QUICK READ: MBA schools are ending programs because students can’t afford them and they don’t add value in today’s business environment. Is an MBA worth it?
QUICK READ: Change is coming and in some cases, it’s already here. Even in states that are open consumers aren’t spending like before the pandemic. What you learned in your first marketing course is moot. Time to update marketing to reflect what consumers want from a brand.
QUICK READ: The social issues facing our country are pouring over into capitalism. Employees are demanding changes to the way their companies conduct business and employers had better listen.
QUICK READ: Some brands understand that this is a time to give back to the community rather than use the pandemic as a marketing position. Consumers will remember and some a lot of brands are going to be left sitting on the shelf because they thought about profits first.
QUICK READ: The U.S. is over retailed with far too many restaurants and strip malls. As businesses file for bankruptcy we should remember that some are failing because of poor business planning and failed leadership.
QUICK READ: The pandemic crisis created a host of new challenges for brand teams as plans quickly change and evolve. In fact, 56% of a survey respondents indicated that managing shifting priorities or strategies as the top challenge. Consumers are going to change their spending habits, but they’re also going to remember which brand/corporations used their tax dollars to bail them out while they used tax breaks to enrich investors and CEO’s.
QUICK READ: During this pandemic brands need to fight for ever customer and sale. They can’t afford to delay things like customer service and communications with their current customers.
QUICK READ: Some brands have decided that this is the time to give back to customers and the community while others are acting as nothing has changed. Will consumers remember and reward brands that give back?