However beautiful the strategy, you should occasionally look at the results.
As the latest job numbers roll out, many headlines are quick to label them “resilient” or “unexpectedly strong.” But for those of us running businesses on the ground, the narrative …
Why Business Leaders Can No Longer Rely on Government Job Numbers Read More
In the past few quarters, a troubling economic trend has begun to solidify: consumers are pulling back on spending, and businesses are scaling down their investments. Whether due to inflation …
What Declining Consumer Spending and Business Investment Mean for Marketers Read More
Preliminary data suggest consumers are beginning to cut back. A spike in durable goods spending earlier in 2025 likely masks shifting behavior ahead of rising prices. Subsequent weak retail results, a May …
Are Tariffs Going To Impact Consumer Spending? Read More
The traditional ad agency–client relationship has long been rooted in a transactional model: clients hand over a brief, agencies deliver creative assets, and success is measured in media impressions or …
What’s The Future of the Ad Agency–Client Relationship? Read More
By now, we’ve all seen the headlines: Elon Musk’s Grok, the AI chatbot integrated into X (formerly Twitter), is spewing out vile, hateful propaganda — including literal Nazi talking points. This …
Why Brands Must Choose Between Integrity and Hate on X Read More
For many brands, digital marketing has traditionally meant partnering with external digital agencies. These agencies promise expertise, innovation, and rapid results—but is outsourcing your digital strategy the best way forward? …
Why It’s Time To Ditch Your Digital Agency Read More
Let’s face the uncomfortable truth head-on: many brands are utterly clueless about digital marketing—and it’s painfully obvious. Despite billions being invested in digital channels each year, many businesses continue to …
It’s Time to Admit It: Most Brands Are Clueless About Digital Marketing Read More
The internet has given us unprecedented access to information—news, scientific findings, opinions, and data are just a few keystrokes away. However, that access comes with a dark side: misinformation is …
Think Before You Click: Why Online Researchers Must Fact-Check Everything Read More
Iconic brands have long held a unique place in the consumer psyche. They’re not just logos or products—they’re part of our identities, traditions, and personal stories. Yet, even legendary names …
Staying Iconic: How Great Brands Stay Relevant, Trustworthy, and Adaptable Read More
Walk into any store, scroll through any e-commerce site, or check your inbox: you’ll find promotions promising discounts, cashback, or reward points. Yet, curiously, one highly effective tactic is consistently …
Why Brands Should Embrace Free Gifts for Customers Read More