Written marketing plans are obsolete before they’re printed.