Boomers | New Media and Marketing

The Cost of Ignoring Boomers: How Marketers Are Missing Out

October 22, 2023October 22, 2023 - by richmeyer - Leave a Comment

In the dynamic and ever-evolving marketplace, a demographic often seems to slip through the cracks of marketing strategies: the Baby Boomers. Born between 1946 and 1964, this generation has been …

Boomers / Commentary

Marketers: Don’t use “seniors” to market to Boomers

August 14, 2023August 14, 2023 - by richmeyer - Leave a Comment

Some older people do not like being called seniors. They may feel that the term is infantilizing or condescending, and they don’t like silver either. Famously demanding and rebellious, baby …